Luxury outerwear brand Canada Goose reported a larger-than-expected quarterly loss on Thursday, citing rising costs related to investments in design, merchandising, and marketing of its premium products, including puffer jackets and hoodies.
Canada Goose reports Q1 loss as retail and campaign costs rise – Canada Goose
The U.S.-listed shares of the Canadian company fell approximately 3% in premarket trading. Despite the drop, the stock has gained about 27% so far this year.
The company attributed the higher expenses to the expansion of its global retail network and increased marketing spend, particularly in connection with its Spring/Summer 2025 and Snow Goose campaigns.
On an adjusted basis, Canada Goose posted a loss of 91 Canadian cents per share in the first quarter, compared with analysts’ average estimate of 88 Canadian cents, according to data compiled by LSEG.
Quarterly revenue rose to C$107.8 million ($77.86 million), up from C$88.1 million a year earlier. Analysts had expected a 5.36% rise to C$92.8 million.
In May, the company withheld its fiscal 2026 forecast due to uncertainty related to tariffs.
