Australian high-end fashion brand Camilla and Marc already has an online presence in the UK and Europe and now it’s beginning its physical rollout with the opening of its first dedicated retail space within Galeries Lafayette Haussman in Paris.
Calling it a “milestone”, the company said it “signals the brand’s deepened presence on the international stage, bringing its distinctive vision to one of the world’s most revered fashion capitals”.
It’s actually the very first international boutique for the label and is located on Level 2 in the giant department store and tourist magnet.
We’re told the 37 sq m space is a “considered expression of refined craftsmanship and classic elegance, offering an intimate, service-driven retail experience that embodies the brand’s dedication to quality, innovation, and timeless design”.
The corner is grounded in a deep, rich palette, with high-gloss burgundy panels “that evoke the hues of the Australian landscape, enveloping the space, creating a striking contrast against the chrome metal fixtures that shift with the light”.
It will house the the full Camilla and Marc offer including its accessories, leathergoods and jewellery in addition to its clothing.
Creative director, Camilla Freeman-Topper said: “Opening our first store space in Paris is a really special moment for me, a dream come true.”
And her sibling and CEO, Marc Freeman, added: “Galeries Lafayette is one of the most visited, iconic department stores in the world, making it the perfect location for this pivotal step in our global expansion. As an internationally recognised destination for fashion, this opening reflects our commitment to building a meaningful presence in Europe. As we continue to grow, it’s important for us to create unique and immersive brand experiences for our customers around the world.”
