Calvin Klein joins Rosalía in its new campaign. The American brand has chosen the Spanish singer, author of “El mal querer” and “Motomami,” as the face of its underwear collection for this fall.
Calvin Klein (Carlijn Jacobs)
Photographed by Carlijn Jacobs, the campaign “fuses bold sensuality with a surreal visual narrative,” the brand explains. Rosalía appears in the images wearing different designs from Calvin Klein’s underwear collection (including its new “Icon Cotton Modal” line), and she does so in a bathtub, accompanied by a snake or, in a more urban style, wearing baggy jeans over the brand’s garments.
“Calvin Klein underwear has been a staple in my closet for years. I love the brand, and it’s an honor to be in the campaign: it feels like a moment of closure,” said the singer.
Rosalía, who last July was presented as New Balance’s global ambassador, makes her debut with the brand with this campaign and joins other global stars that the firm has bet on in recent months, such as singer Bad Bunny, actor Jeremy Allen White, and performer Camila Morrone.
