Pistol, the TV drama series about the Sex Pistols by director Danny Boyle aired earlier this decade and now the official Sex and Seditionaries costumes from show are the stars of an exclusive charity sale.
The Demand The Impossible campaign
It comes with the return of the partnership between resale specialist and Machine-A, known as Machine-B, with the new project supporting The Vivienne Foundation via an exclusive sale of the costumes.
Part of the license deal that Vivienne Westwood agreed in 2021 with FX allowed the production company to reproduce her designs for the film but included the agreement that all of the costumes and clothing props would be donated to the foundation. And that was undeniably a good move for vintage fashion lovers as the collection includes over 400 replicas of every design from the Sex and Seditionaries era including the Tit’s T’s, Anarchy shirts, muslin tops, bondage trousers, mohair knits and rubberwear.
The Pistol costumes “will be made available at accessible prices to allow younger ‘punks’ to own designs that are always otherwise priced out of reach”.
As mentioned, profits from the sale go directly to The Vivienne Foundation and in this case, the foundation is donating profits from this sale to the United Liberation Movement for West Papua and to the International Red Cross Committee supporting its work in Sudan.
To mark the sale of the “original replicas”, Byronesque has also produced a filmed interview with Westwood’s and Malcolm McLaren’s son Joe Corré, “addressing the complex and controversial business of authenticating Sex and Seditionaries items”.
He talks about the beginning of punk as well as Pirates and the rise of Vivienne Westwood the brand; discussing items from original Seditionaries to licensed designs by BOY, legitimate re-issues and rare pieces from throughout the rest of Westwood’s long career. Some of these items will also be available for sale.
Throughout the interview, Corré “shares stories and details that only someone who was there at the time with Vivienne and Malcolm would know, casting doubt on self-appointed experts who weren’t”.
The sales comes with a campaign created by Insurgent and Byronesque called ‘Demand the Impossible’ that “reminds the world that resistance still has a path. Shot by Alessandro Simonetti, known for his raw documentation of global subcultures, the imagery captures defiance as something real, not recreated”.
Steven Ma, creative director of Machine-A, said that “at Machine-B, our ongoing partnership with Byronesque has allowed us to work on projects that connect culture, history and purpose in a truly unique way. Collaborating with the Vivienne Foundation on this initiative has been incredibly inspiring. The idea that you can own an authentic piece of fashion history, the official licensed costumes created for The Pistols at such accessible prices, while directly supporting Vivienne’s legacy and the causes she believed in so passionately, feels both important and creates a conversational point of view amongst audiences that always seek authenticity and emotional connection while supporting conscious shopping.”
And Byronesque’s Gill Linton added: “Overpriced copies of Sex and Seditionaires, whether by chancers or designer brands, has made the market for original items a complex mess. I’m more interested in supporting a modern version of what it means to be punk and to offer these affordable original replicas to a generation who have the intellect and ideas to create change — and who are part of Machine-A’s community. Rather than those intent on infighting about the provenance of a shirt they didn’t make. It is why the film we made with Joe Corré matters.”
Monica Vinader has chosen English singer/songwriter Sienna Spiro as the face of the aspirational, ambitious premium jewellery brand.
Sienna Spiro
The “meaningful collaboration” links the jewellery brand “known for its design integrity and exceptional quality” to “one of music’s most compelling emerging voices… with her lyrics rooted in feeling and intention, qualities that closely align with Monica Vinader’s approach to design”, we’re told.
Throughout the campaign, Spiro wears the new Infinity collections as well as Monica Vinader pieces engraved with lyrics from her song ‘You Stole the Show’.
The engravings spotlight the brand’s personalisation services, “transforming jewellery into objects of meaning, from song lyrics and private messages to personal mantras”, the retailer said.
The brand, which has several stores in London, plus stores at Liverpool One, in Manchester and Edinburgh, appointed a new CEO in November. Sebastian Picardo now heads the previously family-run brand founded by siblings Monica (artistic director) and Gabriela (non-exec director) in 2008.
At the time of his appointment, the sisters said Picardo is “perfectly placed to guide our next phase of growth” and will work to accelerate the business’s global reach, “scaling innovation, inspiring existing and new audiences, and setting new standards for modern luxury jewellery”.
Scottish gymwear brand Dfyne has opening a 21,623 sq ft headquarters in Glasgow that “marks a major milestone in the company’s growth just four years after launch”, it said.
Dfyne
Designed in collaboration with workplace designer/builder Oktra, the new HQ provides a permanent base for Dfyne’s growing team and “reflects the brand’s ambition, identity, and people-first values.. as the business continues to grow”.
The opening marks ‘phase one’ of the project, with further phases planned to extend the workspace and complete the ground floor fit-out, it said.
The workplace is organised around a series of “clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase Dfyne products”.
“Cultural storytelling” is also embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from Dfyne’s original headquarters – a piece closely associated with the brand’s early days and formative moments.
“This detail symbolises [our] journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots”, it said.
CEO Oscar Ryndziewicz added: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.”
Puma is continuing its fruitful fashion-meets-sport collab with UK streetwear brand Represent, this time “rewriting the playbook of basketball-inspired staples”.
Puma x Represent
Fusing “Heritage Hoops Energy with Modern Streetwear”, it brings the two brands neatly together with a campaign fronted by German NBA star Dennis Schröder who “embodies the collection’s balanced fusion of court performance and off-court style”.
The “simple yet elevated collection” spans footwear and apparel that’s “highlighted by expressive and detailed cut-and-sew designs”, as well as a fresh interpretation of Puma’s All-Pro Nitro 2 sneaker.
Its “court-ready” Jersey and Shorts debut comes with a newly designed Puma x Represent graphic, featuring mesh construction and contrasting trim “that nods to retro game-day uniforms”.
The range is, of course, accompanied by “courtside essentials” including a Graphic T-Shirt and Hoodie, “pieces that bring bold visual detailing to the championship collaboration”.
A Coach Jacket and accompanying Pants also “comprise comfortable warm-up layers with everyday wearability”.
For footwear, Puma x Represent presents a re-envision All-Pro Nitro 2, a performance design underpinned by “explosive Nitro cushioning and a lightweight Ultraweave upper”. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue.
Complementing one of Puma’s “most modern examples of basketball performance technology”, the collection brings “a touch of ‘80s flair with the low-top Majesty”.