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Business psychology professor: Being an authentic workplace leader is ‘overrated’

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“Just be yourself” may be an oft-given piece of advice, but it won’t take you in the right direction as a workplace leader, one psychology of business professor argues.

While authenticity has been linked with increased self-esteem, it can also hamper a leader’s ability know when to stop advocating for one’s personal values and start advocating for their team, Tomas Chamorro-Premuzic, a professor of business psychology at University College London and Columbia University adjunct professor, says in his new book Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead).

“Feeling authentic does not equate to being perceived as talented or competent by others,” Chamorro-Premuzic writes in his book, an excerpt of which was adapted for Harvard Business Review online. “Despite the subjective benefits of authenticity, being true to ourselves does not translate into being better colleagues or leaders.”

As the return-to-office movement sparked debate not only on work-life balance but on how to integrate or separate one’s personal and professional lives. The debate is particularly salient for the emerging Gen Z workforce, who managers believe are sorely lacking in the soft skills needed to thrive in the workplace. 

The generation eschewing traditional dress code and leveraging the “Gen Z stare” may embody authenticity, but some would argue it’s holding them back. Suzy Welch, a business journalist and adjunct professor at  New York University’s Stern School of Business, went so far as to air whether entry-level workers are “unemployable” due to the gap between the generation’s workplace expectations and employer demands.

The myriad voices in the authenticity debate

Workplace leaders have made their anti-authenticity stance clear. Billionaire investor Marc Andreessen said last year that employees should “leave your full self at home where it belongs and act like a professional and a grownup at work and in public,” while former U.S. Secret Service agent Evy Poumpouras recently argued you shouldn’t bring your authentic self to work because it can inhibit teamwork.

Thought leaders have agreed on the importance of limiting transparency as the “bring your whole self to work” idea has been extensively debated and reevaluated in recent years. New York Times Opinion columnist Pamela Paul, famous on the internet for her contrarian center-left takes, wrote in 2022 that some employees may not want to feel workplace pressures to divulge information about their personal lives and that an effort to create an “authentic” workplace often defies the purpose of work for many people, which is to earn a paycheck. Writer and critic Jodi-Ann Burey, in her 2025 book Authentic: The Myth of Bringing Your Full Self to Work, even called workplace authenticity a myth as it exists in a system that punishes groups like people of color and women, who may deviate from workplace norms.

Chamorro-Premuzic takes the argument against workplace authenticity in a different direction. It’s not about separating the personal from professional; it’s about identifying strategies that make you better at leading in your workplace.

In a 2023 University of Reading-led meta-analysis of 55 studies on self-monitoring and leadership, researchers found that managing one’s impression of themselves to others—as opposed to the feeling of maintaining a sense of authenticity—was associated with greater leadership effectiveness for both tasks and relationship-building. In other words, being a chameleon and adapting to different employees and workplace scenarios can be more effective than having a static set of values and strategies.

“Even if feeling authentic feels great, you are more likely to become an effective leader if you focus on gratifying others and adjusting your behavior according to what the situation demands,” Chamorro-Premuzic said. “So, it’s not authenticity, but knowing where the right to be you ends and your obligation to others begins, that makes you effective in work settings.”

The authenticity paradox

Though empirical research backs up Chamorro-Premuzic’s thoughts around prioritizing adapting to others versus feeling good about one’s own values, he concedes it’s not an intuitive shift. To better understand why authenticity should be decentralized in the workplace, it’s best to consider how that authenticity may be perceived by others, he said: While you may see making a crass joke as showing teammates your sense of humor, the reality is you may develop a workplace reputation as being insensitive. If you overshare what’s happening in your personal life, it can wear away employees’ belief in your ability to lead clear-headedly. 

“To navigate this intricate balance effectively, you need to harness the necessary psychological maturity to recognize that just because you feel like saying something does not mean you should,” Chamorro-Premuzic said.

Many leaders are already making these small decisions daily in what they post on social media, send in emails, or discuss around the water cooler. But these small decisions aren’t actually a disingenuous way of leading, Chamorro-Premuzic noted. It’s a way of developing an intuition that people may see as its own form of authenticity.

“The irony, then, is that by disciplining or editing our authenticity, we may actually come across as more trustworthy and competent to others,” he said.

Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.



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Procurement execs often don’t understand the value of good design, experts say

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Behind every intricately designed hotel or restaurant is a symbiotic collaboration between designer and maker.

But in reality, firms want to build more with less—and even though visions are created by designers, they don’t always get to see them to fruition. Instead, intermediaries may be placed in charge of procurements and overseeing the financial costs of executing designs.

“The process is not often as linear as we [designers] would like it to be, and at times we even get slightly cut out, and something comes out on the other side that wasn’t really what we were expecting,” said Tina Norden, a partner and principal at design firm Conran and Partners, at the Fortune Brainstorm Design forum in Macau on Dec. 2.

“To have a better quality product, communication is very much needed,” added Daisuke Hironaka, the CEO of Stellar Works, a furniture company based in Shanghai. 

Yet those tasked with procurement are often “money people” who may not value good design—instead forsaking it to cut costs. More education on the business value of quality design is needed, Norden argued.

When one builds something, she said, there are both capital investment and a lifecycle cost. “If you’re spending a bit more money on good quality furniture, flooring, whatever it might be, arguably, it should last a lot longer, and so it’s much better value.”

Investing in well-designed products is also better for the environment, Norden added, as they don’t have to be replaced as quickly.

Attempts to cut costs may also backfire in the long run, said Hironaka, as business owners may have to foot higher maintenance bills if products are of poor design and make.

AI in interior and furniture design

Though designers have largely been slow adopters of AI, some luminaries like Daisuke are attempting to integrate it into their team’s workflow.

AI can help accelerate the process of designing bespoke furniture, Daisuke explained, especially for large-scale projects like hotels. 

A team may take a month to 45 days to create drawings for 200 pieces of custom-made furniture, the designer said, but AI can speed up this process. “We designed a lot in the past, and if AI can use these archives, study [them] and help to do the engineering, that makes it more helpful for designers.” 

Yet designers can rest easy as AI won’t ever be able to replace the human touch they bring, Norden said. 

“There is something about the human touch, and about understanding how we like to use our spaces, how we enjoy space, how we perceive spaces, that will always be there—but AI should be something that can assist us [in] getting to that point quicker.”

She added that creatives can instead view AI as a tool for tasks that are time-consuming but “don’t need ultimate creativity,” like researching and three-dimensionalizing designs.

“As designers, we like to procrastinate and think about things for a very long time to get them just right, [but] we can get some help in doing things faster.”



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Binance has been proudly nomadic for years. A new announcement suggests it’s chosen an HQ

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For years, Binance has dodged questions about where it plans to establish a corporate headquarters. On Monday, the world’s largest crypto exchange made an announcement that indicates it has chosen a location: Abu Dhabi, the capital of the United Arab Emirates.

In its announcement, Binance reported that it has secured three global financial licenses within Abu Dhabi Global Market, a special economic zone inside the Emirati city. The licenses regulate three different prongs of the exchange’s business: its exchange, clearinghouse, and broker dealer services. The three regulated entities are named Nest Exchange Limited, Nest Clearing and Custody Limited, and Nest Trading Limited, respectively.

Richard Teng, the co-CEO of Binance, declined to say whether Abu Dhabi is now Binance’s global headquarters. “But for all intents and purposes, if you look at the regulatory sphere, I think the global regulators are more concerned of where we are regulated on a global basis,” he said, adding that Abu Dhabi Global Market is where his crypto exchange’s “global platform” will be governed.

A company spokesperson declined to add more to Teng’s comments, but did not deny Fortune’s assertion that Binance appears to have chosen Abu Dhabai as its headquarters.

Corporate governance

The Abu Dhabi announcement suggests that Binance, which has for years taken pride in branding itself as a company with no fixed location, is bowing to the practical considerations that go with being a major financial firm—and the corporate governance obligations that entails.

When Changpeng Zhao, the cofounder and former CEO of Binance, launched the company in 2017, he initially established the exchange in Hong Kong. But, weeks after he registered Binance in the city, China banned cryptocurrency trading, and Zhao moved his nascent trading platform. Binance has since been itinerant. “Wherever I sit is going to be the Binance office,” Zhao said in 2020.

The location of a company’s headquarters impacts its tax obligations and what regulations it needs to follow. In 2023, after Binance reached a landmark $4.3 billion settlement with the U.S. Department of Justice, Zhao stepped down as CEO and pleaded guilty to failing to implement an effective anti-money laundering program.

Teng took over and promised to implement the corporate structures—like a board of directors—that are the norm for companies of Binance’s size. Teng, who now shares the CEO role with the newly appointed Yi He, oversaw the appointment of Binance’s first board in April 2024. And he’s repeatedly telegraphed that his crypto exchange is focused on regulatory compliance.

Binance already has a strong footprint in the Emirates. It has a crypto license in Dubai, received a $2 billion investment from an Emirati venture fund in March, and, that same month, said it employed 1,000 employees in the country. 



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Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year

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Stocks held by members of Congress have been beating the S&P 500 lately, but there’s a subset of lawmakers who crush their peers: leadership.

According to a recent working paper for the National Bureau of Economic Research, congressional leaders outperform back benchers by up to 47% a year.

Shang-Jin Wei from Columbia University and Columbia Business School along with Yifan Zhou from Xi’an Jiaotong-Liverpool University looked at lawmakers who ascended to leadership posts, such as Speaker of the House as well as House and Senate floor leaders, whips, and conference/caucus chairs.

Between 1995 and 2021, there were 20 such leaders who made stock trades before and after rising to their posts. Wei and Zhou observed that lawmakers underperformed benchmarks before becoming leaders, then everything suddenly changed.

“Importantly, whilst we observe a huge improvement in leaders’ trading performance as they ascend to leadership roles, the matched ‘regular’ members’ stock trading performance does not improve much,” they wrote.

Leadership’s stock market edge stems in part from their ability to set the regulatory or legislation agenda, such as deciding if and when a particular bill will be put to a vote. Setting the agenda also gives leaders advanced knowledge of when certain actions will take place.

In fact, Wei and Zhou found that leaders demonstrate much better returns on stock trades that are made when their party controls their chamber.

In addition, being a leader also increases access to non-public information. The researchers said that while companies are reluctant to share such insider knowledge, they may prioritize revealing it to leaders over rank-and-file lawmakers.

Leaders earn higher returns on companies that contribute to their campaigns or are headquartered in their states, which Wei and Zhou said could be attributable to “privileged access to firm-specific information.”

The upper echelon also influences how other members of Congress vote, and the paper found that a leader’s party is much more likely to vote for bills that help firms whose stocks the leader held, or vote against bills that harmed them. And stocks owned by leadership tend to see increases in federal contract awards, especially sole-source contracts, over the following one to two years.

“These results suggest that congressional leaders may not only trade on privileged knowledge, but also shape policy outcomes to enrich themselves,” Wei and Zhou wrote.

Stock trades by congressional leaders are even predictive, forecasting higher occurrences of positive or negative corporate news over the following year, they added. In particular, stock sales predict the number of hearings and regulatory actions over the coming year, though purchases don’t.

Investors have long suspected that Washington has a special advantage on Wall Street. That’s given rise to more ETFs with political themes, including funds that track portfolios belonging to Democrats and Republicans in Congress.

And Paul Pelosi, former House Speaker Nancy Pelosi’s husband, even has a cult following among some investors who mimic his stock moves.

Congress has tried to crack down on members’ stock holdings. The STOCK Act of 2012 requires more timely disclosures, but some lawmakers want to ban trading completely.

A bipartisan group of House members is pushing legislation that would prohibit members of Congress, their spouses, dependent children, and trustees from trading individual stocks, commodities, or futures.

And this past week, a discharge petition was put forth that would force a vote in the House if it gets enough signatures.

“If leadership wants to put forward a bill that would actually do that and end the corruption, we’re all for it,” said Rep. Anna Paulina Luna, R-Fla., on social media on Tuesday. “But we’re tired of the partisan games. This is the most bipartisan bipartisan thing in U.S. history, and it’s time that the House of Representatives listens to the American people.”



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