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Business leaders make their 2026 predictions for the Magnificent 7

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Good morning. What do business leaders predict next year for the Magnificent 7? They know all too well how Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia and Tesla have delivered more than half of the S&P 500’s gains in recent years, setting a high bar for everyone else to clear. But things change: One minute, Alphabet is behind the curve on AI and then Google’s latest Gemini launch sparked a ‘Code Red’ from ChatGPT’s Sam Altman.

Earlier this week, while speaking with former Cisco CEO John Chambers about his tech predictions for the year ahead, our discussion turned to his outlook for the Magnificent 7. Having built Cisco from a router manufacturer to the world’s most valuable company in March 2000—and since nurtured a new generation of unicorns through JC2 Ventures—Chambers is a student of market shifts.

He believes 2026 will be a year of divergence within the Magnificent 7. “Two or three do real well, two or three do not do well at all and you have one or two in the middle,” he told me. “If I were betting on momentum today, I would bet Google (Alphabet), Microsoft and Nvidia. By the way, Google would not have made that list a year ago.”

I subsequently asked two dozen leaders at the Fortune Brainstorm AI conference and the Fortune CEO Initiative dinner in San Francisco for their views on the Mag 7. Alphabet was also the winner. The primary source of enthusiasm is Gemini 3, its latest AI model. Though as one CEO cautioned: “I’m more confident about the health of the business than the health of the stock.”

Microsoft and Nvidia were more of a toss-up for second among the leaders I polled. A Fortune 100 leader pointed out that Microsoft has “deep relationships in the enterprise and something tangible to offer in AI,” while an enterprise-tech leader pointed to its struggles with Copilot. As for Nvidia: “I’d rather be in Jensen’s seat than anywhere else,” said one AI founder.

The company that prompted most debate: Amazon. Some ranked it top as a growth bet for next year, saying it’s gaining on AI rivals; others said last, arguing it’s “not attracting top talent.”  Several were lukewarm for reasons ranging from recession fears to the Netflix-Warner Bros. deal. Meta also got a mixed prognosis, with one entrepreneur telling me “you can’t win with low morale.”

Apple and Tesla attracted the most pessimism. Several leaders pointed to the departure of key leaders at Apple, along with its mature product line and lack of visible leadership in AI. And the word cloud around Tesla included “China,” “distracted,” “policy risk,” “consumers,” and “Elon Musk.” Said one dinner attendee: “Go test drive a BYD.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

The Fed’s jobs data fears

As expected, the Federal Reserve cut interest rates by 25 basis points on Wednesday, despite the biggest revolt among policy makers since 2019. In explaining the cut, Chair Jerome Powell suggested that federal jobs data could be inaccurate. Rather than adding 40,000 jobs a month since April, the U.S. could be losing 20,000 jobs a month. The Bureau of Labor Statistics’ so-called birth-death statistical model has a tendency to juice job numbers; the agency is revamping it in February, which may produce more accurate figures. 

What Powell should focus on

Meanwhile, Fed Chair Jerome Powell “risks the Fed’s inflation-fighting credibility” if he continues to primarily blame weak demand for the slowdown in hiring rather than AI,” according to a new analysis shared with Fortune by KPMG Chief Economist Diane Swonk. Cutting rates won’t help declining labor rates if AI and immigration are the true culprits, Swonk argues. 

Oracle’s reality check

The Fed decision had boosted markets Wednesday, but Oracle’s disappointing earnings served as a reality check, reigniting concerns about AI overspending. The cloud giant said its capital spending will hit $50 billion next year, up $15 billion from previous estimates, but it missed analysts’ targets for cloud sales and infrastructure business revenue. 

DeepMind x U.K. 

Google DeepMind, an AI lab, is partnering with the U.K. government to achieve breakthroughs in materials science and clean energy, including nuclear fusion, and to study the societal impacts of AI and ways to make AI decision-making more interpretable and safer. DeepMind will open its first automated research center in the U.K. in 2026 as part of the collaboration. 

Circle CEO praises Trump for embracing crypto

In this week’sepisode of Leadership Next, Circle CEO Jeremy Allaire credits the Trump administration with creating an “innovation-forward, technology-forward, entrepreneur-forward environment.” Allaire, once a kid who traded baseball cards, went from being a lone wolf in Washington to having one of the most influential IPOs of the year.

Disney nominates former Apple COO to board

Disney nominated Jeff Williams, the former Apple COO who retired last month after 27 years with the company, to its board of directors. In a press release, Disney praised Williams’ “leadership and unique experience at the intersection of technology, global operations, and product design.” Williams will stand for election at Disney’s 2026 annual shareholders meeting.

The markets

S&P 500 futures were down 0.57% this morning. The last session closed up 0.67%. STOXX Europe 600 was up 0.11% in early trading. The U.K.’s FTSE 100 was up 0.06% in early trading. Japan’s Nikkei 225 was down 0.9%. China’s CSI 300 was down 0.86%. The South Korea KOSPI was down 0.59%. India’s NIFTY 50 is up 0.55%. Bitcoin is down at $90K.

Around the watercooler

Rivian CEO says buying an EV isn’t a political choice, pointing out that R1 buyers are split evenly between Republicans and Democrats by Jason Ma

Walmart’s retiring CEO Doug McMillon spent 40 years climbing the ranks—he reveals the one thing he’s most looking forward to is a ‘blank calendar’ by Emma Burleigh

MacKenzie Scott’s $7 billion year: Philanthropist credits dentist and college roommate as inspirations for monumental giving by Sydney Lake

Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’ by Preston Fore

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.



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Hero bystander who tackled Bondi gunman praised by Trump, Ackman

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A bystander who rushed and disarmed one of the Bondi Beach attackers has won praise from leaders around the world, including US President Donald Trump and hedge fund billionaire Bill Ackman, who announced a reward program for community heroes.

Extraordinary footage of the civilian’s actions began circulating on social media on Sunday, shortly after two men, later identified as a father and son, started shooting into a crowd gathered to celebrate the first day of Hanukkah. The massacre has left at least 16 people dead in the worst terrorist attack in Australia’s history. 

Read More: Sixteen People Killed in Bondi Beach Hanukkah Terror Attack 

In the mobile-phone video, which has not been verified by Bloomberg News, one of the attackers is standing near a tree and firing. A few meters away, a crouched man emerges from behind a parked car. He grabs the shooter from behind and wrestles the weapon from his hands. Local media named the bystander as Ahmed el Ahmed, a 43-year-old father-of-two from south Sydney. He was shot twice and is being treated in the hospital, according to reports.

He was also soon lauded for his feat. Trump said at the White House that Ahmed had saved many lives and expressed “great respect” for him. In Sydney, New South Wales Premier Chris Minns went further, describing Ahmed’s wrestle with the shooter as “the most unbelievable scene I’ve ever seen.”

“That man is a genuine hero and I’ve got no doubt there are many, many people alive tonight as a result of his bravery,” Minns said at a press conference late Sunday.

Australian Prime Minister Anthony Albanese also praised Ahmed, and other bystanders who helped treat victims in the immediate aftermath of the shooting. 

“People rushing towards danger to show the best of the Australian character,” Albanese told reporters Monday. “That’s who we are, people who stand up for our values.” 

Pershing Square Capital Management’s founder Ackman called Ahmed  “a brave hero” and said his hedge fund firm would establish a reward program for people who had carried out similar acts.

The top donor to a gofundme page set up for the “hero” who tackled the shooter is listed as William Ackman, who gave $99,999. More than $170,000 has been raised so far. 

Salesforce Inc. Founder and Chief Executive Officer Marc Benioff also expressed his gratitude for Ahmed in a post on X.



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A ‘new era’ in the housing market is about to begin as affordability finally improves

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Next year should mark a shift in the housing market after years of largely being frozen in place, according to Mike Simonsen, chief economist at top residential real estate brokerage Compass.

Home sales flatlined amid unaffordable conditions after rising demand collided with tepid supply growth, pushing up home prices. Would-be buyers became so discouraged that demand cooled and remains slow.

Prices are now becoming more favorable for house hunters, a trend that should continue in 2026 and change the narrative in the housing market.

“In the next era, that story flips. So sales are starting to move higher, but prices are capped or maybe down. Incomes are rising faster than prices, and so affordability improves for the first time in a bunch of years,” Simonsen told CNBC on Friday. “It’s not a dramatic improvement, but it’s the start of the new era.” 

His view echoes a recent report from Redfin, which also cited stronger income and weaker homes prices as it predicted a “Great Housing Reset” in 2026.

In addition to potential buyers giving up on finding an affordable home, sellers have been giving up on finding someone willing to buy at the price they want.

As a result, the number of homes that were withdrawn from the market jumped this year. In June, these so-called delistings shot up 47% from a year earlier.

Simonsen said listing withdrawals tend to be owner-occupied homes, meaning they could be latent demand as well as supply. That’s because two transactions would be needed: owners want to buy a new home but must sell their current one.

“In an environment where conditions improve a little bit, we actually estimate that that’s a representation of shadow demand—people that want to move, people that have delayed moves for maybe four years now,” he said, adding that there are about 150,000 such homeowners.

His housing market outlook for a new era of improving affordability doesn’t depend on a steep drop in mortgage rates. In fact, a plunge might spur so much demand that prices would overheat.

Simonsen expects rates to stay in the low-6% range, allowing sales to grow while also keeping home prices in check as more inventory comes on the market.

The price environment is already showing auspicious signs for prospective buyers. More than half of U.S. homes have dropped in value over the last year, but homeowners can still sell with a net gain as values are up a median 67% since their home’s last sale, accordion to data from Zillow.

And a separate report fromZillow found that homebuyers are getting record-high discounts. While the typical individual discount remains $10,000, desperate sellers are increasingly offering multiple reductions as muted demand leaves homes on the market for longer. As a result, the cumulative price cut in October hit $25,000.

“Most homeowners have seen their home values soar over the past several years, which gives them the flexibility for a price cut or two while still walking away with a profit,” Zillow Senior Economist Kara Ng said in a statement last month. “These discounts are bringing more listings in line with buyers’ budgets, and helping fuel the most active fall housing market in three years. Patient buyers are reaping the rewards as the market continues to rebalance.”



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Attacker who killed US troops in Syria was a recent recruit to security forces

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A man who carried out an attack in Syria that killed three U.S. citizens had joined Syria’s internal security forces as a base security guard two months earlier and was recently reassigned amid suspicions that he might be affiliated with the Islamic State group, a Syrian official told The Associated Press Sunday.

The attack Saturday in the Syrian desert near the historic city of Palmyra killed two U.S. service members and one American civilian and wounded three others. It also wounded three members of the Syrian security forces who clashed with the gunman, interior ministry spokesperson Nour al-Din al-Baba said.

Al-Baba said that Syria’s new authorities had faced shortages in security personnel and had to recruit rapidly after the unexpected success of a rebel offensive last year that intended to capture the northern city of Aleppo but ended up overthrowing the government of former President Bashar Assad.

“We were shocked that in 11 days we took all of Syria and that put a huge responsibility in front of us from the security and administration sides,” he said.

The attacker was among 5,000 members who recently joined a new division in the internal security forces formed in the desert region known as the Badiya, one of the places where remnants of the Islamic State extremist group have remained active.

Attacker had raised suspicions

Al-Baba said the internal security forces’ leadership had recently become suspicious that there was an infiltrator leaking information to IS and began evaluating all members in the Badiya area.

The probe raised suspicions last week about the man who later carried out the attack, but officials decided to continue monitoring him for a few days to try to determine if he was an active member of IS and to identify the network he was communicating with if so, al-Baba said. He did not name the attacker.

At the same time, as a “precautionary measure,” he said, the man was reassigned to guard equipment at the base at a location where he would be farther from the leadership and from any patrols by U.S.-led coalition forces.

On Saturday, the man stormed a meeting between U.S. and Syrian security officials who were having lunch together and opened fire after clashing with Syrian guards, al-Baba said. The attacker was shot and killed at the scene.

Al-Baba acknowledged that the incident was “a major security breach” but said that in the year since Assad’s fall “there have been many more successes than failures” by security forces.

In the wake of the shooting, he said, the Syrian army and internal security forces “launched wide-ranging sweeps of the Badiya region” and broke up a number of alleged IS cells. The interior ministry said in a statement later that five suspects were arrested in the city of Palmyra.

A delicate partnership

The incident comes at a delicate time as the U.S. military is expanding its cooperation with Syrian security forces.

The U.S. has had forces on the ground in Syria for over a decade, with a stated mission of fighting IS, with about 900 troops present there today.

Before Assad’s ouster, Washington had no diplomatic relations with Damascus and the U.S. military did not work directly with the Syrian army. Its main partner at the time was the Kurdish-led Syrian Democratic Forces in the country’s northeast.

That has changed over the past year. Ties have warmed between the administrations of U.S. President Donald Trump and Syrian interim President Ahmad al-Sharaa, the former leader of an Islamist insurgent group Hayat Tahrir al-Sham that used to be listed by Washington as a terrorist organization.

In November, al-Sharaa became the first Syrian president to visit Washington since the country’s independence in 1946. During his visit, Syria announced its entry into the global coalition against the Islamic State, joining 89 other countries that have committed to combating the group.

U.S. officials have vowed retaliation against IS for the attack but have not publicly commented on the fact that the shooter was a member of the Syrian security forces.

Critics of the new Syrian authorities have pointed to Saturday’s attack as evidence that the security forces are deeply infiltrated by IS and are an unreliable partner.

Mouaz Moustafa, executive director of the Syrian Emergency Task Force, an advocacy group that seeks to build closer relations between Washington and Damascus, said that is unfair.

Despite both having Islamist roots, HTS and IS were enemies and often clashed over the past decade.

Among former members of HTS and allied groups, Moustafa, said, “It’s a fact that even those who carry the most fundamentalist of beliefs, the most conservative within the fighters, have a vehement hatred of ISIS.”

“The coalition between the United States and Syria is the most important partnership in the global fight against ISIS because only Syria has the expertise and experience to deal with this,” he said.

Later Sunday, Syria’s state-run news agency SANA reported that four members of the internal security forces were killed and a fifth was wounded after gunmen opened fire on them in the city of Maarat al-Numan in Idlib province.

It was not immediately clear who the gunmen were or whether the attack was linked to the Saturday’s shooting.



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