London Fashion Week wrapped up with Burberry sending its Autumn/Winter collection down the catwalk on Monday, capping off a relatively muted event in the rainy British capital.
Even the British luxury house sought to ditch the gloom with a show themed around a countryside getaway, transporting its guests to the cozy, old-fashioned charm of a British country house.
Creative director Daniel Lee, who joined Burberry a little over two years ago, was “inspired by the incredible British interiors”, and luxurious fabrics like velvet were used in the famous trench coat, tailored suits and flowing dresses.
Quilted jackets and skirts covered in florals blended into the tapestries draped onto the white pillars of the Tate Britain, while other styles included oversized knit sweaters, perfect for an evening by the fire.
The somber hues, with flashes of bright orange, yellow or blue, were inspired by Lee’s time “in autumn walking in nature, in Yorkshire,” the 39-year-old English designer told reporters after the show.
Lee has tried to give the troubled British house a facelift while remaining true to its traditional, luxury roots, exemplified in his fifth and latest collection.
Alongside former supermodel Naomi Campbell, the runway featured actors who have starred in royal dramas “The Crown” and “Downtown Abbey” as well as Regency-era drama “Bridgerton”, as Burberry tried to slot itself into the roster of traditional storylines seeing a popular revival.
The fashion giant famed for its trench coats and signature tartan print is the subject of rumours about the departure of its creative director, who could be replaced by English designer Kim Jones.
However, these were brushed off by Lee. “I love the brand, it’s an incredible brand. It’s really an honour to work for Burberry,” he said.
Burberry, which has been experiencing months of financial difficulty, began an “emergency” refocusing on its iconic products such as its trademark trench coat late last year in a bid to stave off falling sales.
Chief Executive Joshua Schulman was brought in last July and tasked with turning around Burberry’s fortunes.
“Josh has been here for just over six months, and things are going well, things are definitely improving,” said Lee. “I think we’re all in a really positive place.”
Brands across London Fashion Week and the world are grappling with a reduced appetite for luxury products.
Still, there was room for spectacle across the four days — from a captivating monologue by Florence Pugh opening a “rebellious” Harris Reed catwalk to master milliner Stephen Jones flexing his muscles with hats made out of chocolate, satin and even glass.
On the catwalks, 1980’s-inspired bubble skirts, fabrics from seersucker to sheer, plenty of corsets and lingerie, tailoring and streetwear were paraded down dramatic sets dotted around London.
Despite the presence of renowned designers such as Simone Rocha and Richard Quinn, and promising stylists such as S.S. Daley and Harris Reed, several fashion experts said London Fashion Week was falling further behind Paris and New York every year.
“There is a bit of a damp spirit, an empty feeling, to the London schedule at the moment,” Daley told The Guardian newspaper before his show.
Caroline Rush, the director of the British Fashion Council which organises London Fashion Week, acknowledged it was “a particularly challenging time” for British brands.
Brands have been dealt several blows following the pandemic, such as Brexit and last year’s closure of the global luxury online platform Matches Fashion.
This year’s event is almost a day shorter than the previous Autumn-Winter 2024 fashion week, with several designers opting for a dinner or presentation instead of a pricier runway show.
Buyers and influencers such as Beka Gvishiani of Style Not Com, an Instagram account that charts fashion news, did not make the trip, while Northern Irish designer Jonathan Anderson was also absent with his brand JW Anderson.
Rush, who is organising her last London Fashion Week, said the event remains “so relevant because … we have so many small independent businesses, they need a platform to be able to show to reach global audiences.”
New York-based fine jeweller Marla Aaron has opening her first physical UK retail destination with a permanent shop-in-shop at high-end London department store Liberty.
The dedicated space within Liberty’s ground floor jewellery hall “brings the spirit of the NYC maximalist Diamond District showroom”, featuring an expanded selection of jewellery, exclusive pieces and objects, “all designed to welcome visitors to play”.
The brand’s arrival will include a charity angle, supported by Liberty. Aaron’s ‘Lock Your Mom’ project, which has run for over a decade in the States, offering single mums the chance to be nominated to receive a special heart lock over Mother’s Day “to recognise them for their amazing work”.
This will be the first time Aaron has run the initiative outside of the US, and Liberty will hold an in-store event hosted by the designer on Mother’s Day (30 March) giving out 100 locks on the day.
Marla Aaron, which “takes a functional maximalism approach to fine jewellery”, launched in 2012 with the recasting of the carabiner Lock into precious metals “quickly expanded into a universe of mechanism-inspired ‘hard-working’ fine jewellery” made by hand in small artisanal workshops in New York City.
River Island has appointed a returning Suzy Slavid as trading managing director, following Ben Lewis’s recent appointment of CEO for the privately-held UK fashion retailer.
Slavid was most recently CEO of Wyse London for two years, joining the premium womenswear brand in January 2023 but originally spent over 13 years at River Island (1999-2012) latterly as merchandise manager for kidswear and womenswear. She then joined women’s, men’s and kidswear group Boden in 2012 as director of merchandising and marketing before becoming its chief trading officer in 2019.
Her return, which was reported by Drapers, follows this month’s announcement that Ben Lewis, related to founder and business owner Bernard Lewis, will also return to the position of CEO. He was previously chief executive for almost a decade until 2019.
At the same time, executive chair Richard Bradbury announced he was stepping down from his role due to personal circumstances, the business said in a statement.
Meanwhile, Clive Lewis, son of Bernard Lewis, will also take on his previous role as non-executive chair, with immediate effect.
After swinging to a loss in 2023, River Island reportedly last month drafted in consultants from AlixPartners to focus on profit improvement with the latest managerial rejig expected to focus on the brand’s sustained revival.
All told, this was the weakest London Fashion Week in several years, amid depressed markets, global disruptions, Brexit bruises, a fashion funeral and a general sense of exhaustion. Two collections on Monday, however, stood out – Johanna Parv and Ashish
Johanna Parv: London’s most coherent collection
One London-based designer always worth checking out is Johanna Parv, an Estonian who makes activewear actually look very cool. She staged no show, but her collection still felt like the most relevant and clued-in in London.
Johanna Parv Autumn/Winter 2025 collection – Courtesy
Parv’s key ideas often come from cycling, which helps gives a multi-functional twist to everything she does. For next winter, she showed great cambered pants in a crinkly nylon, excellent co-ed fashion that was hyper-functional and stylish.
While her precise new techy fencing-meets-Mandarin cotton shirts with peak collars, side pocket and reflective sign at back were excellent.
She also cut great cantilevered Velocity Trousers in sturdy Italian wool gabardine with nylon lining that hung perfectly. And her Tech Vent Blazers looked like they could work in a club, boardroom, cocktail or gym – defining what makes Johanna Parv such a great designer.
Johanna Parv Autumn/Winter 2025 – Courtesy
We will say it again – some bright clued-in CEO of a major active sport giant should make Johanna Parv their creative director. She has that much talent.
Ashish: Fashion, not fascism
Glitz and blitz from Delhi-born designer Ashish with a bold homage to partying, in a collection unveiled somewhat confusingly at 9.15 AM Monday morning.
Staged inside the showroom basement of 180 The Strand with a great live DJ name Bestley waxing the stacks, this was really a Friday night show held at breakfast time. Blown-up balloons greeted guests reading “Everyone Welcome” or “Walk of Shame”, as the quirky cast danced around the catwalk.
Opening with spiky blood-orange columns, degradé silver sequin cocktails, and a gal in fishnet tights and white T-shirt that read – “Not in the Mood”. Well, Ashish and his gals clearly are, as they smoldered in transparent dresses finished with power pop stars, or in glitzy Chanel-style suits, the jackets worn open to reveal mini black bras.
His guys were fairly raunchy too: wearing bovver boots, pink sequin knickers and crew neck sweaters reading “Pig”; or knickers and black sequin tops that shouted: “Wow, What a Shit Show”.
One mock monk in skirt, Alpine sweater and cord belt holding a knit penis, held a cardboard reading, “The End is Near”.
The collection marked the latest outcry in fashion against Trump’s executive orders and Meloni laws targeting LGBT rights, ending with another sequined top that read, “Fashion Not Fascism”.