Brunello Cucinelli stages Christmas takeover at Harrods

Brands continue to pull out all the stops at London’s top department stores for Christmas and Brunello Cucinelli is doing just that this month.

The label has launched a collaboration with the store and is staging a window takeover “with a story woven from dreams, cashmere, and timeless values — featuring an enchanting protagonist unlike any other”.

The Solomeo, Umbria-based label said: “To mark this particularly significant moment, Harrods hosts the Feelosophy concept, a true tribute to the values, philosophy, and dream of Solomeo, expressed through a chaptered narrative that unfolds along the windows”.

The installations across the 21 windows of Hans Crescent and Brompton Road, as well as in the adjoining spaces, have been designed to complete an “immersive experience for customers and visitors”. 

And the journey extends through two themed temporary pop-ups at the sixth and ninth doors of the department store, culminating in Hans Crescent’s pedestrian area, where a six-metre-tall Christmas Tree is on display. The story comes to life through an exclusive video, projected at the main entrances of the store and within the internal pop-ups. 

The story is narrated by its protagonist, Philo, a benevolent griffin inspired by the legendary creature depicted on Solomeo’s heraldic emblem.

And there’s an exclusive selection of womenswear and menswear created for the event and available at the Brunello Cucinelli Boutique in Harrods throughout the festive season.