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Brioni, Ralph Lauren, Corneliani, Valextra, Tod’s, Bally and Brett Johnson

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January 20, 2025

A dance to the music of menswear, where two presentations featured professional ballet dancers in a busy weekend at Milano Moda Uomo. In a season of Alpine mode at Ralph Lauren, Ibiza cool at Bally, uber luxe at Brett Johnson and living archives at Valextra.
 

Ralph Lauren: Italian-American friendship

 A happy meeting of Italia and America at Ralph Lauren, with a dashing Dolomite collection inspired by next year’s Winter Olympics in Cortina d’Ampezzo, when Ralph will dress the U.S. ski team, off the piste.

Ralph Lauren Purple Label Fall 2025 collection – Courtesy

A Purple Label Fall 2025 collection, where Ralph Lauren blends American luxury with Italian artistry, inspired by the nattiest streets of Milan and the majestic peaks of Cortina.
 
Snow crystal pattern chunky sweaters; RL Sci Club puffers; perfectly judged green Prince of Wales suits worn with shearling trimmed parkas and mountain boots; superb gents coats in the fabric of the season – cashmere Donegal tweed herringbone – and black leather Rocky Mountain cowboy shirts cut for an après-ski cocktail in St Moritz.

“Purple Label has always been a way to express my vision of true luxury. Fall 2025 Purple Label mixes the beauty of rusticity with timeless elegance. It is about a world of warmth and sophistication, sartorial tailoring and modern silhouettes,” explained Ralph Lauren, who was never truer to his word.
 

Brioni: A dance to the music of tailoring

Brioni staged its presentation inside a palazzo that Napoleon called home in 1805. 

Brioni Fall/Winter 2025 collection – Courtesy

Starring four dancers, whose elegant pirouettes and whirls underlined the truly special lightness of the fabrics which the house’s creative director Norbert Stumpfl has dreamed up.
 
Cutting marvelous tone-on-tone micro houndstooth check jackets and blazers – like one in gray and anthracite paired with a coal-colored flannel shirt and steel black tie. Talk about impeccable.
 
Stumpfl’s leather looks were also something else: whether a tough chic jerkin finished with black crocodile trim; calf leather peacoats; or a remarkable gray great coat made of shaved American crocodile to take away the traditional shine. Priced at €45,000, it was menswear priciest treat this season.
  

Corneliani: London Ballet, Italian sartorial symphony

On Saturday, Corneliani invited the Central School of Ballet in London to stage a special performance in the courtyard of the 16th century of Palazzo Durini.
 

Corneliani Fall/Winter 2025 collection – Courtesy

Blending historical legacy with contemporary ideas, just like the brand’s latest collection. Curated by choreographer Kate Coyne – the school’s artistic director – it starred with three dancers miming the multiple ways men can meet and greet each other.
 
While around an outer platform models paraded in the latest collection. Attired in precision jerkins, wide sleeve trenches, or the coolest of peacoats – all very easy to wear.
 

Bally: Love that Leo Mas Muzak

There was an odd lack of co-labs in Italy this menswear season. Though one that caught our attention was Bally’s linkup with Leo Mas.

Bally Fall/Winter 2025 collection – FashionNetwork.com/Godfrey Deeny

The all-time great DJ created a super capsule collection for Bally, which the brand feted in style on Sunday night in their coolly airy flagship. One of fashion’s greatest locations – the corner of Via Montenapoleone and Via Manzoni. Sportingly, Leo signed autographs on maxi LPs from pin-up records featuring two of his tracks.
 
“Leo Mas is one of the great DJ legends of clubland, and I should know I was pretty present,” chuckled Bally’s creative director Simone Bellotti.
 
The link-up led to some natty leather totes – covered in illustrations that ranged from Mas’ old logo – Muzak Muzak – to the inside of the clubbing world’s holy of holies – Amnesia in Ibiza, where Leo once ruled supreme.
 

Tod’s: Pashmy, the pashmina of leather

A display of four leather-clad artisans greeted guests to Tod’s this season – all of them checking out an astute new research project – “Pashmy.”

Tod’s Fall/Winter 2025 collection – Courtesy

Its goal: to find the finest leathers, silky soft skins that Tod’s have named Pashmy, a soft and lightweight material, that evokes the delicacy and refinement of pashmina, from which the name itself is derived.
 
Yet also has the sturdiness of true leather – in either of its two variations: a fine suede or ultra-light nappa leather.
 
“Feel this,” insisted Tod’s owner Diego Della Valle, “It has the touch of freshly shaved skin.”
 
Hence, for this collection, creative director Matteo Tamburini reinterpreted men’s wardrobe classics such as the bomber and the shirt jacket in Pashmy leather. Using natural earth tones, from sand, burnt shades to tobacco – enriched with the T signature.
 
Pashmy even took a stroll in the classic Gommino moccasin, and above all in some really eminent examples of the W.G. – or Winter Gommino – whether in leather or suede. Collector’s item boots.
 

Valextra and the living archive

This season, Valextra concentrated on updating some iconic silhouettes – from its gents on the move weekender Boston Babila Travel Bag to its briefcase, the Avietta.
 

Valextra Fall/Winter 2025 collection – Courtesu

In the latter, by adding Costa – the house’s signature black lacquer trim –  the Avietta looked refresh and even more elegant.
 
While the MyLogo Bowling Bag got a new look in Sublime leather, exceeding all expectations of a traditional luxury travel bag. 
 
“What I love about Valextra is that the archive is a living phenomenon,” weekender enthused CEO Xavier Rougeaux. And well, he should.
 

Brett Johnson: Ever expanding with luxe

One brand enjoying a clever expansion is Brett Johnson, a Washingtonian designer and label that has made Milan its European HQ.

Brett Johnson Fall/Winter 2025 collection – Courtesy

Brett proudly showed off his ideally located showroom on Via Manzoni on Sunday, which has been refitted in pale gray plaster walls, fine wood shelves and great neo-classical modern light fixtures.
 
Johnson concentrates on modern menswear elegance, and high ethereal luxury. Like a pair of remarkable shearlings made of Vicuna suede – and priced at €7,000.
 
He has clearly found an audience. Sales grew by 50% last year, and wholesale clients to 38. This year, Brett hopes to get that number closer to 60, and judging by his swish knits, snappy suede blazers and double-face cashmere redingotes, he surely will.
 

Copyright © 2025 FashionNetwork.com All rights reserved.



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Fashion

Almost all Britons are now shopping in physical stores

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January 31, 2025

All hail physical retail. The demise of the high street store predicted in the early pandemic period was wide of the mark as a near nine out of 10 of Britons visited a retail destination during October and November.

Photo: Pixabay/Public domain

In fact, 88% now shop in-store, an amazing increase of 86.1% since last May. And it’s been heavily influenced by workers increasingly returning to city and town centre offices as well as consumers aged under 35. 

That’s according the the latest Consumer Pulse Report by MRI Software/Retail Economics showing “high streets remain the lifeblood of the retail ecosystem”, leading in visitor frequency with an average of 2.2 visits per person per month “reinforcing their importance as destinations that bring people together.”

The survey reveals that 31% of office workers play a key role in high street retail, with visits peaking during lunch hours while 33% of them choose to visit after 5pm on weekdays, particularly Tuesdays and Wednesdays which have become the popular days to venture into the office. 

“As return to office becomes more widespread, the retail sector has an opportunity to maximise engagement and sales by leveraging these insights and presenting itself as a convenient shopping option for the hybrid workforce”, the report highlights.

Working from home is increasingly becoming a non-starter for many businesses with regular news stories about major companies insisting that their staff returned to the office full-time or at least three or four days a week.

Further, the under-35 demographic is increasingly motivated by experiential retail opportunities. 

In November, this age group averaged 9.5 visits to physical retail destinations, more than double the frequency of those aged 55 and over. 

Interestingly, the rise of social commerce, which enables shoppers to make purchases within social media apps such as TikTok and Instagram, “is likely influencing footfall into physical retail destinations and creating opportunities for in-store experiences”, the study claims.

Jenni Matthews, marketing & insights director, MRI Software, said: “The latest findings depict a retail sector that continues to adapt and remain relevant as consumer behaviours shift.

“With 88% of the UK population visiting retail destinations and under-35s driving experiential trends, it’s clear that physical retail remains a powerful touchpoint for engagement.

“Retailers have an incredible opportunity to leverage these insights, not just to meet consumer expectations, but to exceed them by creating vibrant, immersive destinations that align with changing consumer behaviours.”

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Boss in major launch of Boss One Bodywear, campaign stars David Beckham

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January 31, 2025

Giving hope to many middle-aged men, David Beckham (49) stars in the new Boss intimates campaign, as the fashion brand stages a major launch of its new Boss One Bodywear collection.

Designed by the Team Laird agency, the campaign’s directed by fashion photography duo Mert and Marcus who apply their distinctive cinematic style to both video and stills of Beckham, who’s first seen pulling up in a classic sportscar and entering a New York City warehouse apartment. On screen, Beckham invites the viewer in (to the beat of the rock anthem In the Air Tonight) before revealing himself wearing just the new black Boss One Bodywear trunk.

The launch is supported by a 360-degree marketing campaign. In a brand first Beckham will appear before audiences in cinemas and at home, appearing in campaign clips on the big screen and on streaming platforms such as Amazon Prime, Netflix, HBO Max, Paramount Plus, and Sky TV.

Stills of Beckham will appear on billboards and in selected high-traffic locations, as well as in Boss stores and department stores around the world. On social media, the campaign will see close to “100 talents of the moment” show off their Boss Ones across various platforms.

Also as a debut for the brand, vending machines will be placed at key locations in Europe and the US, selling hero products from the collection “in a fun, interactive way”. Additionally, over 100 dedicated pop-ups will appear in premium retail locations worldwide, featuring the complete first drop.

The collection consists of men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white. Crafted from a blend of cotton and elastane, the selection “offers all-day comfort and confidence”.

It will be available on boss.com, at dedicated pop-ups, at Boss stores globally, and via selected wholesalers from 1 February.

Daniel Grieder, CEO of Hugo Boss, said: “The launch of the Boss One Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham.

“It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”

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M&S cuts kidswear prices as it aims to attract more family shoppers

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January 31, 2025

With cost remaining a decisive factor for consumers, M&S said Friday (January 31) it’s continuing to cut prices of over 300 “family favourite” products with kidswear the latest target.

M&S

The high street retailer said it “re-affirms its commitment to delivering trusted value and everyday low prices on the products that matter most to its 32 million customers”.

The latest cuts include an up to 20% price reduction on over 100 products from its ‘everyday essentials’ Kidswear range.

Key pieces include its Cotton Rich Hoodie and Joggers as well as range of Sweatshirts, Leggings and T-Shirts which now start from £5.50, with the retailer saying the reduction in price will not compromise on the “quality or high sourcing standards it is known for”.

Alexandra Dimitriu, Kidswear director, Clothing & Home, said: “Now more than ever, customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility.”

M&S reported positive figures for its festive trading period with total group sales increasing 5.6% to £4.064 billion, but much of the strength was concentrated in the Food area with Clothing, Home & Beauty, rising just 1% to £1.305 billion, with like-for-like sales rising ahead of the market at 1.9% as underlying sales grew 2.6%.

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