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Brigitte Bardot, an icon of cinema and animal rights, has died

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December 29, 2025

The Brigitte Bardot Foundation, which she founded, announced her death in a statement, expressing its “immense sadness” at the death of the woman “who chose to abandon her prestigious career to devote her life and energy to the defence of animals.”

French actress Brigitte Bardot, on 23 January 1978, in Strasbourg. – AFP Archives

The star of “Et Dieu… créa la femme” and “Le Mépris” died in the morning, at her famous residence, La Madrague, in Saint-Tropez, the foundation told AFP.

At the scene, the dirt track through the bamboo leading to the villa was blocked by a gendarmerie vehicle, an AFP journalist noted.

“We saw her often. I’d watch her go by and, when she was in a good mood, she’d blow us kisses,” said Nathalie Dorobisze, a 50-year-old Saint-Tropez resident, in tears. “It feels strange that she’s no longer here, because she’s always been here.”

La Madrague was a BB touchstone, and it was also the name of the fashion label she launched.

On the same social network, Marine Le Pen, leader of the Rassemblement National, with whom Brigitte Bardot made no secret of her affinity, paid tribute to an “incredibly French” woman: “free, indomitable, uncompromising.”

In recent years, Brigitte Bardot, who embodied the liberalisation of social mores in 1950s France, was known above all for her statements on politics, immigration, feminism, hunters… some of which resulted in convictions for racist insults.

“Freedom means being oneself, even when it’s inconvenient,” she proclaimed defiantly, as the epigraph to a book titled “Mon BBcédaire”, published in early October.

Before making headlines for her stances, the woman known by her initials B.B. was nothing short of a myth.

That of a woman liberated from moral, sartorial, romantic and sexual codes—and from what was expected of her. A woman who “didn’t need anyone,” as Serge Gainsbourg had her sing in 1967, as familiar in Cannes as on Brazilian beaches.

Brigitte Bardot, the first celebrity to lend her features to the bust of Marianne, was a kind of French Marilyn Monroe- likewise blonde, with an explosive beauty and a tumultuous private life, hounded by the paparazzi.

B.B., Marilyn, “I’m sure their two stars form the most beautiful duo in the sky,” Francis Huster, who worked with Bardot in 1973, told AFP.

Marilyn was “a woman who was exploited, whom nobody understood, and who died as a result,” recalled Bardot, who had met her in 1956.

It was a mistake she would not repeat, bowing out at 39, leaving behind around 50 films and two scenes that have entered the pantheon of the Seventh Art: a feverish mambo in a Saint-Tropez restaurant (“Et Dieu… créa la femme”, 1956) and a monologue in which she, nude, listed the different parts of her body, at the opening of “Le Mépris” (1963).

“Nobody has described Bardot better than the writer François Nourissier,” former Cannes Film Festival president Gilles Jacob told AFP: “‘an unstable balance between caprice and damnation’.” Pierre Lescure, another ex-president of the festival, paid tribute to her “crazy, somehow new beauty- absolute and brazen.”

Nothing foretold such a destiny for the young Brigitte: born into a bourgeois Parisian family in 1934, she developed a passion for dance and tried her hand at modelling. At just 18, she married her first love, Roger Vadim, who gave her the role of Juliette in “Et Dieu… créa la femme,” a film that shook up the established order and branded her a sex symbol. With the film’s success, she shot film after film, stirred passions, and got burnt by the limelight.

In 1960, at the height of her fame, she gave birth to a boy, Nicolas, her only child, under the prying eye of the press. Declaring herself devoid of maternal instinct, the actress let her husband Jacques Charrier raise their son.

She later married German millionaire Gunter Sachs, then industrialist Bernard d’Ormale, who was close to the Front National.

Baby seals

She then became another Bardot, a figurehead for animal welfare. The turning point came on the set of her last film, “L’histoire très bonne et très joyeuse de Colinot trousse-chemise” (1973), opposite a goat that she bought and installed in her hotel room.

Defending elephants, opposing ritual slaughter, bullfighting, and the consumption of horsemeat… the fight was only just beginning.

In 1977, she travelled to the ice floes to raise awareness of the plight of baby seals, a highly publicised sequence that made the front page of Paris Match and left her with bitter memories.

Most of her second life unfolded out of the public eye, in the south of France, between La Madrague and a second, more discreet residence, La Garrigue. There she took in animals in distress and ran the foundation that bears her name, founded in 1986.

An organisation that continued to benefit from the glamorous image of her beginnings. The fashion label that bears her name, Brigitte Bardot Paris, offers modern collections inspired by the silhouettes of the 60s and 70s. The company that develops the brand donates a share of its revenue to Family Trademark TLM, which holds the exclusive worldwide rights to the Brigitte Bardot brand and funds the Brigitte Bardot Foundation. The former actress also has a lingerie brand in her name, Brigitte Bardot Lingerie.

In an interview with BFMTV in May, she confided that she longed for “peace, nature” and to live “like a farmer.” This autumn, she was hospitalised for an operation, the nature of which was not disclosed.

Evoking her death, she warned that she wanted to avoid the presence of “a crowd of arseholes” at her funeral.

FashionNetwork.com with AFP

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French ready-to-wear ends 2025 caught between collapse and hope

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December 29, 2025

Under pressure from fast fashion and the second-hand market, the French ready-to-wear sector is faltering, with bankruptcies, receiverships, and liquidations punctuating 2025. Even so, experts believe a rebound is possible, driven by a refocus on brand DNA, innovation, and an upmarket shift.

In mid-December, IKKS was taken over by the duo of Saint James and Santiago Cucci – IKKS

As the year draws to a close, the IKKS brand has just changed hands but will lose half its staff; JOTT (Just Over The Top) has been placed in receivership; and Anne Fontaine has had its safeguard plan approved. With Camaïeu, Kookaï, Jennyfer, André, San Marina, Minelli, Comptoir des Cotonniers, Princesse Tam Tam, and Kaporal, there are countless French companies in difficulty in this sector, or that have simply disappeared.

Brutal “impoverishment” and “downfall”

Nearly 1,500 clothing boutiques closed in France in 2024, according to a parliamentary report. The Union des Industries Textiles reports that the workforce has shrunk from 400,000 in the 1970s to 60,000 today. This figure does not, however, include in-store employees- 70,000 at the end of 2023, according to the Fédération nationale de l’habillement.

Having weathered the difficult shift to online sales, as well as Covid-19 and inflation, traditional players are now facing competition from second-hand and ultra-fast fashion- a “profound upheaval”, according to Gildas Minvielle, Director of the Economic Observatory at the French Fashion Institute (IFM). According to the IFM, these two channels now account for 13% of sales by value and nearly 30% of volumes purchased.

Historic players shaken up

Gildas Minvielle tells AFP: “The market share taken by these new entrants is very significant, and very damaging for the more established players. If the market had been buoyant, we could have hoped there would be room for everyone, but that’s not the case.” With an average price per item on Shein or Temu of €9- around one third of traditional mid-range prices- these Asian groups are causing a brutal “impoverishment,” “in a context where purchasing power is weak,” he says.

The battle between fast fashion and established players has reached parliamentary chambers
The battle between fast fashion and established players has reached parliamentary chambers – Assemblée nationale

To get to the root of the “downfall,” we need to travel back to the 1990s with the “arrival of first-generation fast-fashion brands” such as Zara and H&M, offering “collections that change every week to force people to buy,” says Benoît Heilbrunn, a philosopher and marketing professor at ESCP Business School.

Clear positioning and an industrial model for survival

“French chains haven’t been able to keep up, because they didn’t have and still don’t have an industrial model,” points out the brand specialist, while 97% of textiles consumed in France are imported. The other problem is that “French textile brands have had nothing to say for years,” he laments. “No one talks about innovation, no one talks about product.”

Françoise Clément, a fashion and retail expert, agrees and points to brands that have remained in their “comfort zone,” seeking to “buy the consumer with promotions” but that ultimately “have not created value.” According to this consultant, a former textile director at Carrefour, brands must reconnect with their “core DNA” and offer “clear positioning” to survive.

A “death spiral” of prices at the low end

The ready-to-wear sector is like “an hourglass,” she says, using a metaphor: the top of the hourglass (luxury and “heritage” brands) remains solid thanks to prestige. At the lower end, it’s a race to the bottom on price, with a “death spiral” that nonetheless finds its audience. In between, the mid-range is the segment “most in difficulty.”

Mid-range brands must “diversify and premiumise” and above all avoid imitating fast fashion, says Françoise Clément. The future requires a balance between “quality, attractiveness, innovation, and desirability,” as seen at “Lacoste or Aigle,” or Le Slip Français, for made-in-France production, or at Decathlon, which combines “accessibility and innovation.” The clothing crisis is “not inevitable,” she insists. Far from the prevailing “gloom,” “opportunities” exist for “brands that get moving.”

The annual State of Fashion BoF-McKinsey report lists several strategic areas for development: the “necessary” use of artificial intelligence, diversification of production sites in the face of the “turbulence” of international tariffs, moving upmarket, and the integration of a second-hand offer. A vast programme.

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French Customs find 25% of Shein’s non-textile goods are non-compliant

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December 29, 2025

The French customs authorities told AFP on Saturday that, during an inspection of 320,474 Shein parcels in early November, 25% of non-textile products were found to be non-compliant, confirming a report by Le Parisien.

Shein

Among the irregularities identified during this high-profile operation at Roissy-CDG airport, Customs cited counterfeits, missing labelling, or instructions on cosmetics and electrical devices, as well as failures to comply with standards for certain toys.

This assessment revises down the figures previously announced by the government shortly after the operation. At the time, it said that of 200,000 parcels inspected, 80% were non-compliant.

As for textile products- the Shein platform’s core business- “few instances of non-compliance were found,” Customs reported, attributing this better result to the closure of its marketplace “a few days before the customs operation.”

The operation took place on November 6, and Shein said it had temporarily closed its marketplace to third-party sellers in France on November 5. The legal outcome of these checks and the number of any official reports issued were not specified.

The inspection took place the day after the government launched proceedings to suspend the platform, following the outcry over the sale of dolls of a paedophilic nature.

The Paris Judicial Court has since rejected the request for a temporary blocking order, deeming the measure “disproportionate,” given that Shein had withdrawn the illicit products from sale. The government has appealed.

The Asian platform has also launched an internal audit, and said it would gradually allow European third-party sellers who pass this internal check to sell again on its marketplace.

In France, the number of items contained in small parcels rose from 170 million in 2022 to 773 million in 2024, according to Customs. These products arrive 97% from China.

A previous targeted operation in 2022 found that 96% of the items were non-compliant or counterfeit, according to a parliamentary report in December.

European countries want to impose a €3 levy on small parcels from July 1, 2026, which could even be raised to €5 in France, depending on the outcome of the finance bill in the French Parliament.

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Amazon halts plans for drone delivery in Italy

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December 29, 2025

Amazon said on Sunday it has decided not to pursue plans to deliver goods by drone in Italy, saying that while it had made good progress with ⁠aerospace regulators, broader business regulatory issues did not support the project.

Flags flutter outside a distribution centre at Amazon’s logistics operations in Italy, in Passo Corese, Italy March 22, 2021 – REUTERS/Remo Casilli/File Photo

The ⁠Italian civil aviation ENAC called the decision unexpected, saying in a statement on Saturday ‍the ‌move was motivated by company policy, linked ⁠to “recent financial events ‌involving the Group.” The company had ‌announced in December 2024 the successful completion of initial tests of delivery drones in San Salvo, a town in ‍the central Abruzzo region.

In a statement to Reuters on Sunday, Amazon said: “Following a ‌strategic ⁠review, ​we have decided to stop ⁠our ​commercial drone delivery plans in Italy.”

“Despite positive engagement and progress with Italian ​aerospace regulators, the broader business regulatory framework in the country does ⁠not, at this ⁠time, support our longer-term objectives for this program,” Amazon added.

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