Breitling has signed a multi-year global partnership with the National Football League, becoming the NFL’s first official timepiece partner.
Breitling named the official timepiece partner of the NFL. – Breitling
The deal marks the league’s inaugural collaboration with a luxury watch brand and will see Breitling activate across major NFL events, including Super Bowl LX, NFL Honors, and the 2025 International Games.
To launch the partnership, Breitling has introduced two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro. Each line features 32 models, designed with official team colors and logos, and will be available worldwide during the 2025 NFL season at Breitling boutiques, authorized retailers, and online.
As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors.
“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of Breitling. “The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
The partnership was unveiled in New York City with a tailgate-style event in the Meatpacking District, where guests included Breitling brand ambassador Austin Butler, NFL commissioner Roger Goodell, Eli Manning, Chanel Iman, Olivia Ponton, and NBC Sports’ Maria Taylor.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” added Renie Anderson, executive vice president and chief revenue officer for the NFL.
“We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Breitling has a history with the league, having collaborated with the Baltimore Ravens in the 1990s on a limited Chronomat edition.
Lululemon founder Chip Wilson is trying to excise private equity firm Advent from the apparel maker’s board as part of an ongoing proxy fight, Semafor reported on Monday, citing people familiar with the matter.
Lululemon
Wilson had launched a proxy fight in late December by nominating three independent directors to the company’s board.
Wilson is one of Lululemon’s largest independent shareholders, with a 4.27% stake as of December 2025, according to data compiled by LSEG.
While Wilson has said he does not want a board seat, he is making it clear that he will not consider any settlement with Lululemon unless two legacy directors, including chair David Mussafer, resign, Semafor reported.
The yogawear maker founder’s frustrations have been compounded by Advent’s spotty record in the consumer space, according to the Semafor report.
Lululemon also faces activist pressure from Elliott Management, which took a $1 billion stake in the company earlier in December and has been working closely with former Ralph Lauren executive Jane Nielsen for a potential CEO role.
Reuters could not immediately verify the report. Lululemon and Advent did not immediately respond to requests for comment.
Men’s Fashion Week kicks off in Paris on Tuesday and will feature six days of trend-setting catwalk shows, a farewell at Hermes and tributes to late Italian fashion icon Valentino.
The first day of the Fall/Winter 2026 edition will be dominated by the latest mega-production from Louis Vuitton‘s celebrity menswear designer Pharrell Williams, as well as mourning for one of the industry’s biggest names.
Williams will unveil his collection at the brand’s glitzy gallery space in western Paris under the shadow of the death of Italy’s Valentino Garavani, who passed away Monday at the age of 93.
The giant in the world of haute couture died at his home in Rome, just four months after the death of fellow Italian great Giorgio Armani.
In a sign of industrial renewal, however, French designer Jeanne Friot will take her first steps on the daunting Paris calendar on Monday, with the young stylist telling AFP it was a “quite an unusual joy and stress” to take part.
French designer Veronique Nichanian will meanwhile present her last collection for Hermes on Saturday after 37 years at the helm.
The 71-year-old Parisian — one of the few women designing in menswear — will leave behind a brand in tremendous financial shape with an image of timeless, refined masculinity that she has helped shape.
Her successor, London designer Grace Wales Bonner, who is of English and Jamaican heritage, represents a generational and stylistic shift for the classic family-run French house.
Many fashionistas will be casting an eye on the Christian Louboutin show on day two where Jaden Smith — son of US rapper-actor Will Smith — will present his debut collection.
The model and musician, 27, was unveiled as the creative director of the famed French brand last September by founder Louboutin, who appears to be preparing to hand over the reins to the Gen Z trendsetter.
The choice is seen as a bold bet on relatively inexperienced youth by the veteran maker of red-soled stilettos, whose ready-to-wear menswear and accessories are estimated by analysts to account for about a quarter of his sales.
On Wednesday, much-hyped Dior designer Jonathan Anderson will unveil his second Homme collection, having made his debut in June last year with a widely praised show of unisex styling.
But the 41-year-old’s womenswear collection in September didn’t convince everyone, and some observers expect him to put a more decisive mark on Dior and cement the new identity he’s begun sketching out.
“There’s a lot of anticipation,” Alice Feillard, men’s buying director at Paris department store Galeries Lafayette, told AFP.
The luxury fashion industry has undergone a wave of changes over the last 12 months at a time of weak international growth following the bumper buying frenzy of the post-Covid period.
Slowing demand from China, US tariffs on imports and uncertainty about the global economy have all weighed on sales of European brands.
New faces such as Anderson, Matthieu Blazy at Chanel, Demna at Gucci or Sarah Burton at Givenchy represent the elevation of a new stable of couturiers who look set to dominate the major houses over the next decade.
Elsewhere over the week, Japanese brands from Yohji Yamamoto and Issey Miyake to Mihara Yasuhiro will be out in force.
LVMH-owned Kenzo, will hold a presentation instead of a runway show on Tuesday inside the vast Parisian house of late founder Kenzo Takada in the French capital’s trendy 11th district.
The four-storey modernist building, which features a Japanese garden, will host a day-long gathering of design, food and music curated by chief creative Nigo.
US designer Willy Chavarria, who is one of a handful unafraid to express political views, also returns for his third season in Paris and might have something to say about Donald Trump‘s presidency on Friday.
The house of Dior has named actor Drew Starkey to be its latest brand ambassador.
Dior names Drew Starkey brandambassador. – Dior
“Dior is delighted to welcome Drew Starkey as the new ambassador for Jonathan Anderson’s collections,” the Paris-based house said in a release.
The actor had previously collaborated with Anderson when Starkey appeared in Loewe’s Spring 2025 campaign during Anderson’s tenure at the Spanish house.
The appointment comes as Starkey continues to gain momentum for his performances in the hit series Outer Banks and Luca Guadagnino’s film Queer.
Earlier this month, Dior named UK actor Josh O’Connor as a brand ambassador – all ahead of Anderson’s sophomore menswear show on Wednesday.
“The actor stands out for his risk-taking, charisma and integrity, echoing the values of the house of Dior and its creative director,” added Dior about Starkey.