Brazilian brand Granado extends Portugal pop-up store in Lisbon

After two months of operating a Portuguese pop-up at Amoreiras Shopping Center in Lisbon, Granado, Brazil’s heritage perfumery and personal care house, has confirmed in a statement that the temporary space will remain open for six months, noting that this presence underscores its international expansion.

Granado began by launching a pop-up at El Corte Inglés, then invested in this kiosk, which opened on October 20, as part of a project to create a tropical oasis in the heart of one of the Portuguese capital’s most emblematic shopping centres, inviting visitors to immerse themselves in the world of luxury fragrances.

The pop-up showcases a little of almost everything the brand offers, from eau de parfum, eau de toilette, eau de cologne, soaps, perfumes, a home fragrance range, and coffrets ideal for Christmas.

Granado Pharmácias, founded in 1870 in Rio de Janeiro by the Portuguese José Antonio Coxito Granado, drew on empirical knowledge of botany and pharmacy to create remedies and hygiene products using plants from Brazil’s biodiversity. The brand stays true to this DNA and maintains a strong physical presence in Lisbon.

Despite its Brazilian roots, Granado strengthened its ties with Portugal by opening its first Lisbon store in 2022- its fourth in Europe- after inaugurating its first international store in Paris in 2017. This year, it opened two standalone spaces at El Corte Inglés in Lisbon (its second Portuguese store) and Vila Nova de Gaia (its third), as well as one in downtown Porto, in the former Fernandes Mattos fabric store founded in 1886, marking another step in its European internationalisation strategy.

Since 2017, Granado has been bringing its carioca spirit to European capitals and leading retailers in Portugal, France and the UK, and sells online throughout Europe via its official website at Granado.eu.

The store in central Lisbon is at 98 Rua Garrett, in Chiado; and the one in the heart of Porto is at 354-360 Rua de Cedofeita. In Paris, it has stores at 21 Rue Bonaparte, in Saint-Germain-des-Prés; 11 Rue des Francs Bourgeois, in the Marais; 4 Rue du Marché Saint-Honoré; and in major Parisian department stores such as Galeries Lafayette, Samaritaine, and BHV. In London, it can be found at 44 Floral Street, in Covent Garden; and 59 King’s Road, in Chelsea; as well as in selected department stores, such as Liberty of London. It is also present in Brussels, at INNO.

In the US, it has its own stores in New York at 611 Madison Avenue; at 51 Prince Street in SoHo; and at Aventura Mall, Florida, among others. Not to mention the more than 100 standalone stores across Brazil.