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Boucheron inks strategic JV with Al Tayer Group in the UAE

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December 22, 2025

Boucheron has inked a strategic joint venture with the Al Tayer Group in the United Arab Emirates, granting the local group control of its operations in the Gulf State.

A Boucheron store on Rodeo Drive in Los Angeles, US

 
The deal, which is effective this December, marks an important step in Boucheron’s regional development and celebrates the Maison’s 20th anniversary in the UAE.
 
“The United Arab Emirates holds a special place in Boucheron’s heart. For 20 years, we have had the privilege of serving clients whose discernment and passion for High Jewelry inspire us every day. This joint venture with Al Tayer Group- a partner whose expertise and vision we deeply respect- marks a strategic turning point. Together, we will strengthen our relationship with our clients, enhance the Boucheron experience, and write a new chapter of shared success,” said Boucheron CEO Hélène Poulit-Duquesne.

Long before Boucheron opened its first boutique in the region, discerning Emirati clients were already making the journey to the brand’s historic flagship at 26 Place Vendôme in Paris. Subsequently, Boucheron opened its first boutique at Mall of the Emirates in Dubai in 2005, before expanding its footprint with boutiques at Galleria Mall in Abu Dhabi in 2013 and The Dubai Mall in 2017. There are currently over 90 Boucheron boutiques worldwide. Since 2000, the brand belongs to the global luxury group Kering.
 
“For decades, Al Tayer Group has championed the growth of exceptional luxury houses and Boucheron stands among the most storied and innovative of them. This partnership  represents far more than a business venture, it is a meeting of shared values, a commitment to excellence, and a vision for elevating the luxury landscape in our region. As we embark on this new chapter together, we look forward to deepening Boucheron’s presence in the UAE, delivering an experience worthy of our clients’ expectations, and shaping the future of luxury retail through innovation, trust, and enduring partnership,” said Khalid Al Tayer, Al Tayer Insignia’s managing director Ounass’ CEO.
 
Privately-held Al Tayer is a diversified company with interests in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering, and real estate. It operates over 200 stores throughout the Gulf and represents many major league European luxury labels- Bulgari, Saint Laurent, Prada, and Zegna. It has been the partner of Giorgio Armani in the region for over two decades and operates 22 of the late designer’s stores.
 
The joint statement underlined that the partnership would continue to share Boucheron’s universe of creativity, craftsmanship, and innovation with an enriched product assortment, including Fine Jewelry and High Jewelry creations. The deal also reflects Boucheron’s confidence in the Middle Eastern market.
 
Boucheron was founded in 1858 by Frédéric Boucheron and has been built up by four generations of his direct descendants. A visionary designer and the first jeweller among his great contemporaries to open a boutique on Place Vendôme, Boucheron created a maison that still epitomises the finest in jewellery, high jewellery, and watchmaking to this day.
 
 
 
 

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La Paz x Burel Factory launches oversized Mantero jackets in Herringbone and Navy

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December 22, 2025

The timeless menswear brand La Paz, founded in Porto, Portugal in 2011 by André Bastos Teixeira and José Miguel de Abreu and known for a style inspired by the Atlantic Ocean, appears to be charting a new course, turning towards the mountains through a partnership with Burel Factory, based in the Serra da Estrela. It is well known that the former Lanifícios Império, founded in 1947 in Manteigas and equipped with heavy machinery and traditional looms to transform the wool of the region’s Bordaleira sheep into burel and other woollens, was rescued in 2010 by João Tomás and Isabel Costa, the driving forces behind the current project, which embraces fashion, interiors, design, architecture, and more. As a result of this collab, the Mantero debuts in Herringbone or Navy, already available on the La Paz website for 348 or 354 euros, depending on the specifications of each version, such as dyeing.

La Paz X Burel Factory

According to La Paz, this is “a small production made with intention,” it says in a note sent to FashionNetwork.com about the launch, highlighting the historic factory in Manteigas, Burel Factory. “The link between Mantero, La Paz and Burel Factory represents a standout collaboration in contemporary Portuguese design, uniting the textile tradition of Serra da Estrela with urban menswear.”

“The Mantero is an iconic jacket model from the Porto-based brand La Paz, produced in partnership with Burel Factory,” the brand adds, stressing that “the jacket is made from burel, the traditional wool fabric from Serra da Estrela, produced by Burel Factory on its historic looms in Manteigas. This fabric is known for its durability, water resistance, and thermal insulation,” La Paz further notes.

Regarding the concept, it also states: “La Paz, focused on reinterpreting classics of workwear and Atlantic culture, uses the savoir-faire of Burel Factory to create a garment that fuses the heritage of the Serra da Estrela shepherds with a modern, functional cut.”

La Paz X Burel Factory

“We have launched a very limited edition of Mantero jackets in new colours, made with carefully selected burel fabrics. Made with 100% Portuguese wool and produced by the Burel Factory- a traditional weaving mill founded in 1947 in Manteigas, Serra da Estrela,” the statement continues. “With several pockets, the Mantero is inspired by fishing equipment from the 1960s. A perfect piece to protect you on the first cold days of winter,” it says, remaining true to its DNA.

“At Burel, wool is still produced in the same way it has been for generations. Local Bordaleira sheep graze on the high plateaus, providing the region’s characteristic wool. The fibre is then transformed using a rare combination of modern machines and 19th-century looms, preserving ancestral techniques almost extinct elsewhere.”

The La Paz website also explains that the Mantero “is a slightly oversized jacket with several pockets, inspired by vintage fishing equipment from the 1960s,” noting the heavy 100% wool fabric, true-to-size fit, and corozo buttons. Special care: it must be washed by hand only.

Both brands share values of local production and sustainability, valuing Portugal’s industrial heritage, with Burel Factory still operating in the old Lanifícios Império factory, giving it new life after insolvency, and continuing to be the main guardian of burel in Portugal, expanding its application from fashion to architecture and interior design (acoustic panels), as noted earlier. For its part, the internationally renowned menswear brand La Paz uses local suppliers and artisans to guarantee Made in Portugal quality.
 

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Marita Moreno launches limited-edition Michone Viana boots, crafted by certified artisans

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December 22, 2025

Six of the seven pairs of Marita Moreno’s handmade boots, 100% Made in Portugal, are now available. Named Michone Viana to celebrate “the Minho textile tradition through a unique history of craftsmanship,” they are the latest creation from Portuguese designer and cultural manager Marita Setas Ferro, a Mozambique-born creative long recognised for her work at the intersection of sustainable fashion, textile sculpture, and craft. This recognition is due in large part to the singular creations of her accessories and footwear brand, founded in 2008 after she obtained a master’s degree in Sculpture from FBAUP (Porto), alongside postgraduate studies in Cultural Management at ISCTE (Lisbon) and in Design and Marketing at the University of Minho (Braga), as well as training in Fashion Design at CITEX (Porto).

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“These boots are a highly exclusive run of seven pairs made from the artisanal weaving used for the traditional Viana costume,” she tells FashionNetwork.com. “Because they were cut from the skirt, each pair is unique in the pattern and colours it displays.”

For sale, “we have six pairs, in sizes 36 to 41, priced at €260.” They can be purchased online on Marita Moreno’s website or, for those who want to try them on, “we can leave them at Cru or UsoLuso (Porto) or send them to the Rita Salazar Store (Lisbon) for a more personal experience,” she adds.

The name Michone Viana (often “Nina”) comes from the Portuguese artisan and creator frequently associated with Viana do Castelo, whose work is distinguished by the preservation and reinvention of Portugal’s textile and craft heritage, reinterpreting traditional elements such as Lenços de Namorados and typical embroidery, or creating accessories like bags, purses, and key rings.

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The connection between Michone Viana and Marita Moreno is most evident in this specific model: the Michone Viana boots, which form part of Marita Setas Ferro’s Handmade Line. They pay homage to Minho’s heritage, and specifically to the traditional crafts of Viana do Castelo, using handwoven Minho textiles with traditional patterns (such as ‘puxados’), originally found on the round skirts of local folklore.

Although the name evokes Michone Viana’s style, the weaving used in these specific Marita Moreno pieces is often executed by certified artisan Aida Pires Martins. Here, the handwoven Minho textile is combined with Burel (100% natural wool from Serra da Estrela) and natural or recycled rubber soles, upholding designer Marita Setas Ferro’s ethical commitments.

That said, the Michone concept that gives Marita Moreno’s collection its name is inspired by the character Michonne from the series ‘The Walking Dead’, focusing on a design of practical, hard-wearing slip-on boots that marry character and simplicity. In essence, it represents a fusion of identities, in which Michone Viana’s name and artisanal aesthetic, with a focus on Minho heritage, serve as inspiration rather than raw material for Marita Moreno’s limited editions of sustainable luxury footwear.

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“Each pair is made with artisanal weaving from Minho, with traditional designs and techniques such as ‘puxados,’ produced by artisan Aida Pires Martins,” Marita Setas Ferro emphasises in the note she sent us. “This rare fabric- originally created for the emblematic round skirt of Minho folklore- carries generations of cultural identity. Instead of a skirt, this textile heritage takes on new life in our Michone boots.”

“With traditional Minho motifs and colours, the Michone Viana boots are part of an extremely limited edition, created with deep respect for culture, artisanal savoir-faire and Portuguese pride.”

“For the plain-coloured sections, we used blue Burel, a 100% wool cloth produced by a family-owned company in Manteigas, in the Serra da Estrela,” she continues. “Thanks to a unique finishing process, the wool becomes more compact, durable and naturally waterproof — ideal for long walks and everyday use.”

“As part of Marita Moreno’s Handmade Line, the Michone Viana boots are designed and produced in Portugal, working only with certified artisans and local factories, combining comfort, durability and timeless design,” she concludes, highlighting the fact that this is: “A rare edition. A living tradition. A statement made to last.”

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Wrong Sense launches collaboration with US-based oMA Studios

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December 22, 2025

Portuguese brand Wrong Sense has just unveiled its first international design collaboration. The streetwear brand has teamed up with American headwear label oMA Studios to create a limited-edition collection where American heritage meets European lifestyle .

The collaboration between Wrong Sense and oMA Studios takes shape in hoodies, T-shirts and caps – Fotografia: wrongsense.com

The collection represents “a meeting of cultures, craftsmanship, and creative energy,” the brands emphasise in a video posted on both brands’ social media channels, adding that the collaboration brings together two identities that, though separated by distance, are united by a shared vision. oMA brings with it American boldness, attitude, and rhythm, while Wrong Sense brings “art, legacy, and an unmistakable European touch.” Together, the brands say they have created something that is at once familiar and entirely new.

Launched on December 19, the Wrong Sense x oMA collection includes two hoodie styles, a T-shirt, and two caps, with prices ranging from 49 to 89 euros. Designed for men and women, the collection is available in sizes XS to XL. The pieces come in limited quantities and, once sold out, will not be restocked.

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