Away from the boardroom leadership battles at Boohoo, the troubled fashion retailer is getting on with the job of rebuilding its public image.
Ahead of the important festive season, a new refresh hails “an exciting new era” for the fashion label via a “creative redirection” that includes a bespoke custom redesigned logo with bold visual handwriting that’s “new… but distinctly Boohoo”.
Key is an accompanying new campaign called ‘People will talk’, describing its introduction as “a sentiment that is not lost on the brand but acts to change the rhetoric and usher in a new Boohoo era that will most certainly get people talking”.
The party season campaign features exaggerated silhouettes, including oversized shoulders, bubble hem skirts and mini-dresses.
Boohoo marketing director Sam Leach said: “Our team has worked tirelessly to bring the vision to life, and we’re thrilled with the result.”
“Everything about it perfectly encapsulates who we are as a brand and where we want to be; bold, brave and confident. People will always talk about us, so get ready… the Boohoo renaissance has begun.”
The redesigned logo and new visuals now feature primary monochrome branding sitting alongside a colour palette of blush and concrete, with “a pop of chrome that adds a younger take on the brand”.
Major outlet center owner Tanger announced net income available to common shareholders was $0.88 per share, or $97.7 million for the year, on the back of positive fourth-quarter results.
Tanger acquires Pinecrest Shopping Center in Cleveland. – Tanger
For the fourth quarter ended December 31, net income available to common shareholders was $0.23 per share, or $26.3 million, compared to $0.22 per share, or $23.5 million, for the prior year period.
Funds from operations available to common shareholders was $0.54 per share, or $63.3 million, compared to $0.52 per share, or $58.2 million, for the prior year.
Core funds from operations available to common shareholders was $0.54 per share, or $63.3 million, compared to $0.52 per share, or $58.2 million, for the prior year.
“I am pleased to report another quarter of strong performance contributing to a successful year as we saw improved sales productivity and delivered robust organic growth. We acquired two open-air shopping centers, The Promenade at Chenal in Little Rock, Arkansas, in December and Pinecrest in Cleveland, Ohio, post-year-end,” said Stephen Yalof, president and chief executive officer.
“We continue to execute our external growth strategy and apply our leasing, marketing, and operations platform at these market-dominant shopping centers to further elevate the exceptional experience they offer.”
Occupancy was 98% on December 31, 2024 compared to 97.4% on September 30, 2024 and 97.3% on December 31, 2023.
Same center net operating income, which is presented on a cash basis, increased 3.0% to $93.8 million for the fourth quarter of 2024 from $91.0 million for the fourth quarter of 2023, while average tenant sales per square foot was $444 for the twelve months ended December 31, 2024 compared to $438 for the twelve months ended September 30, 2024 and $436 for the twelve months ended December 31, 2023.
Looking ahead for 2025, the company projects diluted net income per share of 94 cents to $1.02.
Yalof added, “Leasing momentum remains strong as we continue to add new retailers, brands, and uses to our centers, enhancing the shopping environment for our customers. Our balance sheet provides the liquidity and flexibility to execute our business plan and unlock additional value for our stakeholders.”
Earlier this month, Tanger announced its acquisition of Pinecrest, a premier 640,000-square-foot mixed-use shopping center in Cleveland, Ohio.
Tanger’s portfolio includes 38 outlet centers, one adjacent managed center, and three open-air lifestyle centers including over 16 million square feet in 21 U.S. states and Canada.
Mytheresa has teamed up with Bemelmans Bar, located within The Carlyle, A Rosewood Hotel, to launch a first-of-its-kind pop-up experience in Aspen.
Mytheresa launches pop-up experience in Aspen with Bemelmans Bar. – Mytheresa
Running until March 2, Bemelmans Bar steps beyond the Upper East Side to bring its legendary ambiance, signature martinis, and live music to the heart of downtown Aspen, with a distinctive Mytheresa twist.
Guests will find an ice bar serving Champagne and jewels, and a playful “Press for Fashion” button for stylish offerings served tableside, while the coat check will allow guests to explore Mytheresa’s curated collection of luxury outerwear.
Likewise, Bemelmans’ renowned red-jacketed bartenders will serve classic cocktails on silver trays, including tributes to cultural icons like Jackie O.
Completing the space is custom artwork by New York artist Xavier Donnelly, whose pieces draw inspiration from Ludwig Bemelmans’ original murals at the New York bar, infused with whimsical après-ski and alpine fashion vignettes.
“This collaboration brings Mytheresa’s style to Aspen in the sophisticated setting of Bemelmans Bar offering the ultimate winter experience for those who appreciate the perfect martini alongside a finely curated edit of fashion and exquisite jewelry,” said Heather Kaminetsky, president of Mytheresa, North America.
Marlene Poynder, managing director of The Carlyle, added: “Bemelmans Bar has been a defining part of New York’s cultural and social fabric for almost a century. To bring its legacy to Aspen for the first time is a meaningful moment, made possible through our partnership with Mytheresa—a brand that shares our commitment to artistry and exceptional experiences.”
Julien Leclerq, 40, was already a member of the board of directors and has “a 20-year experience at Decathlon.” He was category manager in Spain, ran a store in Belgium, and has launched “Decathlon initiatives in Singapore,” said Decathlon, which is owned by French family Mulliez.
“He also took charge of the Genairgy investment fund and contributed to the creation of Decathlon Travel,” a subsidiary specialised in sports travel, according to the firm.
The group also stated that Julien Leclerq was chosen following a “comprehensive selection process by the shareholders, which lasted several months,” and will succeed Fabien Derville, who was appointed chairman in 2018.
In January 2022, Decathlon named as CEO Barbara Martin Coppola, a Franco-Spanish executive formerly with Ikea, Google and YouTube. Martin Coppola has deployed a strategic plan aimed at positioning Decathlon no longer just as a sport retailer, but as a “sporting brand.”
Decathlon was founded in 1975 by Michel Leclercq, now 85, a cousin of Auchan founder Gérard Mulliez. The sport retailer’s board of directors had previously been chaired by another of Michel’s sons, Mathieu, until Derville took office in 2018.
Decathlon is regularly ranked among France’s favourite retailers, but in early January it was accused by investigative journalism NGO Disclose and the Cash Investigation programme by TV channel France 2 of benefiting from the forced labour of Uighurs in China.
The French leader in sporting goods, a major multinational retailer with 100,000 employees and 1,700 stores in over 70 countries, reacted by “firmly condemning all forms of forced labour.”
Cash Investigation was also interested in the legal status of the Association Familiale Mulliez (AFM), a body that controls retailers such as Leroy Merlin, Kiabi, Flunch, Boulanger and Auchan, and comprises nearly 900 members of the Mulliez family.
The AFM “does not – despite its name – have the legal status of association,” it told the AFP agency, and doesn’t even have any “legal capacity.”