Value womenswear retailer Bonmarché is to open a store in High Wycombe, Bukinghamshire, on 20 March followed by a further promotional opening by its brand ambassador, TV personality Lorraine Kelly, on 28 March.
The 3,000 sq ft store in the market town’s Eden Centre marks Bonmarché’s first opening in the county and features a new store interior in which to display its full range of fashion and accessories.
Kelly’s appearance marks the second anniversary of her Bonmarché association when her ‘Lorraine Loves’ collection debuted featuring “figure-flattering styles and designs for all”.
Her popular line features alongside a new new denim collection that combine with wardrobe staples, lingerie, nightwear, everyday brand Dash, casual lifestyle brand Autonomy as well as a special selection of pieces for Mother’s Day gifting.
The openings will include special offers of limited free goody bags for the first 30 purchasers, free lucky dip prizes for the first 200 customers on both days, plus 10 ‘golden tickets’ worth £30 each hidden throughout the store on the opening day.
Brand retail director Amanda Waterfield said: This [opening] continues our investment into new stores on the high street, with now over 230 Bonmarché stores.”
