Bogart reports first-half sales decline of 9.1%

Bogart, the French beauty group behind brands like Carven and Jacques Bogart, reported sales of €121.9 million for the first half of 2025—a 9.1% decline compared to the same period last year. On a like-for-like basis, revenue dropped 8.6%. The downturn reflects ongoing economic challenges and geopolitical tensions, particularly in the Middle East.

Revenue from the Bogart Fragrances & Cosmétiques division fell 14.8% to €22.5 million, weighed down by cautious consumer spending and customs-related disruptions in the U.S. Still, select labels such as Stendhal—notably its “Divine Alba” line—and Rose et Marius remained more stable.

The Bogart Beauty Retail segment, which includes the April chain and accounts for the majority of group sales, recorded revenue of €99.4 million, down 7.7%. The decline was consistent across all European markets. As part of its cost-control strategy, the company shut 23 underperforming stores across France, Belgium, and Germany. In the Middle East, business in Israel slowed, while sales in Dubai held steady.

Looking ahead, Bogart has adopted a cautious approach, citing continued economic and currency uncertainty. The group is investing in a more upscale positioning, including the rollout of Aholic, a premium fragrance brand launching in three European markets. It is also expanding its Divine Alba range and preparing new product drops tied to the Jacques Bogart 50th anniversary.

Full financial results for the first half of 2025 will be released on September 25.