Located at 845 Market Street for the past 20 years, Bloomingdale’s department store will close its doors in a few days. This is a major blow in San Francisco, where parent company Macy’s has also announced the closure of its flagship Macy’s store in Union Square before 2027.
Bloomingdale’s at 845 Market Street, San Francisco – KPF architecture and design agency
“We are saddened to confirm that Bloomingdale’s will officially close its doors in Union Square, San Francisco. This vibrant city has been home to the brand for nearly two incredible decades,” the company said in a statement. “We are hopeful to be back to serve the San Francisco community in the future and look forward to introducing new ways to provide enhanced service to our loyal local shoppers.”
The closure of Bloomingdale’s in San Francisco, which will result in the dismissal of 164 employees, follows the announcement of numerous closures by the Macy’s group, which had announced in January 2025 that it would close more than 150 stores across the country by 2027. However, other Bloomingdale’s stores remain open in California, notably in Palo Alto and Santa Clara, and no other closures have been announced.
Already in 2023, the city’s San Francisco Centre mall, formerly a Westfield mall, was forced to close several major retailers. Among them, Nordstrom closed the doors of its five-story department store, ending a 35-year run. Hollister, a subsidiary of the clothing retail giant Abercrombie & Fitch, J.Crew and American Eagle followed shortly afterwards.
Macy’s at Union Square, San Francisco will close its doors before 2027 – Alexis Chenu
This hecatomb continued in the spring of 2024 with the closure of the North Face store in Union Square, and will continue in the coming weeks with the closure of the Zara store at 250 Post Street. To make matters worse, there are also rumours of the potential closure of Sak’s Fifth Avenue store, which has already switched to an appointment-only model at its Union Square store and laid off some employees.
Among the reasons for these multiple closures, the proliferation of fentanyl since 2020 and the death of over 800 people in 2023 are thought to be partly responsible for the moribund business in this part of the city. Nordstrom’s management cited “a dramatic change in the Downtown market,” as the reason for its closure.
Hard hit by the Covid crisis and the departure of employees from offices to their homes, the office vacancy in San Francisco climbed by 0.3% at the end of 2024 to reach 37.3 percent, setting a new record. According to real estate experts, this recent evolution is linked to the departure of Elon Musk’s company, X, which preferred to relocate its headquarters to the Palo Alto and San José area.
Hyatt Regency in Downtown San Francisco – Alexis Chenu
As a direct consequence, tourism in San Francisco is not in good health. Whereas the city welcomed 26.21 million visitors in 2019, only 23.01 million were expected in 2024. Fewer visitors and, therefore, fewer consumers. A decline that could nevertheless be halted in 2025, with predictions betting on an upturn to 23.55 million visitors.
This situation is also affecting the hotel industry, which is experiencing one of the most serious crises in its history. In Downtown, the Hyatt Regency Hotel, a 17-storey, 686-room liner with a neo-futuristic decor, has been given up by owner Highgate at the end of 2024 to Blackstone Mortgage Trust lender amid $290 million debt. Less dramatic but worrying, the Proper Hotel located at 1100 Market Street has defaulted on a $28 million loan and could be foreclosed or change ownership.
Back in 2023, the Park Hotels group walked away from the Hilton San Francisco Union Square and Parc 55 San Francisco. Two hotels located in the Union Square neighborhood which could, however, be taken over in the coming weeks.
Ralph Lauren is back in San Francisco at 441 Jackson Street – Ralph Lauren
Despite the context, San Francisco Mayor Daniel Lurie believes in the revitalization of Downtown.
“Although the Bloomingdale closure is disappointing, I’m energized every day by business of all sizes opening and growing in our city,” said Lurie.
“We are open for business in San Francisco. We are going to make sure that Downtown is safe and clear and we are going to start a new police task force focused on people coming for conventions, shoppers, visitors. We are going to get this right and bring retailers and business back to San Francisco.”
This optimism should be put into perspective, according to Downtown retailers, but it will have its first effect in May. Closed since 2017, the former home of BCBG Max Azria will welcome the second Nintendo store in the U.S., after New York, on May 15.
In another positive sign, the Jackson Square neighborhood, next to Union Square, which is renowned for its art galleries and high-end stores, has just seen the Ralph Lauren boutique reopen at 441 Jackson Street.
Present until 2020 on Fillmore Street, Ralph Lauren new store features both men’s and women’s Polo Ralph Lauren and Double RL collections, along with vintage apparel and accessories. The brand joins Isabel Marant, Anine Bing, Paul Smith, Thom Browne and Zimmermann, all present in Jackson Square.
Cult Gaia is bringing its signature aesthetic to South Florida with the launch of a pop-up at Aventura Mall.
Cult Gaia opens pop-up at Aventura Mall in Florida. – Cult Gaia
Located on the mall’s Lower Level, the space itself is as much an installation as it is a retail experience.
Created in collaboration with T__M, the design firm led by Tanil Raif and Mario Serrano, the pop-up evokes the raw beauty of weathered stone, fractured landscapes, and the enduring presence of ancient forms. Inspired by Gaia, the mythological mother of all life, the pop-up gives the impression of having been unearthed rather than constructed.
The space’s sculptural design features modular architectural fragments that rise from the ground like remnants of a lost civilization, serving as both a dramatic and naturalistic backdrop for Cult Gaia’s signature accessories and garments.
“Aventura Mall’s vibrant energy and reputation as a destination for luxury fashion and art make it the perfect setting for Cult Gaia’s next chapter,” said Jasmin Larian Hekmat, founder of Cult Gaia.
“This space is more than just a pop-up – it’s a continuation of our brand’s evolution, where nature, art, and design converge in an environment that feels both ancient and avant-garde. As we expand, we are drawn to locations that inspire discovery and creativity, and Aventura Mall provides the perfect canvas for this immersive experience.”
The opening marks the seventh store in Cult Gaia’s retail expansion.
LVMH has appointed Jean-Christophe Babin as CEO of its watches division, choosing a veteran watches and jewellery executive from within the group to take over from Frederic Arnault, company said on Friday.
Jean-Christophe Babin – Courtesy
The move follows other top management changes at LVMH as the five children of the company’s chairman and CEO Bernard Arnault move up the ranks of the luxury group. Frederic Arnault was recently picked to run the fast-growing Italian cashmere brand Loro Piana.
The watches division, meanwhile, has been hit with slowing demand as inflation-strapped shoppers curtail high-end purchases, with the watches and jewellery division’s sales down 2% last year.
Babin headed LVMH’s Italian label Bulgari for the past 12 years, and before that watchmaker Tag Heuer also for 12 years. Babin, who will remain CEO of Bulgari, will take up his new job on April 1.
With blue skies shining through the vast glass-front windows at its corner location in the Meatpacking District, the new Golden Goose store marks a fresh era for the brand in New York City. The comprehensive space uniquely showcases the brand’s core pillars alongside new additions, distinguishing the Manhattan store from its other global locations. FashionNetwork.com spoke with Silvia Merati, CEO of the Americas at Golden Goose, about the latest opening.
To kick off the opening weekend festivities, press and influencers were invited to the space, which was lively and bustling on Thursday afternoon, with celebration events planned into the evening. The brand partnered with the culture-driven social media platform 90s Anxiety to align with its community-forward and edgy values.
The social media platform 90s Anxiety brings a retro-cool vibe to the Golden Goose launch event. – Photo courtesy of Golden Goose
The Meatpacking store offers customization and personalization services, giving the space a workshop atmosphere. Guests silk-screened New York-themed designs onto clothing while others explored the area, soaking in the “hangout-slash-craft center” vibe the store evokes.
Silk-screened tees bring the “Dreaming in New York City” concept to life. – Photo courtesy of Golden Goose
According to Merati, the new location aligns with the brand’s ethos. “We chose the Meatpacking area because historically, it was full of handcrafted businesses—people worked with their hands, like the meat butchers here. Then, it became a community. Handcrafted, community, tradition, and innovation are keywords for our brand. It’s also raw and industrial, which is close to our DNA,” she told FashionNetwork.com. The brand is headquartered in Marghera, Venice, Italy. She also noted that being near the Whitney Museum draws artistic-minded foot traffic.
“New York was the first place where we opened a Golden Goose store outside of Italy. We wanted to give something back to New Yorkers for their support,” she added. The brand, originally recognized for fine tailoring and sportswear, rose to global fame after launching its star-motif sneaker in 2007. A partnership with The Carlyle Group from 2017 to 2020 further propelled its growth.
Among the space’s highlights is the brand’s Con Amore concept, which debuted as a shop-in-shop at Selfridges London. Now occupying part of the multi-level, 4,424-square-foot New York store, it offers New York-inspired souvenirs and personalization features. These include shoelaces adorned with Big Apple-themed charms and faux florals for creating bouquets, with plans to host a community floral workshop as part of the opening weekend.
A display of custom sneakers with Big Apple-inspired detailing and faux florals. – Photo courtesy of Golden Goose
A DJ turntable set up with vinyl records invites visitors to try their hand at spinning music. Coffee and sweet treats, rotated seasonally, will also be available.
90s Anxiety takes over the decks during the DJ experience at the Golden Goose store. – Photo courtesy of Golden Goose
At the back of the store, a large rustic wooden worktable anchors the customization wall, where services such as cobbling and remaking are introduced. However, Merati clarified that these services are carried out at the brand’s Golden Goose “Forward” store in Soho, which focuses on sustainability.
Olivia Palermo explores Golden Goose customization options at the Meatpacking store. – Photo courtesy of Golden Goose
Customization occurs in real time at the new location, thanks to Golden Goose Dream Maker Artisans, who work directly with customers on bespoke sneaker designs. Options include the placement of signature stars, Swarovski crystals, hand-painted details, and other creative elements.
Artist Jackson Myles participates in live screen-printing at the Golden Goose Meatpacking store. – Photo courtesy of Golden Goose
For shoppers seeking one-of-a-kind pieces without the wait, the store offers pre-made “Co-Creation” styles. The artisans are specially trained through Golden Goose’s Italian artisan academy.
A customised leather jacket featuring New York–themed patches and embellishments at the Golden Goose store. – Photo courtesy of Golden Goose
“They love this creative job because they’re making clients happy with custom designs, offering instant gratification, and collaborating on unique pieces in the moment,” Merati said.
“This is the 2.0 store concept. You can change or remake things—laces, patches, embroidery. You can change the socks, print a T-shirt, and create an outfit. Every piece in the store can be personalized,” she added.
The store also includes ample seating, nostalgic design elements, and an elevated sneaker lounge that invites customers to relax—and shop.
“We want to create a space where our community can disconnect. They can pose for photos, meet others, and have fun. This is not just a retail space—it’s a place where people can spend time together,” Merati said. A company release described the new location as a “community hub, featuring local cultural staples and personalities that capture the grit and glamour of the Big Apple.”
The opening celebrations concluded with a private party at People’s in Greenwich Village, a popular soirée spot in a residential townhouse.
Guests gather at the Golden Goose after-party at People’s in Greenwich Village. – Photo courtesy of Golden Goose