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Birkenstock reports strong sales amid calls for more clarity

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Bloomberg

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January 12, 2026

Birkenstock Holding Plc reported strong sales figures for the final months of 2025 as demand stays robust for its high-end sandals and clogs, despite the impact of a weaker US dollar and tariffs. 

Birkenstock is known for its comfort driven sandals – Birkenstock

Revenue rose to €402 million ($470 million) in the three months to December 30, roughly in line with analyst expectations and 18% higher in constant currency terms than a year earlier, according to preliminary results for the company’s fiscal first quarter. Birkenstock had disappointed investors last month when it forecast a slower pace of sales growth of as much as 15% in fiscal 2026.

Chief executive officer Oliver Reichert is trying to win over investors with his slow-but-steady approach to growth, making sure consumer demand for Birkenstock’s footwear always exceeds its production. That’s allowed the company to raise the average selling price of its shoes and avoid markdowns. 

He’s been criticised, though, for not giving enough information on Birkenstock’s performance and expectations. That’s one reason the stock has recently traded below its 2023 initial public offering price of $46, despite strong growth and profitability. The shares fell 28% in 2025.

“It’s clear that investors are not responding well to the ‘trust us, we know what we’re doing’ messaging from the company,” Williams Trading analyst Sam Poser said in a note last month. He has called Birkenstock “one of the best, if not the best, run companies” in his coverage, though he renewed his criticism of its financial messaging last week and cut his price target to $49 from $51.

Birkenstock’s first-quarter sales grew 11% on a reported basis, weighed down by the weaker US dollar compared to prior year, it said. Birkenstock reports earnings in euros but pulls in about half of its revenue in the US dollar. That situation- and the tariff burden- will continue in 2026, when Birkenstock expects adjusted earnings to exceed €700 million, it said last month.

Birkenstock is currently taking part in the ICR Consumer Conference in Orlando and plans to host a capital markets day on January 28. It will offer full first-quarter results on February 12, it said.



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Sophie Fontanel receives Legion of Honor

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January 12, 2026

Le Tout Paris celebrated France’s most famous fashion writer Sophie Fontanel this weekend, when the noted scribe was awarded the Chevalier de Légion d’Honneur.

Sophie Fontanel

 
Presented inside the Left Bank’s most happening art space Nemmours Gallery, there was practically designer gridlock at the event: with Jean Charles de Castelbajac, Simon Porte Jacquemus, Alexandre Mattiussi, Rabih Kayrouz, Elite Top, and Ines de la Fressange all in attendance.
 
After celebrating her 21 published books, dating back to her 1995 debut Sacré Paul, French costume designer and film producer Rosalie Varda pinned the famed medal onto the lapel of the classic two-button black Yves Saint Laurent jacket Fontanel wore with white sailor pants.

Sophie Fontanel with guests
Sophie Fontanel with guests

 
“When I acquired this jacket in a vintage store, the boutique owner told me when I put it on that it would lead to something historic. And looks like he was right,” joked Fontanel, whose invitation read Sacré Sophie.

In a novel touch, the new chevalier pinned personal notes to scores of guests on the gallery’s white walls. “Honour to Veronique Nichanian for our so French stateless voyages,” read one referring to Hermès soon to depart menswear designer. “Honour to Simone Porte Jacquemus, for a regard that says everything,” or “Honour to (documentary filmmaker) Loïc Prigent for the fraternité carried out to this extent.” While de Castelbajac was lauded for his “true nobility. A smile.”

Notes by Sophie Fontanel
Notes by Sophie Fontanel

 
Colleagues were also kindly treated: Madame Figaro’s fashion editor Delphine Perroy praised “for the smile that heals everything,” while yours truly had a note that read: “Honour to Godfrey Deeny for the tender authority.”
 
In an impressive career, Fontanel has been editor in chief of French Cosmopolitan; TV star Nulle part ailleurs- France’s number one talk show of the 90s; Grand Reporter of Elle; and, for the past decade, columnist for news weekly L’Obs.  Plus, her pithy commentary on all things fashionable has won her 489K followers on Instagram.

Sophie Fontanel's note to Godfrey Deeny
Sophie Fontanel’s note to Godfrey Deeny

 
Not bad going for a lady whose grandmother fled the Armenian genocide to France a century ago clutching, legend has it, a page of Vogue up her sleeve.

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Dior names Josh O’Connor as latest brand ambassador

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January 12, 2026

The house of Dior has named UK actor Josh O’Connor to be its latest brand ambassador, joining soccer legend Kylian Mbappé in the brand’s style diplomatic corps.

Josh O’Connor for Dior – George Eyres

 
“Dior is delighted to welcome Josh O’Connor as the new ambassador for Jonathan Anderson’s collections,” the Paris-based house said in a release.
 
The actor had previously been a presence at several runway shows of J.W. Anderson, who was appointed overall creative director of Dior in June 2025.

O’Connor first grabbed attention and international fame with his performance as Prince Charles in hit series The Crown- for which he won a Golden Globe Award for Best Actor .
 
Subsequently, he has garnered critical acclaim in a variety of films, including Luca Guadagnino’s Challengers, in which he wore clothes designed by Anderson in this studied melodrama about competing players and emotions in tennis.
 
O’Connor has also worked with Guadagnino in an ad campaign for Aston Martin, shooting an elegiac road movie short in sun-dried Sicily.

“Josh O’Connor embodies a singular, sensitive, and undeniably modern expression of masculine elegance, perfectly in sync with the contemporary Dior style,” added Dior about the Cheltenham, England-raised thespian.

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Very Group Q1 underlying profitability improves

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January 12, 2026

The Very Group has published its results for Q1 of FY26 (the 13 weeks to late September 2025) and they show the e-tail giant still loss-making but seeing “further improvements in profitability and a return to top-line growth compared to the same period in the prior year”.

The launch of The Very Collection in September 2025 was a key development for Very UK

It comes after what it described as “robust” results for FY25, even though they included a major pre-tax loss linked to a writedown of an inter-company loan made to the then-controlling Barclay family’s holding company as lenders prepared to take over the business.

Now owned by major lender Carlyle and reportedly up for sale, the company said that the market remains challenging but the group saw revenue growth of 2.4% to £460.8 million in Q1. At the star Very UK operation, revenue (which accounts for the bulk of the firm’s total retail sales) rose 3.7% to £406.7 million.

Growth was achieved in both Retail revenue with group sales of goods up 0.9% to £341.3 million and in Finance revenue, which jumped 5.8% to £112.9 million.

The company added that the Very UK operation saw strong results within its higher-margin Home category that rose 10.9% year on year, while its Sports offering increased 12.3% following the introduction of a number of key new brands in the second half of the previous year.

Meanwhile the Toys and Beauty category continue to perform well with 6.4% growth, of which Beauty alone saw 4.1% growth.

That said, Fashion and Sports combined declined 1% in a tough market but, as mentioned, Sports was strong. Parts of the Fashion market were buoyant as well with a 30.1% increase in casual womenswear sales, in part supported by the launch of its new own-brand offering The Very Collection in September 2025. Given that Q1 only ran until the end of that month, it looks likely that the collection will be able to contribute even more in the future.

This all led to gross profit rising to £173.4 million from £163.3 million, or a statutory gross margin rate of 37.6% up 1.3%pts.

It also said that its continued focus on cost controls contributed to a 16.3% increased in pre-exceptional EBITDA to £63.4 million.

That said, it still made a total pre-tax loss of £24.9 million, wider than the £23.1 million loss in the previous year. Similarly, the net loss of £31.4 million was larger than a loss of £23.1 million of the year before, although the company is clearly moving in the right direction on an underlying basis.

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