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Billionaire H&M founding family speeds up share purchases

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Reuters

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July 1, 2025

The billionaire Persson family is stepping up its stake in the H&M fashion group it founded. Recent regulatory filings point to an acceleration in share purchases, which could intensify speculation over a future take-private bid.

Karl-Johan Persson, chair of H&M, in Stockholm following the CEO transition on January 31, 2024. – Reuters

According to the Swedish financial regulator, the family’s Ramsbury Invest holding company, primarily owned by Sweden’s richest man, Stefan Persson, bought 42.75 million H&M shares in the first half of this year, with the most recent transaction on Monday.

That represents a faster pace than in 2024, when Ramsbury Invest purchased 56.85 million shares across the year. In 2023, the family had bought 55.65 million shares.

“As the family owns more shares, they have a higher dividend to reinvest, which would support increased share purchases,” said Deutsche Bank analyst Adam Cochrane, who expects the family to take H&M private by 2030.

According to the company’s website, the Persson family and its related companies owned more than 64% of H&M’s shares at the end of May.

H&M referred Reuters’ questions about the share purchases to a spokesperson for Ramsbury Invest, who declined to comment on the stake-building or on the possibility of the company being taken private. 

“I think they will, in due time, take it private — the question is, is it now, or in ten or 20 years?” said Peter Magnusson, portfolio manager at Cicero Fonder in Stockholm. Magnusson added that the family would likely need to find external financing or partners to buy the whole company.

H&M’s market value is around 187 billion Swedish crowns ($19.7 billion). Investment bankers expect more publicly listed retailers to go private due to tariff impacts and market volatility under U.S. President Donald Trump. H&M’s share price has been down 9% since the start of this year.

H&M was founded by Erling Persson in 1947. His son Stefan took over as CEO in 1982, staying in the role for 27 years before handing it over to Karl-Johan Persson in 2009.

In 2020, H&M got its first chief executive from outside the family, with Karl-Johan becoming chair.

($1 = 9.4806 Swedish crowns)

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Outdoor brand DryRobe wins trademark case

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December 5, 2025

Specialist outdoor clothing producer Dryrobe has won a trademark case against a smaller label. The win for the business, which produces waterproof towel-lined robes used by cold water swimmers, means the offending rival must now stop selling items under the D-Robe brand within a week.

Image: Dryrobe

A judge at the high court in London ruled the company was guilty of passing off its D-Robe changing robes and other goods as Dryrobe products and knew it was infringing its bigger rival’s trademark reports, The Guardian newspaper.

The company said it has rigorously defended its brand against being used generically by publications and makers of similar clothing and is expected to seek compensation from D-Robe’s owners for trademark infringement.

Dryrobe was created by the former financier Gideon Bright as an outdoor changing robe for surfers in 2010 and became the signature brand of the wild swimming craze.

Sales increased from £1.3 million in 2017 to £20.3 million in 2021 and it made profits of £8 million. However, by 2023 sales had fallen back to £18 million as the passion for outdoor sports waned and the brand faced more competition.

Bright told the newspaper the legal win was a “great result” for Dryrobe as there were “quite a lot of copycat products and [the owners] immediately try to refer to them using our brand name”.

He said the company was now expanding overseas and moving into a broader range of products, adding that sales were similar to 2023 as “a lot of competition has come in”.

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France abandons bid for the total suspension of Shein’s website

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December 5, 2025

On Friday, France demanded a series of measures from Shein to demonstrate that the products sold on its website comply with the law, but dropped its initial request for a total three-month suspension of the online platform, which had been based on the sale of child-like sex dolls and prohibited weapons.

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At a hearing before the Paris court, a lawyer representing the state said that Shein must implement controls on its website, including age verification and filtering, to ensure that minors cannot access pornographic content. The state asked the court to impose a suspension of Shein’s marketplace until Shein has provided proof to Arcom, the French communications regulator, that these controls have been implemented.

Shein deactivated its marketplace- where third-party sellers offer their products- in France on November 5, after authorities discovered illegal items for sale, but its site selling Shein-branded clothing remains accessible. The state invoked Article 6.3 of France’s Digital Economy Act, which empowers judges to order measures to prevent or halt harm caused by online content.

“We don’t claim to be here to replace the European Commission,” the state’s lawyer said. “We are not here today to regulate; we are here to prevent harm, in the face of things that are unacceptable.” At the time of writing, the hearing is still ongoing.

In a statement issued last week, the Paris public prosecutor’s office said that a three-month suspension could be deemed “disproportionate” in light of European Court of Human Rights case law if Shein could prove that it had ceased all sales of illegal products. However, the public prosecutor’s office said it “fully supported” the government’s request that Shein provide evidence of the measures taken to stop such sales.

France’s decision comes against a backdrop of heightened scrutiny of Chinese giants such as Shein and Temu under the EU’s Digital Services Act, reflecting concerns about consumer safety, the sale of illegal products, and unfair competition. In the US, Texas Attorney General Ken Paxton said on Monday that he was investigating Shein to determine whether the fast-fashion retailer had violated state law relating to unethical labour practices and the sale of dangerous consumer products.

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Kappa goes local for football campaign that traces a ‘lifelong love of the game’

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December 5, 2025

BasicNet’s Kappa turns back the sporting clock for its new AW25 collection, which celebrates “local heroes in football” with a community-focused campaign “honouring the places and people that inspire a lifelong love of the game”.

Image: Kappa

The campaign shines a light on local talent Tyrone Marsh in his hometown of Bedford, revisiting the streets, pitches and community spots “that shaped his football journey”.

Local photographer Simon Gill, who had pictured Marsh during many home and away games, not only “captures the Bedford Town player in the spaces that helped define his skill”, but also highlights the brand’s “rich football heritage with contemporary streetwear energy, creating visuals that pay tribute to community, culture and grassroots football”.

The journey includes Hartwell Drive, the early days of his after-school kickabouts, Hillgrounds Road, synonymous with Bedford football culture, and then onto Faraday Square, locally identified by the concrete pitches and community spirit.

To reflect that journey, the AW25 collection “offers a sense of nostalgia” with Kappa’s long-standing history in fashion and sports “seen through the Omini logo placements and 222 Banda strip”.

The campaign sees Marsh wearing Kappa styles including the Lyman and Uriah Track Tops paired with the Ulrich Track Pants in classic colourways including navy and light blue.

The wider collection includes track tops, track pants, shorts, polos, sweatshirts and T-shirts, available at select retailers across the UK including 80s Casual Classics, Terraces Menswear and RD1 Clothing.

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