In the last four years, Italian luxury outerwear label Moorer has doubled its revenue by extending its product range and opening several monobrand stores. Its founder and CEO Moreno Faccincani took back full control of the company in October 2025. In fiscal 2025, Moorer recorded revenue of approximately €60 million, growing in single digits. The Verona-based company’s performance was driven by Italy, Germany, the USA and Japan.

Last May, Moorer moved from its previous Milanese showroom into new, 1,000 sq m+ premises elsewhere in the city, in viale Regina Giovanna. A strategic decision dictated by Moorer’s desire to showcase the full extent of its collections, which now also include womenswear and feature a total look approach covering all product categories. Besides outerwear, whose revenue share has fallen from 95% to 70% of the total in the last five years, Moorer also sells shoes, knitwear, trousers and perfumes, as well as a first skiwear capsule collection launched last year.

Moorer products are available at Milan’s Global Blue tax-free shopping lounge in via Sant’Andrea, where they are on display for two months ahead of the Milano-Cortina Winter Olympics, and are also available at Moorer’s monobrand store in Cortina d’Ampezzo. 

Moorer has expanded its mountain resort range, introducing high-tech ski suits with linings decorated with prints of the Dolomites, enhanced by silk details and equipped with deep, comfortable pockets. The garments almost look like works of art. In the Fall/Winter 2026-27 collection, Moorer has extended its knitwear assortment, introducing new models and original prints, broadened its footwear’s colour palette, and premièred a socks range.

Retail-wise, Moorer currently operates monobrand stores in via Montenapoleone in Milan, at Ginza in Tokyo, and in Prague, Knokke (Flanders) and Cortina d’Ampezzo. Six months ago, the label opened a new store in via Borgognona in Rome. A 260 sq m store with 11 shop windows is scheduled to open in New York City, in the heart of the Meatpacking District, in March. It will be followed in September by a store in Miami, and by a second store in Japan. 

Moorer’s growth is underpinned by a substantial investment plan. The company is now operating its e-shop in-house, and has hired new staff to reach a total of 200 employees.

It serves approximately 600 wholesale clients worldwide, and is boosting its direct presence within multibrand stores by means of pop-up projects, marketing activations involving shop windows, and by setting up more permanent shop-in-shops. The label’s wholesale channel growth is primarily driven by the DACH area. Moorer is currently the best-selling outerwear brand at Lodenfrey in Munich. The label will soon open a new corner at Harrods, while the space at Rinascente in Milan has been converted into a concession following its successful sell-out results.