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BFC links with Copenhagen Fashion Week’s to implement sustainability rules

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January 13, 2025

The British Fashion Council (BFC) and Copenhagen Fashion Week (CPHFW) on Monday jointly announced a new collaboration to align their efforts to “accelerate the industry’s sustainability actions across the Nordic and British fashion markets”.

It means the strict Sustainability Requirements framework developed by CPHFW and implemented from 2020 will now be rolled out by the BFC in their updated form.

The programme starts with the BFC Newgen initiative this year. That’s a key move given that Newgen is a world-leading designer programme and supports the big design talent of tomorrow.

The Minimum Standards will be “embedded into the existing mandatory criteria for admission” to Newgen. Full implementation will come into effect by January next year after an onboarding and piloting period.

Outgoing BFC CEO Caroline Rush said the move “builds on our existing Minimum Standards and reaffirms our commitment to driving positive change across the global fashion industry. This partnership is a significant step in ensuring that sustainability becomes integral to the future of fashion”.

And CPHFW chief Cecilie Thorsmark added: “This partnership not only fosters much-needed industry alignment but also underscores the unique potential of fashion weeks and councils to drive positive change within the industry. With the British Fashion Council, as an influential player in the global fashion landscape, we see a lot of potential to further amplify the impact of our collective commitment to sustainability.”

CPHFW has been very influential in the Europe as an early adopter of sustainability rules for fashion weeks. Since it launched its framework, the Norwegian Fashion Hub, Oslo Runway and Berlin Fashion Week executed by Fashion Council Germany have also embarked on its implementation.

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Bubu Ogisi’s Iamisigo is winner of Zalando Visionary Award 2025

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January 31, 2025

Zalando has announced Iamisigo, a Nigerian-founded brand, as winner of its Visionary Award 2025 “for its boundary-pushing exploration of artisanal craftsmanship and pioneering textile innovation”.

As well as the €50,000 prize, the label will present its collection on the runway at Copenhagen Fashion Week SS26 in August “with Zalando’s continued support through financial assistance for the show production, facilitating mentorship opportunities and tailored industry connections”.

The company said the award reflects its “commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry”.

The brand blends heritage textiles with traditional craft techniques drawn from across Africa. It was founded by Bubu Ogisi and offers “contemporary designs with a bold, fresh perspective”.

At an exhibition at Copenhagen Fashion Week AW25 this week, the award finalists introduced their brands, presented their visions and ethos through a showcase of their hero pieces and a panel talk, hosted by Zalando. 

We’re told the jury chose Iamisigo “for its dedication to blending ethical sourcing with a commitment to empowering local communities. The brand’s distinct voice, visionary and magical aesthetic challenge conventions, offering a new perspective on what it means to drive positive change in fashion; transcending gender norms, designing for spirits and energies”.

The jury also said that Bubu Ogisi “embodies the essence of a visionary in many ways, and that she is a rare creative talent working in this space today, with a brand whose output is both beautiful and miraculous”.

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Hoka-parent Deckers Outdoor’s forecast disappoints despite solid holiday quarter

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January 31, 2025

Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.

Ugg

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

© Thomson Reuters 2025 All rights reserved.



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Amazon ramps up ad spending on Elon Musk’s X, WSJ reports

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January 31, 2025

Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

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The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.

Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.

© Thomson Reuters 2025 All rights reserved.



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