BeautySpace, the discovery-driven beauty retail and wholesale platform powered by The PCA Companies, is set to open its first brick-and-mortar location in New York City’s Union Square on September 10.
BeautySpace to open first store in New York. – BeautySpace
Located at 872 Broadway, the store introduces the first retail concept dedicated exclusively to premium mini and travel-sized beauty products, designed to encourage exploration across categories and price points. The 765-square-foot store will feature skincare, haircare, makeup, bath and body, fragrance, beauty tools and accessories from more than 100 established and emerging brands.
The store will carry products from BeautySpace’s network of more than 200 brands, including 111Skin, Sisley Paris, Eighth Day, Oribe, Olaplex, Anastasia Beverly Hills, Babe Original, Touchland, AKT, Sidia and Malin+Goetz, alongside more than 20 fragrance brands.
“Opening our first brick-and-mortar store is an exciting milestone for BeautySpace and a natural next step for the business,” said Noah Rosenblatt, president of BeautySpace.
“Minis have evolved beyond simple travel solutions into powerful tools for discovery, trial and long-term brand loyalty. Little Luxuries brings that opportunity to life as a standalone destination, connecting in-store discovery with full-size redemption on MyBeautySpace.com to create a seamless journey across physical and digital channels.”
Designed by Keffer Studio, the store features a Neapolitan-inspired palette of soft pinks, creams and warm browns, with dedicated fragrance, skincare and haircare zones. Mirrored chrome islands showcase individual products, while hand-blown glass pendants from HB Lighting add a decorative element. Oversized magnifying glasses in the storefront windows provide a visual nod to the small-scale products inside.
The store will also incorporate a sustainability component through a partnership with TerraCycle. Customers will be able to bring empty minis and fragrance bottles to the store’s collection box, which will be shipped to TerraCycle for recycling once full.
The launch marks an expansion of BeautySpace’s business from a wholesale and discovery platform into a consumer-facing omnichannel retailer. The company has existing partnerships with retailers including Bloomingdale’s, Nordstrom, Dillard’s and Belk, while additional locations are already being considered for 2027 and beyond.
