This fall, Ba&sh is revisiting the aesthetics of the Swinging Sixties with a collection that draws on the energy of this mythical decade. Founders Barbara Boccara and Sharon Krief chose Abby Champion as their muse, described as “a woman of her time, committed, spontaneous, luminous.” The American model, a rising figure on the international fashion scene, embodies “unfiltered beauty” and “a form of freedom.”

The photographic campaign, entrusted to Bryan Liston, adopts an intimate, cinematic style. Shot in the Saint-Germain-des-Prés district, the shoot features Paris as a living backdrop, with visual references to sixties icons such as Marianne Faithfull and Anita Pallenberg.

Between structure and casualness

The Autumn-Winter 2025 collection plays on superimpositions and contrasting materials. Ba&sh relies on deep velvet, brown leather, mocha suede, and light chiffon. The wardrobe mixes structured tailoring and maximal layering, combining faux fur and soft denim. This approach aims to meet the needs of “women on the move,” according to the brand’s philosophy.

The collection features a range of accessories emblematic of a revamped sixties spirit. Western boots in beige suede with heels reveal decorative embroidery on the upper, while flat ballerinas in nude suede are adorned with ties to be tied around the ankle, evoking dance and grace. Flat brown leather sandals unfurl criss-cross straps in a casual bohemian style, complemented by a natural woven raffia tote bag with cognac leather handles that combines traditional craftsmanship with contemporary elegance. Each piece bears the engraved “Ba&sh” logo.

YouYou, the new it-bag

The centerpiece of the collection, the YouYou bag is a reinterpretation of the classic tote bag. Measuring 19×25.5×85 cm, it features a long drop and a wide handle adorned with a signature buckle. Designed for everyday use, it can be worn on the shoulder or across the body.

The YouYou is offered in three versions: suede for 475 euros, vintage leather certified by the Leather Working Group for 495 euros, and a multi-pocket version for 550 euros. Available colors are black, cognac, and mocha.

Ba&sh targets international markets

Founded in 2003 by Barbara Boccara and Sharon Krief, Ba&sh boasts a presence in over 70 countries via 320 boutiques. The brand, which was awarded B Corp certification in 2024, is banking on its “smart-fashion” positioning.

Since 2015, the company has been backed by the L Catterton fund and the Arnault group, joined in May 2022 by the French fund HLD. This shareholding structure supports the brand’s international expansion, notably in Europe, China, and North America.