Connect with us

Business

Barry’s ‘cofounder’ unwinds at his own gym—but even he admits balance is elusive: ‘Many days I have to wake up and choose who I’m going to disappoint’

Published

on



Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a top executive when you’re off the clock?

Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work.


Today, we meet Joey Gonzalez the executive chairman and “cofounder” of Barry’s.

“Although Barry’s was originally founded by Barry Jay, with help from John Mumford and Rachel Coxton, I am often referred to as a co-founder as I helped scale the business from 2 to 94 units across 16 countries over the past 21 years,” the 47-year-old tells Fortune.

And it all started when, at 26, Gonzalez attended his first Barry’s Bootcamp exercise class in West Hollywood. He recalls quickly falling in love with the brand and becoming “one of its greatest evangelists.”

So much so, that he swiftly quit his pursuit of breaking into the world of entertainment—having performed from the age of 13—to pivot into the fitness world, going from a Barry’s client to one of its instructors. 

But he wanted more. Gonzalez knew the business had potential to scale, and it took him five years to convince the investors to let him buy in: “I invested every dollar I had and dedicated every minute of my life to scaling the business across multiple markets in an effort to prove its portability,” he adds.

At the same time, Gonzalez worked his way up the ranks, from instructor, to manager, to director of operations, to COO. In 2015, 11 years after taking that first class, Gonzalez became Barry’s CEO. In that time, Gonzalez turned Barry’s into a global phenomenon with 94 studios from Wall Street all the way to Dublin and Madrid, with new studios coming to Switzerland, Kuwait, and Greece next.

Now, he’s recently transitioned to executive chairman. But he still does a Barry’s workout when he needs to unwind. And even then, Gonzalez says that striking a good work-life balance can be hit or miss: “Many days I feel like I just have to wake up and choose who I’m going to disappoint.”


The finances

Fortune: What’s been the best investment you’ve ever bought?

I started to invest in real estate at 22 years old. I was able to leverage that income-producing property at around 30 to invest my proportionate share in the first few Barry’s studios. Since then, I’ve made several real estate investments, almost all of which have been very successful.

And the worst?

I once invested in a restaurant concept of which I was very passionate. (A family-friendly Hollywood hotspot with Jessica Biel, called Au Fudge in 2016.) I believed in the brand and the partnership, but think we were a bit ahead of our time conceptually. 

If you have children, what does your childcare arrangements look like? And how much does it cost each month?

My kids are 8 and 9. We haven’t had a nanny for around 3 years. School is in from 8 a.m. until between 4 and 5 p.m. and one of us always manages to do pick up or drop off. I am surrounded by so many people who help: my partner, my mom, my best friend, and more.

What are your living arrangements like: Swanky apartment in the city or suburban sprawling?

I live in Miami on a west-facing house on the water. No matter how crazy a day may be, watching the sunset over the bay seems to bring the blood pressure down and make everything okay. This home is truly what I have dreamed of all my life.

What’s in your wallet?

I never carry cash. Only cards as I use a phone wallet.

What’s the cheapest purchase that’s had the biggest impact on your life?

My food scale, which has been a game changer nutrtionally and helps me get in all the grams of protein!

Do you invest in shares?

I have a diverse portfolio which is managed by a trusted advisor. But the most exciting opportunities for me are finding entrepreneurs and new brands that are looking for investors—most notably ones where I might be able to lend value.

Most often it’s someone I’m introduced to through my network. I put myself out there often, take a lot of meetings, say yes to as many networking engagements as possible, and proactively ask for introductions. One recent investment is YALA, an incredible Greek yoghurt ice cream concept that is the best ice cream I’ve ever had (and cleaner ingredients).

What personal finance advice would you give your 20-year-old self?

Take the big risks.

What’s the one subscription you can’t live without?

Eight Sleep changed my life. Although the cost of the system isn’t cheap (they run at around $2-4k), it’s hard to imagine where you could better spend that money if you have it. I broke it down one day and if you have the mattress for 5 years, it’s like spending $2.70/night for the best sleep of your life. Worth every penny. I’ve finally gotten to a place where I’m able to sleep for 7.5/8 hours, which improves every other part of my life.

The Necessities 

How do you get your daily coffee fix?

I am not a fancy coffee drinker as I’m perfectly happy with my Starbucks Pike Place which I drink both out and brew at home.

What about eating on the go?

I mostly make my own lunch and do meal prep each week. People joke that I eat the same thing every day, but I try and switch it up a bit. I’m honestly not a foodie, so being disciplined around what I eat and when isn’t very challenging.

Where do you buy groceries?

I usually order groceries for delivery either from Publix or Whole Foods. Nothing beats a trip to Costco! And yes, my list is almost always the same: eggs, egg whites, chicken breast, low fat ground turkey, fat free cheese, olive oil, blueberries, raspberries, blackberries, oatmeal, monkfruit, sweet potatoes, rice, soy sauce, broccoli, green beans, gluten free pasta, tomato sauce, pink himalayan salt, etc.

How often in a week do you dine out versus cook at home?

I probably eat out around 3-4 times/week if I’m not traveling. Based on how I eat, Mexican and Japanese are my favorite types of places to eat.

What’s a typical work outfit for you?

Obviously athletic wear. Lululemon or Vuori are amongst my favorites.

The Treats  

How do you unwind from the top job?

With a Barry’s class, of course. I actually love to work out 4 to 5 times a week in the mornings. It’s my favorite time of the day. As a family, we actually love going to the movies. I know it’s a dying art, but we are regulars and love the tradition.

What’s your take on work-life balance at the top?

Sometimes I feel like I’m striking a good balance, but many days I feel like I just have to wake up and choose who I’m going to disappoint.

How do you treat yourself when you get a promotion?

I’m more about experiences than things, and my 2 favorite things are travel and massage. A reward for me usually includes one of those two things! Alternatively, nothing screams celebration more than a fun night out with my best friends and family.

How many days annual leave do you take a year?

It’s varied, but anywhere from 2 to 4 weeks in recent years. We actually have more vacations now that we have kids, which parents have appropriately rebranded “trips.” Because a vacation with kids hits much differently. It’s actually harder than going to work in many ways so using the word vacation feels wrong. We have spring, summer, Thanksgiving and holiday breaks—so we end up traveling at least 4 times a year. We recently sold our beach house in Newport Beach, California as we weren’t able to use it as often as when we lived in LA. We like to explore different places now that we aren’t tied down anywhere. My Mom was born and raised in Southern Italy, which ends up being a place we return to often!

Take us on holiday with you, where did you go this year?

We bounced around quite a lot this summer. Starting in Miami, the British Virgin Islands, the Hamptons, Greece, Croatia, Switzerland, Spain and Italy. It was the best summer we’ve ever had together as a family.


Fortune wants to hear from leaders on what their “Good Life” looks like. Get in touch with orianna.royle@fortune.com.



Source link

Continue Reading

Business

The 2026 class of American Rhodes scholars includes 5 students at U.S. military academies

Published

on



Five students at U.S. military academies and three each from Yale University, Harvard University and the Massachusetts Institute of Technology are among the 32 American winners named Sunday as 2026 Rhodes scholars.

The group includes students focused on housing, health outcomes, sustainability and prison reentry programs. They include:

Alice L. Hall of Philadelphia, a varsity basketball player at MIT who also serves as student body president. Hall, who has collaborated with a women’s collective in Ghana on sustainability tools, plans to study engineering.

Sydney E. Barta of Arlington, Virginia, a Paralympian and member of the track team at Stanford University, who studies bioengineering and sings in the Stanford acapella group “Counterpoint.” Barta plans to study musculoskeletal sciences.

Anirvin Puttur of Gilbert, Arizona, a senior at the U.S. Air Force Academy who serves as an instructor pilot and flight commander. Puttur, who is studying aeronautical engineering and applied mathematics, also has a deep interest in linguistics and is proficient in four languages.

The students will attend the University of Oxford as part of the Rhodes scholar program, which awards more than 100 scholarships worldwide each year for students to pursue two to three years of graduate studies.

Named after British imperialist and benefactor Cecil John Rhodes, the scholarship was established at Oxford in 1903. The program has more than 8,000 alumni, many of whom have pursued careers in government, education, the arts and social justice.



Source link

Continue Reading

Business

Most advanced US aircraft carrier adds to the growing fleet of warships near Venezuela

Published

on



The nation’s most advanced aircraft carrier arrived in the Caribbean Sea on Sunday in a display of U.S. military power, raising questions about what the new influx of troops and weaponry could signal for the Trump administration’s intentions in South America as it conducts military strikes against vessels suspected of transporting drugs.

The arrival of the USS Gerald R. Ford and other warships, announced by the Navy in a statement, marks a major moment in what the administration insists is a counterdrug operation but has been seen as an escalating pressure tactic against Venezuelan President Nicolás Maduro.

The Ford rounds off the largest buildup of U.S. firepower in the region in generations. With its arrival, the “Operation Southern Spear” mission includes nearly a dozen Navy ships and about 12,000 sailors and Marines.

The carrier’s arrival came as the military announced its latest deadly strike on a small boat it claims was engaged in ferrying illegal drugs. The military’s Southern Command posted a video on X on Sunday showing the boat being blown up, an attack it said took place Saturday in international waters of the eastern Pacific Ocean and killed three men. A request for more information from the military was not immediately answered.

Since early September, such strikes by the U.S. in the Caribbean and eastern Pacific have now killed at least 83 people in 21 attacks.

The carrier strike group, which includes squadrons of fighter jets and guided-missile destroyers, transited the Anegada Passage near the British Virgin Islands on Sunday morning, the Navy said.

Rear Adm. Paul Lanzilotta, who commands the strike group, said it will bolster an already large force of American warships to “protect our nation’s security and prosperity against narco-terrorism in the Western Hemisphere.”

Adm. Alvin Holsey, the commander who oversees the Caribbean and Latin America, said in a statement that the American forces “stand ready to combat the transnational threats that seek to destabilize our region.”

Holsey, who will retire next month after just a year on the job, said the strike group’s deployment is “a critical step in reinforcing our resolve to protect the security of the Western Hemisphere and the safety of the American Homeland.”

In Trinidad and Tobago, which is only 7 miles from Venezuela at its closest point, government officials said troops have begun “training exercises” with the U.S. military that will run through much of the week.

Minister of Foreign Affairs Sean Sobers described the joint exercises as the second in less than a month and said they are aimed at tackling violent crime on the island nation, which has become a stopover point for drug shipments headed to Europe and North America. The prime minister has been a vocal supporter of the U.S. military strikes.

The exercises will include Marines from the 22nd Expeditionary Unit who have been stationed aboard the Navy ships that have been looming off Venezuela’s coast for months.

Venezuela’s government has described the training exercises as an act of aggression. It had no immediate comment Sunday on the arrival of the aircraft carrier.

Meanwhile, Army Secretary Dan Driscoll said Sunday that U.S. troops have been training in Panama, underscoring the administration’s increasing focus on Latin America.

“We’re reactivating our jungle school in Panama. We would be ready to act on whatever” Trump and Defense Secretary Pete Hegseth needed, he told CBS’ “Face the Nation.”

The administration has insisted that the buildup of American forces in the region is focused on stopping the flow of drugs into the U.S., but it has released no evidence to support its assertions that those killed in the boats were “narcoterrorists.” Trump has indicated military action would expand beyond strikes by sea, saying the U.S. would “stop the drugs coming in by land.”

The U.S. has long used aircraft carriers to pressure and deter aggression by other nations because their warplanes can strike targets deep inside another country. Some experts say the Ford is ill-suited to fighting cartels, but it could be an effective instrument of intimidation for Maduro in a push to get him to step down.

Secretary of State Marco Rubio says the United States does not recognize Maduro, who was widely accused of stealing last year’s election, as Venezuela’s legitimate leader. Rubio has called Venezuela’s government a “transshipment organization” that openly cooperates with those trafficking drugs.

Maduro, who faces charges of narcoterrorism in the U.S., has said the U.S. government is “fabricating” a war against him. On his Facebook page, Maduro wrote on Sunday that the “Venezuelan people are ready to defend their homeland against any criminal aggression.”

Venezuela’s government recently touted a “massive” mobilization of troops and civilians to defend against possible U.S. attacks. Maduro and other officials in Venezuela’s socialist party also have been attending rallies this weekend to back the creation of neighborhood committees that will be in charge of increasing membership in Venezuela’s socialist party, and promoting the party’s policies.

Trump has justified the attacks on drug boats by saying the U.S. is in “armed conflict” with drug cartels while claiming the boats are operated by foreign terrorist organizations.

He has faced pushback from leaders in the region, the U.N. human rights chief and U.S. lawmakers, including Republicans, who have pressed for more information on who is being targeted and the legal justification for the boat strikes.

Senate Republicans, however, recently voted to reject legislation that would have put a check on Trump’s ability to launch an attack against Venezuela without congressional authorization.

Experts disagree on whether or not American warplanes may be used to strike land targets inside Venezuela. Either way, the 100,000-ton warship is sending a message.

“This is the anchor of what it means to have U.S. military power once again in Latin America,” said Elizabeth Dickinson, the International Crisis Group’s senior analyst for the Andes region. “And it has raised a lot of anxieties in Venezuela but also throughout the region. I think everyone is watching this with sort of bated breath to see just how willing the U.S. is to really use military force.”



Source link

Continue Reading

Business

More groceries may benefit from tariff relief as the 2026 midterm elections get closer, analyst says

Published

on



The tariffs that President Donald Trump rolled back this past week will barely move the needle on consumer inflation, but his retreat potentially signals a major shift, according to a Wall Street analyst.

On Friday, Trump said he will scrap tariffs on beef, coffee, tropical fruits and a range of other commodities, even after insisting that his duties haven’t raised prices. That followed off-year elections that delivered stunning defeats to Republicans as voters protested the high cost of living.

Given that imported food makes up just 10% of what U.S. households consume, the tariff rollback’s impact on inflation is a “practically a rounding error,” wrote Bernard Yaros, lead U.S. economist at Oxford Economics, in a note on Friday. But they will have outsized effects beyond the economic data.

“Food prices also weigh heavily on consumers’ inflation psychology, not to mention their sentiment,” he explained. “Of all major food categories, consumer sentiment is historically most sensitive to the price of meats, poultry, and eggs, followed by cereals.”

Indeed, sticker shock at the grocery store has fueled demands for more affordability, which was a central issue in the recent elections.

Despite consumer inflation cooling sharply from 9% in 2022, prices are still ticking up, and tariffs have kept the annual rate sticky—even edging higher since Trump launched his trade war. Voters are now rewarding politicians who promise to freeze certain costs.

With both parties already looking ahead to the 2026 midterm elections, Yaros sees Trump providing more tariff relief if his latest move is any indication.

“What matters more for the outlook, though, is the signal that this move sends about the directional shift of
future tariff adjustments,” he said. “As we near the election, the administration may broaden these tariff exemptions to a wider swathe of food products.”

Yaros pointed to other signs of easing tariff pressure, such as Trump’s recent trade deal with Switzerland that will slash the rate to 15% from 39%. Additional agreements with Brazil and India may follow, lowering tariffs on those countries as well.

But according to a working paper from San Francisco Fed researchers, Trump may actually want to maintain his tariffs if his goal is to fight inflation.

The study examined 150 years of tariffs and concluded that they depress economic activity and employment, resulting in lower inflation.

“The inflation response goes against the predictions of standard models, whereby CPI inflation should go up in response to higher tariffs,” researchers Régis Barnichon and Aayush Singh wrote. “Instead, tariff shocks appear to act as aggregate demand shocks—moving inflation and unemployment in the same directions.”



Source link

Continue Reading

Trending

Copyright © Miami Select.