It’s a new British-designed modular retail display system that enables retailers to refresh stores without replacing entire fixture schemes, helping cut the cost, disruption and waste associated with repeated refits. And Barbour’s become the first brand to use it.
Ripple
The ReFrame system, designed — developed and manufactured by Ripple — has made its commercial debut at Blenheim Palace, where it has been used to create a dedicated Barbour retail destination within the visitor attraction’s existing store.
By retaining the core framework and replacing only the merchandising elements, the premium system “helps reduce repeated refits, wasted fixtures, installation time, long-term costs and disruption to trading, while supporting faster, more consistent rollouts across single stores and national retail estates,” says Ripple.
The Blenheim Palace installation comprises a three-bay wall display, gondola units and display tables, creating a flexible retail space that can be reconfigured easily as product ranges and seasonal collections change.
Incorporating four core elements – the framework, finishes, modules and accessories – the system can be configured using shelving, display tables, counters, clothing rails, hooks, light boxes, illuminated screens, back panels and a wide range of interchangeable accessories.
It’s available in a wide choice of finishes, colours and surface materials, with standard modular components complemented by bespoke branding, layouts and accessories.
Ripple MD David Wolfenden said: “Retailers are refreshing stores more frequently than ever before, but many are still replacing perfectly good fixtures every time layouts change. We developed ReFrame to offer a more flexible alternative.
“By retaining the core framework and changing only the merchandising elements, retailers can adapt stores quickly, reduce waste, minimise disruption and protect their investment for the long term.”
