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Balenciaga relaunches fragrance line with ten perfumes and boutique

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September 10, 2025

Balenciaga returns to the world of perfume, and does so in a big way, in the elegant spirit of its founder. The luxury house, owned by Kering, launches its first collection of ten fragrances, resurrecting Balenciaga’s historic perfume, Le Dix, which is now subtly reinterpreted after intense research. It is also opening its first perfumery. This project should be the first step towards an extension into beauty.

The ten fragrance collection – Balenciaga

The launch comes at an ideal time for the house to consolidate its very upmarket image by highlighting its links with its rich heritage, as it prepares to unveil on October 4 at Paris Fashion Week, the first collection of its new artistic director Pierpaolo Piccioli, who has succeeded Demna, who has left for Gucci.

Cristóbal Balenciaga, who had settled in Paris in 1937, created his first fragrance in 1947. It was called “Le Dix” and, as usual, he took meticulous care over every detail. A perfume that has since been forgotten. Aware of the aura of this mythical fragrance, the brand decided to take Le Dix as the starting point for its olfactory project, and launched a search for traces of the perfume.

“This rebirth of a lost icon began with a fifteen-year search by the house’s archivists, which culminated in the rediscovery of a bottle” containing the precious effluent, Balenciaga recounted in a press release.

From there, the original Dix formula, its bottle and packaging were scrutinized in depth to restore them as faithfully as possible, while at the same time modernizing them. The refillable bottles are reproduced identically, with a globular glass stopper and hand-tied ribbon, as is the sober black label, while the box containing them is deliberately aged, as if patinated by age. For its part, the fragrance has been revitalized by blending a precious iris absolute with innovative isolated iris aldehydes. It is further enhanced by violet leaf absolute and incense essential oils.

Alongside the Dix, nine other individualized, intensely colored juices have been created, “each expressing a bold clash between the mastery of French perfumery and the audacity of innovation”, restoring “Balenciaga couture in a bottle.”

Their names are linked to the spirit of the house and the story of its founder. Examples include “Getaria”, inspired by the Spanish coastline, named after Cristóbal Balenciaga’s birthplace, “Cristóbal” with its scent “enigmatic and discreet, yet radiating gravity”, and “No Comment”, in reference to the legendary silence imposed by the couturier around his creations.

A copy of the original Le Dix perfume
A copy of the original Le Dix perfume – Balenciaga

In the past, a licensing agreement to develop a line of perfumes had been signed in 2008 between Balenciaga and the American Coty group. But this expired without being renewed. The project was therefore developed by the Kering Beauté division, set up by the Group in 2023, in conjunction with Balenciaga teams.

The collection goes on sale this September 10. Prices vary according to format. The 100 ml eau de parfum is priced at 260 euros, while the travel spray is 55 euros, for example. For this important launch, a dedicated boutique was inaugurated at 10 avenue George V. This is the address where Cristóbal Balenciaga set up his fashion house when he first arrived in France, and where the brand moved back two years ago. It was at this address that the famous perfume Le Dix was named.

The line will also be distributed in a selection of Balenciaga boutiques in Europe and North America, as well as on the brand’s e-commerce site, before being launched progressively in the Middle East, Asia and worldwide, according to the label.

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India’s Aadyam Handwoven names Sobhita Dhulipala as brand ambassador

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December 12, 2025

Aditya Birla Group’s corporate social enterprise Aadyam Handwoven has named Sobhita Dhulipala as its new brand ambassador, who will contribute to the brand’s ‘Culture Beyond Textiles’ vision of preserving India’s weaving legacies.

Sobhita Dhulipala wearing a saree by Aadyam Handwoven – Aadyam Handwoven

 
“Aadyam has always stood for the people behind the loom, the cultures that shape our craft, and the traditions that continue to evolve. Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity that is in tandem with our narrative,” said Aadyam Handwoven’s business lead Manish Saksena in a press release. “Her connect to handlooms is personal and intuitive, and her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”
 
Aadyam Handwoven retails fashion and homeware goods designed to highlight Indian textile heritage and translate it for modern shoppers. The label aims to harness Dhulipala’s pan-India popularity to raise awareness about the brand and its textile ecosystem.

“I’ve always believed that craft carries emotion,” said Sobhita Dhulipala. “When something is made by hand, it holds the imprint of the person who created it. Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”

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“Mango continues to chart a steady course towards new horizons,” says Toni Ruiz on the anniversary of Isak Andic’s passing

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December 12, 2025

One year on from his passing, Catalan fashion company Mango is commemorating the legacy of Isak Andic. In memory of its founder, who lost his life on December 14, 2024 in a tragic mountaineering accident in Barcelona, Mango has undertaken a series of commemorative initiatives across its stores and corporate channels to highlight the business, human, and philanthropic legacy of the entrepreneur, born in Istanbul in 1953.

Exterior of the Catalan brand’s store on Paseo de Gracia in Barcelona, adorned with a special tribute to Isak Andic. – Mango

In this context, some of the company’s most emblematic stores have dressed their windows with a portrait of Andic and messages inside that evoke his legacy. Specifically, the tributes have reached its stores from Paseo de Gracia in Barcelona to Serrano in Madrid, as well as international locations such as Oxford Street in London, Fifth Avenue in New York, and the Galleria Vittorio Emanuele in Milan. In parallel, Mango added a black ribbon to its e-commerce platform and shared a commemorative video on its internal channels and social media.

The audiovisual tribute, produced by company employees drawing on hours of archival footage and interviews, captures the founder’s lessons and reflections in his own voice. “Isak was a visionary who transformed a personal dream into a global brand. His legacy remains a constant source of inspiration for all of us,” the company shared on its LinkedIn profile alongside the video, adding that “his spirit lives on in every step we take towards the future, as we continue to work to fulfil his vision and ensure that Mango is a project he would be proud of.”

For his part, the group’s CEO and executive chairman, Toni Ruiz, shared a personal letter addressed to Andic, both internally and on his LinkedIn profile, in which he reaffirmed that the values that defined the founder will guide the brand’s next steps. In it, he remembers Andic as “a brilliant entrepreneur and an exceptional person,” stressing that “there has not been a single day on which we have not remembered him.” “Mango continues to sail steadily towards new horizons,” he said.

Ruiz recalled the conversations and ideas left unfinished and highlighted the trust that the founder placed in the team, noting that “Mango is made up of excellent professionals and even better people.” The executive also reviewed the milestones of the past year, from double-digit growth to international expansion and momentum across all product lines, as well as progress at Mango Campus and the company’s focus on innovation and artificial intelligence- areas that Andic always emphasised. “What could have been a difficult year, we have together turned into a historic one,” he stressed. The letter concludes with a message of gratitude on behalf of the 17,000 people who make up the company and with the phrase the founder often repeated: “the sky is the limit.”

A year of continued growth

Following the path of growth championed by Isak Andic and reaffirmed by Toni Ruiz in his letter, Mango has closed a particularly strong year, marked by strategic advances and sustained expansion. Among other milestones achieved in the last 12 months, the company has reached its 60th store in the US with a new opening in Chicago and has accelerated the development of its Home category with its first dedicated store in Barcelona, followed by new openings in the same city, Madrid and Zaragoza. At the same time, it has strengthened its organisation with strategic additions such as Helena Helmersson, former CEO of H&M, as an independent director; Eva Gallego as head of the womenswear category; and Marlies Hersbach as the new director of online and customer, following the departure of long-time executive Elena Carasso. All these actions resulted in an outstanding financial performance, with growth of 12% in the first half of the current financial year, reaching a turnover of 1,728 million euros.

In parallel, during the last year there have also been significant changes in the structure of the family holding company that owns Mango. Following the death of Isak Andic, his three children reorganised the family’s companies under Punta Na Holding, the entity that brings together the family investment vehicles and controls the vast majority of the fashion company’s capital. In this context, the eldest son, Jonathan Andic, stepped down in June from his position as global director of Mango Man, a role he had held for 17 years, to focus fully on managing the family’s investment companies, which include business and property investments, sharing corporate governance responsibilities with his sisters Sarah and Judith.

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WYSE London to open Edinburgh pop-up until next May

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December 12, 2025

Expanding women’s fashion retailer Wyse London is set to open a pop-up store in Edinburgh, Scotland, on Saturday (13 December).

Wyse London

The 550 sq ft space on Frederick Street isn’t just for Christmas as it’s opening until next May, housing the brand’s latest styles from its Autumn/Winter collection, including bestsellers the Liana Chunky Funnel Neck Jumper, Philippa Pea Coat and festive dresses and tops.

 The pop-up marks the latest in a series of new store openings, “following the successful introduction to the North of England” in York in September. That became its fourth permanent UK store, joining the brand’s two in London – Chelsea and Marylebone – as well as Southwold, Suffolk.

More stores, both pop-up and permanent, are planned over 2026 both nationally and internationally, the retailer said.

Founder Marielle Wyse added: “Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop-up feels like the natural next step. 

“The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome. With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers.”

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