Baffin announced on Wednesday the promotion of company veteran Jessica Liut to the role of vice president, marketing.
Baffin
Joining Baffin in 2020, Liut most recently served as director of marketing. During her tenure, she helped launch several global campaigns, high-impact partnerships, and initiatives, and was instrumental in the launch of international shipping and managing the evolution of Baffin’s online business, according to the Stoney Creek-based company.
In her new role, the executive will continue to lead the Canadian outdoor wear brand’s marketing and e-commerce departments, while also overseeing customer experience. Additionally, she will continue to lead both the people and culture and corporate citizenship employee action groups.
“I am thrilled to name Jessica as vice president of marketing,” said Mark Hubner, senior vice-president at Baffin.
“Jessica has proven herself a dynamic leader, whose ability to balance creative vision with commercial strategy has elevated Baffin’s standing across every channel. She is also a champion of culture and citizenship within our organization — a people-first leader whose adaptability and authenticity inspire those around her.”
In 2018, Baffin was acquired by luxury outerwear maker Canada Goose for C$32.5 million.
