US-based materials science company Avery Dennison, which supplies the English Football Premier League with official kit names, numbers, and sleeve badges, has announced the launch of a retro font from the league’s 2007-2017 era for next season.
This introduction marks the first time that an official retro font has been made available for football clubs and retailers, “responding to high demand from clubs and fans for authentic retro shirts”.
The 2007-2017 font, worn by some of the most legendary players in Premier League history, “remains one of the most recognisable designs in global football”, it said.
“Until now, no official version of this font had been available for purchase, leading to unofficial imitations in the market. As the Premier League’s provider of names and numbers since 2019, Avery Dennison is bringing back the iconic typography, made to the exact specifications used during its original run to ensure accuracy and authenticity in every detail”, it added.
Distinct from today’s Premier League font, the retro designs feature “a bold, angular style with sharp edges and a slightly condensed shape, making it instantly recognisable. Its strong, clean lines ensured high visibility on the pitch while maintaining a classic aesthetic that remains beloved by fans”.
Steve Mason, vice-president and general manager of Aftermarket & Embelex, Avery Dennison, said: “Football nostalgia is stronger than ever. Fans want to connect with their favorite team and era in a way that feels genuine. For years, we’ve seen unofficial versions of these fonts in circulation, but now clubs, retailers, and fans can access the real thing, produced to the same high standards as today’s Premier League embellishments.
“This launch is more than just a nod to history, it’s about celebrating the legacy of the Premier League and giving fans a tangible way to relive iconic moments. With retro jerseys growing in popularity, the demand for authentic detailing has never been higher. Avery Dennison is ensuring that every number and letter on these kits reflects the quality and craftsmanship seen on the pitch during this golden era of football.”
