Authentic Brands Groups has announced a new multi-brand expansion of its current partnership with Blue Sage Accessories (BSA) to produce wetsuits for Roxy, Quiksilver and Volcom in the U.S.
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As part of the expanded deal, BSA will also produce additional cold weather and fashion accessories for Quiksilver, RVCA and Billabong in the U.S.
The Roxy, Quiksilver and Volcom wetsuits for men, women and kids and the new accessory categories for Quiksilver, RVCA and Billabong will be available both direct-to-consumer and at specialty retailers, from December.
“Wetsuits sit at the heart of Roxy, Quiksilver and Volcom’s legacy—iconic brands shaped by cold dawn surf checks, breakthrough athlete moments and decades of pushing performance boundaries,” said David Brooks, EVP, action and outdoor sports, lifestyle at Authentic.
“As one of the most technically demanding categories in board sports, wetsuits frequently define how athletes experience the ocean and how these brands show up in the water. Expanding this category with BSA underscores our continued trust in their ability to deliver high-quality, innovative products that resonate with our consumers globally.”
Earlier this month, Authentic named Pattern Group as its global e-commerce marketplace accelerator and premier TikTok Shop partner.
