Aurélien, the “quiet” luxury brand, has launched a signature footwear collection at high-end department store Harrods in London. It said the launch “marks an important milestone in Aurélien’s international retail expansion, bringing its refined Mediterranean aesthetic to one of the world’s most prestigious department stores”.
Aurélien at Harrods
New to Harrods is the women’s footwear collection that “showcases elegant silhouettes, sophisticated neutral palettes, and the same commitment to exceptional Italian craftsmanship and materials that define the brand”.
This includes its Softey Yacht Loafers, Voyager Loafers, and new Cashwool Active Knit sneakers for men.
The expansion to its existing presence in Harrods comes after the Dutch fashion brand also opened a pop-up space at the neighbouring flagship Harvey Nichols in Knightsbridge in May. It continues in the space until September with its now dual Kighstbrige bases able to fully take advantage both of local shoppers and the huge number of tourists who visit this area of London in the summer.
Another pop-up is scheduled to launch at Selfridges in the West End, it also said, neatly covering off London’s two key luxury shopping neighbourhoods.
The brand offers a full line-up of women’s and men’s clothing, shoes and accessories, with footwear. All garments and footwear are made in Italy and across Europe, “combining artisanal tradition with modern functionality”.
