On the occasion of Pitti Uomo 109, at the Sala della Scherma at the Fortezza da Basso, the international menswear and womenswear brand Keeling, designed in Tuscany and aesthetically inspired by the world of the seas and oceans, with a strong focus on the environment, launched its first seasonless collection and organised a panel discussion entitled: “Keeling – Wear the Nature. Responsibility As a Raw Material, Style and Colour As a Language,” conceived as a forum for discussion and reflection on responsibility, sustainability and the socio-cultural value of fashion products, regarded as true raw materials of the contemporary creative process.

“From the outset, Keeling has pursued a concrete path towards sustainability, adopting solutions such as low-impact dyes, water recycling and purification systems, as well as ‘Clean Color’ dyeing processes that drastically reduce the water and energy consumption of one of the most critical phases of production. According to industry studies, a significant percentage of industrial water pollution is attributable precisely to the chemical treatments and dyes used in textile processing. Keeling’s patented technology can be applied either to piece-dyed fabric or to finished garments (garment-dyed),” noted Andrea Galluzzo, CEO of Keeling.

“In both cases, the process guarantees deep colour, a unique finish and a drastically reduced environmental impact. Conscious choices by companies and the evolution of production processes, particularly at the dyeing stage, are fundamental steps in reducing the sector’s environmental impact and building a more responsible future for the fashion industry.”

“Keeling is a brand born of nature and it remains deeply faithful to it in every aspect: from the choice of materials, to colours, to designs inspired by landscapes, natural harmonies and functions,” continued the brand’s Florentine CEO. “A hallmark of this commitment is the focus on water, a primary and fragile resource, safeguarded precisely through our unique and highly efficient dyeing system. In this way, Keeling not only draws inspiration from nature, but takes concrete responsibility to protect it, transforming sustainability into a real, measurable value consistent with its identity.”

In parallel, Keeling has intensified its focus on raw material traceability and supply chain transparency. The brand has chosen to go against the grain, using mostly natural fibres, such as cotton and linen, which do not release microplastics during washing, and employing selected technical nylon, always with high percentages of recycled yarn, thus reducing the introduction of new plastic into the production cycle and synthetic microfibres into the marine ecosystem.

Meanwhile, the B-Corp, founded in 2020 by pooling capital and human resources from the United Arab Emirates, the United States, China and Italy (the design office and logistics are located in Campi Bisenzio), has created its first non-season collection, that is, not based on seasons.

“We decided to introduce it because the market asked for it, so we can frequently restock certain products and materials. Since we do our own garment dyeing, we will have, for part of the collection, a permanent, open stock, which we called ‘365’, like the days of the year,” the CEO explained to FashionNetwork.com.

Meanwhile, Keeling’s customer base in 18 countries has increased to 300, mainly thanks to the addition of the women’s collection, which debuts in stores for Spring/Summer 2026.

“It received an immediate positive response,” said Galluzzo. “Plus, we were often told that we weren’t very wintry, so I wanted to act on that, and thus the Autumn/Winter 2026/27 collection becomes more substantial, with a greater number of garments, tripled padding, and the addition of various materials.”

Thanks to distribution expansion and the inclusion of the women’s apparel collection, Keeling’s turnover rose significantly in 2025, by as much as 60 per cent. Its leading market is the United States.

“Why? The truth is this: we bring an Italian sensibility to the brand, but we are an international company, with an aesthetic, a fit, a kind of comfort, even a ‘lower’ shoulder point, which are elements more appreciated in the Anglo-Saxon world,” the CEO replied. “Even our colours, mainly as a result of the characteristics of the exclusive Clean Color Tech dyeing process (which ensures an 84 per cent saving in electricity consumption and 93 per cent in water when dyeing linen and cotton garments, ed.), are ‘dusty’; a style less appreciated in Italy or France, for example.”

Also new is Keeling’s entry into Greece, with 30 clients.

The brand, whose name is inspired by the Keeling Islands, an archipelago of 27 unspoiled islands (plus 2 atolls) in the Indian Ocean, halfway between Australia and Sri Lanka, also called Cocos, features in its logo two of the stars of the Southern Cross constellation (the 5- and 7-pointed ones), which appears on the flags of Australia, New Zealand and the Cocos.