ASOS announced some important boardroom changes on Thursday with the appointment of Natasja Laheij as chair with effect from its FY25 year-end results and the appointment of William Barker as deputy chair, effective immediately.
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The deputy chair post is a new one and is “designed to support the chair and the management committee on strategy, culture and operational initiatives as required”.
It comes as chair Jørgen Lindemann, who joined the ASOS board in November 2021 and has served as chair since August 2022, has decided to step down. Lindemann is also CEO of Viaplay Group and will leave “following an orderly handover period” at the end of his current term.
Laheij joined the ASOS board in April 2023 as an independent non-executive director and was appointed as senior independent director in February 2024.
The company said shehas 30 years of experience in international commercial and financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through roles including CFO of Amazon Fashion Europe.
Barker joined the board in September 2023 as a non-exec. He’s founder and CEO of Camelot Capital Partners, a California-based investment company, and “has experience founding, building, and turning around digitally-enabled businesses”. He focuses on “building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation”. He continues to waive his board fees in full for this appointment.
CEO José Antonio Ramos Calamonte said: “I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board. I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.”
