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ASOS adds ICECREAM, Oh Polly to webstore line-up

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5 days ago

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As ASOS continues its recovery drive, the fashion e-tail giant has added several new labels to its line-up, including ICECREAM from Pharrell Williams.

ICECREAM

The addition expands the ASOS streetwear brand offering and is available globally on the webstore. It launches with 24 options across tees, denim and outerwear. This includes products from the brand’s SS25 campaign from leopard print to neon graphic prints driven by the running dog logo.

The label was founded by Williams and Japanese fashion designer Nigo and is an extension of Billionaire Boys Club, which the duo launched in 2003. It comes with 90s skate aesthetics and takes inspiration from Williams’ musical background, with a retro edge, vibrant colours and playful prints being key to the look. 

Shazmeen Malik, brands director at ASOS, said the label has “cult status amongst streetwear fans, but it also confirms how strong our presence is in this category”.

The launch follows the onboarding of CAT WWR London on ASOS last week with 25 options including new season denim, chore jackets, and jorts. 

Oh Polly

Also new to the site are Oh Polly and athleisure sister brand Bo+Tee. Oh Polly has launched a curated line-up of pieces including premium occasion dresses and going-out tops, while Bo+Tee delivers multiway sports bras and squat-proof leggings.

Ten-year-old Oh Polly has graduated from a label launched on eBay by Claire Henderson and Mike Branney to a major UK fashion name with a focus on trend-driven styles.

Bo+Tee launched five years after its elder sister as a one-stop shop for women’s activewear and athleisure. And ASOS is clearly impressed by the fact that between them they have a following of 7.5 million on Instagram alone.  

Malik talked of their “impressive social media presence and dedicated following”, which means “many of our customers are already familiar with these brands”.

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Seen expands into all Ulta Beauty stores nationwide

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6 hours ago

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April 20, 2025

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Hair and skin brand Seen has announced its retail expansion with Ulta Beauty. 

Seen expands into all Ulta Beauty stores nationwide. – Seen

Following a successful debut in 2023 through Ulta Beauty’s Sparked platform for emerging brands, Seen will expand into over 1,400 Ulta Beauty stores nationwide as of this month.

“We are truly grateful for the partnership with Ulta Beauty and thrilled to expand Seen’s presence into all stores nationwide,” said Iris Rubin MD, Harvard-trained dermatologist and co-founder of Seen. 

“Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types, including sensitive, acne-prone, and eczema-prone skin. With Ulta Beauty’s nationwide reach, we are excited to offer Seen to even more consumers who are looking for haircare solutions that deliver proven results for their hair, skin, and scalp.”

Seen has established itself as a leader in the “skinification” of haircare, bringing advanced dermatological science to a category traditionally focused on aesthetics alone. The brand’s patented, award-winning formulas are clean, vegan, cruelty-free, and clinically proven to support both hair and skin health. 

“We are thrilled to expand on our existing partnership with Seen, offering the brand exclusively in all stores nationwide,” added Penny Coy, senior vice president of merchandising, Ulta Beauty. 

“Our engaged hair care and skin care loving guests are more informed than ever before, actively seeking Seen’s products because they not only deliver results but also address their specific hair and skin concerns with dermatologist-developed solutions. We are so proud of the brand’s growth over the years, from launching in select doors through Sparked, to being an exemplary Conscious Beauty brand, certified across all five pillars including vegan, clean ingredients, cruelty-free, sustainable packaging and give back, and now launching in all stores nationwide. We are looking forward to having new and existing guests discover and incorporate the brand’s efficacious formulas in their beauty routine’s this year and beyond.”

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DHL to suspend global shipments of over $800 to US consumers

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6 hours ago

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April 20, 2025

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By

Reuters

Published



April 21, 2025

DHL Express, a division of Germany’s Deutsche Post, said it would suspend global business-to-consumer shipments worth over $800 to individuals in the United States from April 21, as U.S. customs regulatory changes have lengthened clearance.

Reuters

The notice on the company website was not dated, but its metadata showed it was compiled on Saturday.

DHL blamed the halt on new U.S. customs rules which require formal entry processing on all shipments worth over $800. The minimum had been $2,500 until a change on April 5.

DHL said business-to-business shipments would not be suspended but could face delays. Shipments under $800 to either businesses or consumers were not affected by the changes.

The move is a temporary measure, the company said in its statement.

DHL said last week in response to Reuters questions that it would continue to process shipments from Hong Kong to the United States “in accordance with the applicable customs rules and regulations” and would “work with our customers to help them understand and adapt to the changes that are planned for May 2.”

That came after Hongkong Post said last week it had suspended mail services for goods sent by sea to the United States, accusing the U.S. of “bullying” after Washington cancelled tariff-free trade provisions for packages from China and Hong Kong.

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Celine launches the ‘Été Celine’ collection

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7 hours ago

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April 20, 2025

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Celine has launched the ‘Été Celine’ collection, an elevated summer offering designed to move seamlessly from city to coastlines. 

Celine launches the Été Celine collection. – Celine

Inspired by the elegance of the French Riviera and Saint-Tropez, the collection reinterprets timeless summer dressing through the lens of modern minimalism, featuring ready-to-wear pieces and raffia bags that showcase refined craftsmanship and texture.

Été Celine also debuts a new Celine Lifestyle Collection, an extension of the maison’s aesthetic into the realm of interiors and leisure. The lifestyle line features decorative objects, furniture for indoor and outdoor use, and a curated selection of beach accessories. 

Adding a final sensorial layer to the collection is the latest addition to Celine Haute Parfumerie. Dubbed un ‘Été Français’, the fragrance captures the spirit of a French summer with a powdery, ambered trail that mirrors the sunlit sensuality of the season. It features notes of bergamot, petit-grain, neroli, gorse and vanilla accords.

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