Asics has continued to perform extremely well in Q2 2025, recording a 26.6% revenue growth. The Japanese sportswear brand’s EMEA results were driven by the wholesale channel (up 36.8%), chiefly in the North-West and North-East regions (up respectively 58.4% and 36.6%), by the Iberian peninsula and Italy (up 28.8%).
Asics Emea
In the quarter, Asics posted significant growth across all sales channels in EMEA compared to Q2 2024.
Growth was profitable for all product categories, including performance running and apparel. The most significant results were generated by the sports style and core performance sports categories, whose revenue increased by 52.9% and 40.6% respectively.
In Q2, Asics also recorded strong annual market share growth in EMEA in the tennis, indoor sports and padel categories.
“We have observed positive momentum in every category and channel, driven by our products’ excellence, our brand’s solidity, and the strong motivation shown by Asics staff in the whole EMEA region,” said Carsten Unbehaun, CEO of Asics EMEA.
