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As Big Tech builds AI data centers at record pace, carbon emissions are set to skyrocket

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Welcome to Eye on AI! In this edition...Ilya Sutskever says he is now CEO of Safe Superintelligence…Chinese AI companies erode U.S. dominance…Meta’s AI talent bidding war heats up…Microsoft’s sales overhaul goes all-in on AI.

As an early-summer heat wave blanketed my home state of New Jersey last week, it felt like perfect timing to stumble across a sobering new prediction from Accenture: AI data centers’ carbon emissions are on track to surge 11-fold by 2030.

The report estimates that over the next five years, AI data centers could consume 612 terawatt-hours of electricity—roughly equivalent to Canada’s total annual power consumption—driving a 3.4% increase in global carbon emissions.

And the strain doesn’t stop at the power grid. At a time when freshwater resources are already under severe pressure, AI data centers are also projected to consume more than 3 billion cubic meters of water per year—a volume that surpasses the annual freshwater withdrawals of entire countries like Norway or Sweden.

Unsurprisingly, the report—Powering Sustainable AI—offers recommendations for how to rein in the problem and prevent those numbers from becoming reality. But with near-daily headlines about Big Tech’s massive AI data center buildouts across the U.S. and worldwide, I can’t help but feel cynical. The urgent framing of an AI race against China doesn’t seem to leave much room—or time—for serious thinking about sustainability.

Just yesterday, for example, OpenAI agreed to rent a massive amount of computing power from Oracle data centers as part of its Stargate initiative, which intends to invest $500 billion over the next four years building new AI infrastructure for OpenAI in the United States. The additional capacity from Oracle totals about 4.5 gigawatts of data center power in the U.S., according to Bloomberg reporting. A gigawatt is akin to the capacity from one nuclear reactor and can provide electricity to roughly 750,000 houses. 

And this week, Meta was reported to be seeking to raise $29 billion from private capital firms to build AI data centers in the U.S., while already building a $10 billion AI data center in Northeast Louisiana. As part of that deal, the local utility, Entergy, will supply three new power plants. 

Meta CEO Mark Zuckerberg has made his intentions clear: The U.S. must rapidly expand AI data center construction or risk falling behind China in the race for AI dominance. Speaking on the Dwarkesh Podcast in May, he warned that America’s edge in artificial intelligence could erode unless it keeps pace with China’s aggressive build-out of data center capacity and factory-scale hardware.

“The U.S. really needs to focus on streamlining the ability to build data centers and produce energy,” Zuckerberg said. “Otherwise, we’ll be at a significant disadvantage.”

The U.S. government seems to be aligned with that sense of urgency. David Sacks, now serving as the White House AI and Crypto Czar, has also underscored that energy and data center expansion are central to America’s AI strategy—leaving little room for sustainability concerns.

On his All In podcast in February, Sacks argued that Washington’s “go-slow” approach to AI could strangle the industry. He emphasized that the U.S. needs to clear the way for infrastructure and energy development—including AI data centers—to keep pace with China.

In late May, he went further, saying that streamlining permitting and expanding power generation are essential for AI’s future—something he claimed has been “effectively impossible under the Biden administration.” His message: the U.S. needs to race to build faster.

Accenture, meanwhile, is urging its clients to responsibly grow and engineer its AI data centers in a bid to balance growth with environmental responsibility. It is offering a new metric, that it calls the Sustainable AI Quotient (SAIQ), to measure the true costs of AI in terms of money invested, megawatt-hours of energy consumed, tons of CO₂ emitted and cubic meters of water used. The firm’s report says the metric will help organizations answer a basic question: “What are we actually getting from the resources we’re investing in AI?” and allow that enterprise to measure its performance across time.

I spoke to Matthew Robinson, managing director of Accenture Research and co-author of the report, who emphasized that he hoped Accenture’s sobering predictions would be proven wrong. “They kind of take your breath away,” he said, explaining that Accenture modeled future energy consumption from the expected number of installed AI chips adjusted for utilization and the additional energy requirements of data centers. That data was combined with regional data on electricity generation, energy mix and emissions, while water use was assessed based on AI data center energy consumption and how much water is consumed per unit of electricity generated.

“The point really is to open the conversation around the actions that are available to avert this pathway—we don’t want to be right here,” he said. He would not comment on the actions of specific companies like OpenAI or Meta, but said that overall, clearly more effort is needed to avert the rise in carbonisation fueled by AI data centers while still allowing for growth. 

Accenture’s recommendations certainly make sense: Optimize the power efficiency of AI workloads and data centers with everything from low-carbon energy options to cooling innovations. Use AI thoughtfully, by choosing smaller AI models, and better pricing models for incentivizing efficiency. And ensure better governance over AI sustainability initiatives. 

It’s hard to imagine that the biggest players in the race for AI dominance—Big Tech giants and heavily funded startups—will hit the brakes long enough to seriously address these growing concerns. Not that it’s impossible. Take Google, for example: In its latest sustainability report released this week, the company revealed that its data centers are consuming more power than ever. In 2024, Google used approximately 32.1 million megawatt-hours (MWh) of electricity, with a staggering 95.8%—about 30.8 million MWh—consumed by its data centers. That’s more than double the energy its data centers used in 2020, just before the consumer AI boom.

Still, Google emphasized that it’s making meaningful strides toward cleaning up its energy supply, even as demand surges. The company said it cut its data center energy emissions by 12% in 2024, thanks to clean energy projects and efficiency upgrades. And it’s squeezing more out of every watt. Google reported that the amount of compute per unit of electricity has increased about six-fold over the past five years. Its power usage effectiveness (PUE)—a key measure of data center efficiency—is now approaching the theoretical minimum of 1.0, with a reported PUE of 1.09 in 2024.

“Just speaking personally, I’d be optimistic,” said Robinson.

Note: Check out this new Fortune video about my tour of IBM’s quantum computing test lab. I had a fabulous time hanging out at IBM’s Yorktown Heights campus (a midcentury modern marvel designed by the same guy as the St. Louis Arch and the classic TWA Flight Center at JFK Airport) in New York. The video was part of my coverage for this year’s Fortune 500 issue that included an article that dug deep into IBM’s recent rebound.

As I said in my piece, “walking through the IBM research center is like stepping into two worlds at once. There are the steel and glass curves of Saarinen’s design, punctuated by massive walls made of stones collected from the surrounding fields, with original Eames chairs dotting discussion nooks. But this 20th-century modernism contrasts starkly with the sleek, massive, refrigerator-like quantum computer—among the most advanced in the world—that anchors the collaboration area and working lab, where it whooshes with the steady hum of its cooling system.”

With that, here’s the rest of the AI news.

Sharon Goldman
sharon.goldman@fortune.com
@sharongoldman

AI IN THE NEWS

Ilya Sutskever says he is now CEO of Safe Superintelligence, after Daniel Gross steps down to join Meta. Ilya Sutskever, the former OpenAI chief scientist who founded Safe Superintelligence (SSI) with Daniel Gross and Daniel Levy a year ago, confirmed that he will now serve as SSI’s CEO after Daniel Gross stepped down. Sustkever posted on X saying: “Daniel Gross’s time with us has been winding down, and as of June 29 he is officially no longer a part of SSI. We are grateful for his early contributions to the company and wish him well in his next endeavor. I am now formally CEO of SSI, and Daniel Levy is President. The technical team continues to report to me. ⁠You might have heard rumors of companies looking to acquire us. We are flattered by their attention but are focused on seeing our work through.” Meta was rumored to have sought to acquire the $32 billion-valued SSI.

Chinese AI companies erode U.S. dominance. According to the Wall Street Journal, Chinese artificial intelligence companies are gaining ground globally, challenging U.S. supremacy and intensifying a potential AI arms race. Across Europe, the Middle East, Africa, and Asia, organizations—from multinational banks like HSBC and Standard Chartered to Saudi Aramco—are increasingly adopting large language models from Chinese firms such as DeepSeek and Alibaba as alternatives to U.S. offerings like ChatGPT. Even American cloud giants like Amazon Web Services, Microsoft, and Google now offer access to DeepSeek’s models, despite U.S. government security restrictions on the company’s apps. While OpenAI’s ChatGPT still leads in global adoption—with 910 million downloads versus DeepSeek’s 125 million—Chinese models are undercutting U.S. competition by offering nearly comparable performance at much lower prices.

Meta’s AI talent bidding war heats up. As Mark Zuckerberg rapidly staffs up Meta’s new superintelligence lab, his company has reportedly offered some OpenAI researchers eye-popping pay packages of up to $300 million over four years, with more than $100 million in first-year compensation, Wired reports. The offers, which include immediate stock vesting, have been extended to at least 10 OpenAI employees, according to sources familiar with the negotiations. While Meta’s aggressive recruiting tactics have caught the attention of top talent, some OpenAI staffers told Wired they’re weighing the massive payouts against their potential impact at Meta versus staying at OpenAI. A Meta spokesperson pushed back, claiming reports of the offer sizes are exaggerated. Still, even Meta’s senior engineers typically make around $850,000 per year, with those in higher pay bands earning over $1.5 million annually, according to Levels.FYI data.

Microsoft’s sales overhaul goes all-in on AI. Microsoft’s sales chief, Judson Althoff, is reshaping the company’s sales organization to double down on AI, according to an internal memo obtained by Business Insider. Althoff’s Microsoft Customer and Partner Solutions (MCAPS) unit will now focus on embedding Copilot across devices and roles, deepening Microsoft 365 and Dynamics 365 adoption, winning high-impact AI deals, expanding Azure cloud migration, and strengthening cybersecurity to support AI growth. The memo, sent just one day before Microsoft’s latest round of layoffs—many of which affected Althoff’s sales teams—outlined his vision to make Microsoft “the Frontier AI Firm.” According to Business Insider, this restructuring follows Althoff’s earlier plan to cut the number of sales solution areas in half starting this fiscal year.

FORTUNE ON AI

The new CEO flex: Bragging that AI handles exactly X% of the work —by Sharon Goldman

Sam Altman scoffs at Mark Zuckerberg’s AI recruitment drive and says Meta hasn’t even got their ‘top people’ —by Beatrice Nolan

Figma files for IPO nearly two years after $20 billion Adobe buyout fell through —by Allie Garfinkle

AI CALENDAR

July 8-11: AI for Good Global Summit, Geneva

July 13-19: International Conference on Machine Learning (ICML), Vancouver

July 22-23: Fortune Brainstorm AI Singapore. Apply to attend here.

July 26-28: World Artificial Intelligence Conference (WAIC), Shanghai. 

Sept. 8-10: Fortune Brainstorm Tech, Park City, Utah. Apply to attend here.

Oct. 6-10: World AI Week, Amsterdam

Dec. 2-7: NeurIPS, San Diego

Dec. 8-9: Fortune Brainstorm AI San Francisco. Apply to attend here.

EYE ON AI NUMBERS

$65 Billion

That’s how much U.S. investment in AI companies soared to in the first quarter of this year—a 33% jump from the previous quarter and a staggering 550% increase compared to the quarter before ChatGPT’s 2022 debut, according to PitchBook.

The biggest price tag? Data centers.

 The New York Times reports that Meta, Microsoft, Amazon, and Google plan to spend a combined $320 billion on infrastructure this year—more than double what they spent just two years ago. A huge chunk of that will go toward building new data centers to keep up with the exploding demand for AI.



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Hollywood writers say Warner takeover ‘must be blocked’

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Hollywood writers, producers, directors and theater owners voiced skepticism over Netflix Inc.’s proposed $82.7 billion takeover of Warner Bros. Discovery Inc.’s studio and streaming businesses, saying it threatens to undermine their interests.

The Writers Guild of America, which announced in October it would oppose any sale of Warner Bros., reiterated that view on Friday, saying the purchase by Netflix “must be blocked.”

“The world’s largest streaming company swallowing one of its biggest competitors is what antitrust laws were designed to prevent,” the guild said in an emailed statement. “The outcome would eliminate jobs, push down wages, worsen conditions for all entertainment workers, raise prices for consumers, and reduce the volume and diversity of content for all viewers.”

The worries raised by the movie and TV industry’s biggest trade groups come against the backdrop of falling movie and TV production, slack ticket sales and steep job cuts in Hollywood. Another legacy studio, Paramount, was sold earlier this year.

Warner Bros. accounts for about a fourth of North American ticket sales — roughly $2 billion — and is being acquired by a company that has long shunned theatrical releases for its feature films. As part of the deal, Netflix co-CEO Ted Sarandos has promised Warner Bros. will continue to release moves in theaters.

“The proposed acquisition of Warner Bros. by Netflix poses an unprecedented threat to the global exhibition business,” Michael O’Leary, chief executive officer of the theatrical trade group Cinema United, said in en emailed statement Friday. “The negative impact of this acquisition will impact theaters from the biggest circuits to one-screen independents.”

The buyout of Warner Bros. by Netflix “would be a disaster,” James Cameron, the director of some of Hollywood’s highest-grossing films in history including Titanic and Avatar, said in late November on The Town, an industry-focused podcast. “Sorry Ted, but jeez. Sarandos has gone on record saying theatrical films are dead.”

On a conference call with investors Friday, Sarandos said that his company’s resistance to releasing films in cinemas was mostly tied to “the long exclusive windows, which we don’t really think are that consumer friendly.”

The company said Friday it would “maintain Warner Bros.’ current operations and build on its strengths, including theatrical releases for films.”

On the call, Sarandos reiterated that view, saying that, “right now, you should count on everything that is planned on going to the theater through Warner Bros. will continue to go to the theaters through Warner Bros.” 

Competition from online outfits like YouTube and Netflix has forced a reckoning in Hollywood, opening the door for takeovers like the Warner Bros. deal announced Friday. Media giants including Comcast Corp., parent of NBCUniversal, are unloading cable-TV networks like MS Now and USA, and steering resources into streaming. 

In an emailed note to Warner Bros. employees on Friday, Chief Executive Officer David Zaslav said the board’s decision to sell the company “reflects the realities of an industry undergoing generational change in how stories are financed, produced, distributed, and discovered.”

The Producers Guild of America said Friday its members are “rightfully concerned about Netflix’s intended acquisition of one of our industry’s most storied and meaningful studios,” while a spokesperson for the Directors Guild of America raised concerns about future pay at Warner Bros.

“We will be meeting with Netflix to outline our concerns and better understand their vision for the future of the company,” the Directors Guild said.

In September, the DGA appointed director Christopher Nolan as its president. Nolan has previously criticized Netflix’s model of releasing films exclusively online, or simultaneously in a small number of cinemas, and has said he won’t make movies for the company.

The Screen Actors Guild said Friday that the transaction “raises many serious questions about its impact on the future of the entertainment industry, and especially the human creative talent whose livelihoods and careers depend on it.”

Oscar winner Jane Fonda spoke out on Thursday before the deal was announced. 

“Consolidation at this scale would be catastrophic for an industry built on free expression, for the creative workers who power it, and for consumers who depend on a free, independent media ecosystem to understand the world,” the star of the Netflix series Grace and Frankie wrote on the Ankler industry news website.

Netflix and Warner Bros. obviously don’t see it that way. In his statement to employees, Zaslav said “the proposed combination of Warner Bros. and Netflix reflects complementary strengths, more choice and value for consumers, a stronger entertainment industry, increased opportunity for creative talent, and long-term value creation for shareholders.”



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4 times in 7 seconds: Trump calls Somali immigrants ‘garbage’

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He said it four times in seven seconds: Somali immigrants in the United States are “garbage.”

It was no mistake. In fact, President Donald Trump’s rhetorical attacks on immigrants have been building since he said Mexico was sending “rapists” across the border during his presidential campaign announcement a decade ago. He’s also echoed rhetoric once used by Adolf Hitler and called the 54 nations of Africa “s—-hole countries.” But with one flourish closing a two-hour Cabinet meeting Tuesday, Trump amped up his anti-immigrant rhetoric even further and ditched any claim that his administration was only seeking to remove people in the U.S. illegally.

“We don’t want ‘em in our country,” Trump said five times of the nation’s 260,000 people of Somali descent. “Let ’em go back to where they came from and fix it.” The assembled Cabinet members cheered and applauded. Vice President JD Vance could be seen pumping a fist. Defense Secretary Pete Hegseth, sitting to the president’s immediate left, told Trump on-camera, “Well said.”

The two-minute finale offered a riveting display in a nation that prides itself as being founded and enriched by immigrants, alongside an ugly history of enslaving millions of them and limiting who can come in. Trump’s U.S. Immigration and Customs Enforcement raids and deportations have reignited an age-old debate — and widened the nation’s divisions — over who can be an American, with Trump telling tens of thousands of American citizens, among others, that he doesn’t want them by virtue of their family origin.

“What he has done is brought this type of language more into the everyday conversation, more into the main,” said Carl Bon Tempo, a State University of New York at Albany history professor. “He’s, in a way, legitimated this type of language that, for many Americans for a long time, was seen as outside the bounds.”

A question that cuts to the core of American identity

Some Americans have long felt that people from certain parts of the world can never really blend in. That outsider-averse sentiment has manifested during difficult periods, such as anti-Chinese fear-mongering in the late 19th century and the imprisonment of some 120,000 Japanese Americans during World War II.

Trump, reelected with more than 77 million votes last year, has launched a whole-of-government drive to limit immigration. His order to end birthright citizenship — declaring that children born to parents who are in the United States illegally or temporarily are not American citizens despite the 14th Amendment — is being considered by the Supreme Court. He has largely frozen the country’s asylum system and drastically reduced the number of refugees it is allowed to admit. And his administration this week halted immigration applications for migrants from 19 travel-ban nations.

Immigration remains a signature issue for Trump, and he has slightly higher marks on it than on his overall job approval. According to a November AP-NORC poll, roughly 4 in 10 adults — 42% — approved of how the president is handling the issue, down from about half who approved in March. And Trump has pushed his agenda with near-daily crackdowns. On Wednesday, federal agents launched an immigration sweep in New Orleans,

There are some clues that Trump uses stronger anti-immigration rhetoric than many members of his own party. A study of 200,000 speeches in Congress and 5,000 presidential communications related to immigration between 1880 and 2020 found that the “most influential” words on the subject were terms like “enforce,” “terrorism” and “policy” from 1973 through Trump’s first presidential term.

The authors wrote in the Proceedings of the National Academy of Sciences that Trump is “the first president in modern American history to express sentiment toward immigration that is more negative than the average member of his own party.” And that was before he called thousands of Somalis in the U.S. “garbage.”

The U.S. president, embattled over other developments during the Cabinet meeting and discussions between Russian President Vladimir Putin and U.S. envoys, opted for harsh talk in his jam-packed closing.

Somali Americans, he said, “come from hell” and “contribute nothing.” They do “nothing but bitch” and “their country stinks.” Then Trump turned to a familiar target. Rep. Ilhan Omar, D-Minn., an outspoken and frequent Trump critic, “is garbage,” he said. “Her friends are garbage.”

His remarks on Somalia drew shock and condemnation from Minneapolis to Mogadishu.

“My view of the U.S. and living there has changed dramatically. I never thought a president, especially in his second term, would speak so harshly,” Ibrahim Hassan Hajji, a resident of Somalia’s capital city, told The Associated Press. “Because of this, I have no plans to travel to the U.S.”

Omar called Trump’s “obsession” with her and Somali-Americans “creepy and unhealthy.”

“We are not, and I am not, someone to be intimidated,” she said, “and we are not gonna be scapegoated.”

Trump’s influence on these issues is potent

But from the highest pulpit in the world’s biggest economy, Trump has had an undeniable influence on how people regard immigrants.

“Trump specializes in pushing the boundaries of what others have done before,” said César Cuauhtémoc García Hernández, a civil rights law professor at Ohio State University. “He is far from the first politician to embrace race-baiting xenophobia. But as president of the United States, he has more impact than most.” Domestically, Trump has “remarkable loyalty” among Republicans, he added. “Internationally, he embodies an aspiration for like-minded politicians and intellectuals.”

In Britain, attitudes toward migrants have hardened in the decade since Brexit, a vote driven in part by hostility toward immigrants from Eastern Europe. Nigel Farage, leader of the hard-right Reform U.K. party, has called unauthorized migration an “invasion” and warned of looming civil disorder.

France’s Marine Le Pen and her father built their political empire on anti-immigrant language decades before Trump entered politics. But the National Rally party has softened its rhetoric to win broader support. Le Pen often casts the issue as an administrative or policy matter.

In fact, what Trump said about people from Somalia would likely be illegal in France if uttered by anyone other than a head of state, because public insults based on a group’s national origin, ethnicity, race or religion are illegal under the country’s hate speech laws. But French law grants heads of state immunity.

One lawyer expressed concerns that Trump’s words will encourage other heads of state to use similar hate speech targeting people as groups.

“Comments saying that a population stinks — coming from a foreign head of state, a top world military and economic power — that’s never happened before,” said Paris lawyer Arié Alimi, who has worked on hate speech cases. “So here we are really crossing a very, very, very important threshold in terms of expressing racist … comments.”

But the “America first” president said he isn’t worried about others think of his increasingly polarizing rhetoric on immigration.

“I hear somebody say, ‘Oh, that’s not politically correct,’” Trump said, winding up his summation Tuesday. “I don’t care. I don’t want them.”

___

Contributing to this report are Associated Press writers Will Weissert and Linley Sanders in Washington, John Leicester in Paris, Jill Lawless in London, Evelyne Musambi in Nairobi, Kenya, and Omar Faruk in Mogadishu.



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Nearly three-quarters of Trump voters think the cost of living is bad or the worst ever

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President Donald Trump and his administration insist that costs are coming down, but voters are skeptical, including those who put him back in the White House.

Despite Republicans getting hammered on affordability in off-year elections last month, Trump continues to downplay the issue, contrasting with his message while campaigning last year.

“The word affordability is a con job by the Democrats,” Trump said during a Cabinet meeting on Tuesday. “The word affordability is a Democrat scam.”

But a new Politico poll found that 37% of Americans who voted for him in 2024 believe the cost of living is the worst they can ever remember, and 34% say it’s bad but can think of other times when it was worse.

The White House has said Trump inherited an inflationary economy from President Joe Biden and point to certain essentials that have come down since Trump began his second term, such as gasoline prices.

The poll shows that 57% of Trump voters say Biden still bears full or almost full responsibility for today’s economy. But 25% blame Trump completely or almost completely.

That’s as the annual rate of consumer inflation has steadily picked up since Trump launched his global trade war in April, and grocery prices have gained 1.4% between January and September.

Meanwhile, Vice President JD Vance pleaded for “patience” on the economy last month as Americans want to see prices decline, not just grow at a slower pace.

Even a marginal erosion in Trump’s electoral coalition could tip the scales in next year’s midterm elections, when the president will not be on the ballot to draw supporters.

A soft spot could be Republicans who don’t identify as “MAGA.” Among those particular voters, 29% said Trump has had a chance to change things in the economy but hasn’t taken it versus 11% of MAGA voters who said that.

Across all voters, 45% named groceries as the most challenging things to afford, followed by housing (38%) and health care (34%), according to the Politico poll.

The poll comes as wealthier households are having trouble affording basics, while discount retailers like Walmart and even Dollar Tree are seeing more higher-income customers.

And in a viral Substack post last month, Michael Green, chief strategist and portfolio manager for Simplify Asset Management, argued that the real poverty line should be around $140,000.

“If the crisis threshold—the floor below which families cannot function—is honestly updated to current spending patterns, it lands at $140,000,” he wrote. “What does that tell you about the $31,200 line we still use? It tells you we are measuring starvation.”



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