The second day of the women’s ready-to-wear runway shows at Milan Fashion Week focused more than ever on virtuoso craftsmanship. But classic Italian artisanal expertise was reinterpreted with a contemporary vibe, incorporating new techniques. Especially in textile research. For next winter, designers have vied for creativity by experimenting on shapes and materials, as notably demonstrated by the collections of Diesel, Antonio Marras and Rambaldi.
Diesel’s Fall/Winter 2025-26 collection has picked up the thread introduced the previous season. Zombie-eyed models stared at the audience with the same disquieting gaze as in September, occasionally sporting day-glo Joker grins. Only the setting was new: this time, the huge hangar hosting the show was panelled with miles of graffiti’d canvas, which also covered a gigantic inflatable sculpture.
A few months ago, the jeans label owned by Renzo Rosso’s fashion group OTB called on graffiti artists from eight countries (China, UAE, India, Italy, Japan, Saudi Arabia, South Africa and the USA), from beginners to street-art legends, to participate in the Diesel Global Street Art Project, gathering together the world’s largest urban art collective. In total, 7,000 talented taggers gave free rein to their creativity, designing a series of graphic works which, assembled end-to-end, added up to 3,200 square metres of canvas in total. With the invitation, in the form of a can of spray paint, the guests were able to complete the décor doing a little bit of tagging of their own.
Designer Glenn Martens, who has recently taken charge of Maison Margiela, put all his ingenuity into developing new textures, shapes and constructions, through highly impressive research work. A classic denim jacket was lengthened into an overcoat. Martens dropped the waistline in skirts, trousers and jeans which seemed to hang miraculously at buttocks height, thanks to elastic belts and ad hoc underwear. Sensuality guaranteed, especially when male models donned their jeans under a bare chest, giving a glimpse of their derrières.
Martens was not afraid to jettison all-denim looks as he vigorously overhauled the OTB flagship label’s wardrobe, adding a dash of sophistication and modernity. He certainly has a thing for neoprene, which he used to make sharply fashioned, laser-cut black coats, but his limitless inventiveness was most evident in the fabric treatments he presented.
He used materials with worn, frayed, brushed, felted and bouclé effects, stressing the fabrics in every way possible to create dévoré looks. The fabric in some houndstooth wool sets seemed to pale and fade away in places, or even dissolve after being slashed and frayed, sometimes taking on a shaggy appearance. A denim top with shorts turned out to be a tracery of rainbow-coloured threads. Leather shirts and jackets featured corkscrew pleats, as if they had just been wrung out.
The front of a crumpled shirt was printed on a huge plaster glued to the torso. Elsewhere, tweed outfits were matched with printed leggings reproducing exactly the same texture. Trompe l’œil effects were indeed the collection’s centrepiece, in a medley of sizes, lengths, types of materials and garments, etc. The most striking item was a breathtaking cable-knit sweater made in flesh-coloured silicone, open onto a make-believe hairy chest! It is bound to be a smash hit.
At Antonio Marras, elegance rhymed with passion. With his sophisticated, sensitive fashion, the Sardinian designer knows how to raise the temperature. And it was no coincidence that SharonStone, the unforgettable Basic Instinct actress, was among the guests.
Perched on stiletto-heeled boots, their mouths painted crimson red and hair swept up in sparkling bejewelled buns, the models strode along the long runway clad in ultra-chic night-black looks, arms and legs covered with gloves and black lace stockings. Sometimes, there was a glimpse of a bare shoulder, as a jacket’s or a sweater’s sleeve slid down an arm.
The attitude was proud, defined by mid-length suits, tight-fitting dresses, straight skirts slit at the front, coats in sumptuous fabrics, and flowing trousers sets. Black was the dominant colour, featured in all kinds of fabrics – damask silk, brocade and velvet – and of treatments: floral fabric appliqué, embroidered micro pearls, panels, prints, jacquard, even patchwork assemblages of menswear fabrics in tartan and Prince of Wales checks.
Double rows of ruffles at the bottom of some dresses and skirts, long pleated skirts, slits, layered lightweight fabrics: they all contributed to add motion to the silhouette, which Marras undoubtedly imagined as coming to life in a tango’s body-to-body contact.
Sensuality was clearly felt, even in a simple outfit like the retro floral summer dress slipped over a cute neon yellow mohair sweater. The men’s looks were instead more casual, featuring comfortable suits, woollen long-johns, casual tops and sweatshirts.
For next winter, Rambaldi has designed a highly elegant collection with a vintage mood. The looks focused on tradition and the maternal figure, skilfully blending second-hand and upcycled items with contemporary creations, such as the knitted dresses and sweaters in a lozenge chequerboard pattern mixing 3D-knitted grey wool sections and old white crochet placemats.
The vintage items were identified with a special label bearing the inscription ‘Rambaldi Out of the Closet’, and fitted harmoniously within the collection. For example, the old stiff leather jacket that belonged to Rambaldi’s father, and the jumpsuit transformed into a pleated lace skirt. As well as a few classic pinstripe trousers and jackets.
The lozenge theme was also printed on nylon skirts and, in XXL size, on some knitted dresses, and in other items inspired by typical Icelandic knitting techniques. Wool and knitwear, the label’s core business, also featured in a series of highly appealing knitted handbags.
Rambaldi, who staged his show in the huge covered space of Milan’s wholesale flower market, had fun playing with sleeves. Some were knotted around the neck as a tie, others fitted around the chest forming an original flesh-coloured nylon top, or around the waist in sarong skirt style.
New York beauty brand Elizabeth Arden has tapped French supermodel Ines de La Fressange as a brand ambassador.
Elizabeth Arden taps Ines de La Fressange as brand ambassador. – Elizabeth Arden
The collaboration will debut with a new advertising campaign highlighting the brand’s Eight Hour Cream, starring Ines and directed by Rodolphe Bricard, set to be unveiled on March 13.
A true symbol of French chic, Ines brings her effortless grace and modern sensibility to the partnership. Known for her natural style and lasting influence in fashion and beauty, Ines is the perfect muse for Elizabeth Arden as the brand continues to honour iconic women who inspire.
“Collaborating with Ines de la Fressange is an extraordinary moment for Elizabeth Arden,” said Aurélie Kaskosz, marketing director France for the brand.
“Ines perfectly embodies the iconic French woman, a model of natural grace and sophistication. Her influence on current and past generations, her ability to transcend trends while remaining true to her own essence, make her the perfect partner for this French campaign.”
Target Corp. is teaming up with Warby Parker Inc. to add the trendy eyeglasses shop inside a handful of stores this year in a bid to boost the chain’s flagging store traffic.
Reuters
The retailer will add five “shop-in-shops” in 2025, with the “opportunity for more in the coming years,” the companies said. The stores will offer vision tests and eye exams in addition to the sale of glasses, sunglasses and contacts.
Until now, Warby Parker has relied on its own stores — about 275 of them — to keep up its robust sales growth. But that can only take the brand so far and now, like many direct-to-consumer brands, it’s branching out into larger retailers.
Warby Parker also posted a solid fourth quarter and forecast 2025 sales above Wall Street expectations.
Shares of the eyeglass chain rose about 5% in trading before US markets opened. The stock had declined about 2% this year through Wednesday’s close. Target’s shares were little changed on Thursday.
Target, which operates nearly 2,000 stores, has been trying to reignite sales for more than a year as consumers spend less on home goods and clothes, two of its core categories.
The discount chain has also been dragged into politics. Earlier this year, Target rolled back its diversity, equity and inclusion initiatives, joining other companies to reverse course amid pressure from conservative activists and President Donald Trump.
Ahead of Thursday’s full-year results release, SMCP had issued a series of reports showing its latest year was a challenging one. But its Q3 release in October has pointed to improvements, as long as China was factored out. So did the trend continue and what did the Q4/full-year figures tell us?
Sandro
Fortunately, the French premium fashion business had further good news with a sequential improvement in Q4 as sales rose 1.9% on an organic (or constant currency) basis to €334 million, or rose 4.7% excluding China.
This meant the overall annual sales decline was less than might have been expected earlier in the year. Full-year sales fell 1.5% organic to €1.212 billion but would have risen 2.3% with China taken out of the mix.
Organic growth was seen in all regions except China, “where consumption remains challenging” and while the sequential improvement during the year still meant lots of negative numbers in Q1 through Q3, it ended up as a bona fide return to growth in Q4. This was helped by “a strict full-price strategy with a two-point decrease of average in-season discount rate vs 2023”.
As for profit, the company saw annual adjusted EBIT of €53 million (4.4% of sales), down from €79m in 2023, “impacted by challenging market conditions, in particular in China, and by restructuring costs, partially offset by cost reduction plans”.
The net loss was almost €24 million after net profit of €11.2 million in 2023, with the company seeing €31 million of non-recurring accounting impairment impacts. But there was a “strong improvement” in the net result in the second half (a profit of €4 million) compared to both the same period in 2023 (a loss of €3 million) and compared to 2024’s first half (a loss of €28 million).
Store optimisation
The company is taking action to get back to full profitability and said “continued financial discipline with a strict control of inventories and investments [are] resulting in an important free-cash-flow generation of €49 million and a decrease in net debt of the same amount, to reach €237 million”.
Its mid-term action plan to return to profitable growth includes network optimisation, mainly in China, the implementation of efficiency actions to support profitability, and disciplined cash management.
That network optimisation takes in 68 net store closures, to reach 1,662 points of sale in the world at the end of 2024. This includes a focus on rightsizing the store count in Asia and for Claudie Pierlot in Europe, alongside openings through partnerships in key markets.
Maje
Looking at the regional and brand performances specifically, the company said that Q4 sales in France rose 5.2% organic to €117.5 million with an increase of 1.1% to €417.8 million for the full year.
In the rest of the EMEA region, organic sales rose 5.1% to €109.4 million in Q4 and 3.1% to €403.2 million for the year. In America, Q4 was up 4.9% at €53 million and the year was up 5.7% at €182.8 million. But Asia pacific fell 12.1% to €54 million in the final quarter and dropped 17.7% to €207 million in the year.
As for the individual brands, Sandro sales rose 2.4% to €167.5 million in Q4 with organic sales edging up by 0.6% to €605.1 million in the year.
Maje was up 3.3% at €126.4 million during the quarter and down 0.8% at €458.3 million for the full year. The Other brands, which include Claudie Pierlot and Fursac, fell 4.1% organic in Q4 to €40 million and dropped to 11.2% in the year to €148.2 million.
CEO Isabelle Guichot said the improvement in recent months “was achieved thanks to the resilience of Sandro and Maje, which gained market shares, particularly in Europe, the initial benefits of store network optimisation in China, and the continued implementation of a strict discount strategy. While our action plan had a short-term impact on profitability, it is beginning to bear fruit, with stronger effects expected in 2025 and full impact in 2026.”