Digital fashion brand Arne continues to test the physical landscape, opening its “highly anticipated” Soho pop-up, where else but on Carnaby Street from 1 November.
Arne’s Liverpool One store
The 4,500 sq ft temporary store will run throughout the festive period, showcasing the brand’s most popular menswear and womenswear collections plus footwear in the heart of Soho.
Known for its “minimalist, high-quality design and strong online following”, this physical retail activation “demonstrates the brand’s confidence in the world-renowned fashion district’s strong footfall and brand synergy”.
Arne co-founders Ryan and Reece Broadhurst said: “Soho has always been a special location for us, it’s the perfect location to directly connect with our community and showcase the full Arne experience. This pop-up represents the next step in bringing our vision to life in a space that reflects our values around quality and design.”
This latest letting showcases the area’s landlord Shaftesbury Capital’s ongoing strategy “to curate a dynamic and diverse tenant mix, supporting both emerging and established brands for a comprehensive shopping experience in one of London’s most vibrant districts”.
William Oliver, director of Leasing at Shaftesbury Capital, added: “Our upcoming activation with Arne reflects our commitment to supporting digitally native brands as they expand into physical retail, and cements Carnaby Street and Soho’s reputation as a platform for innovative and experience-led concepts.”
