Mappin & Webb has made its return to Birmingham at long last, “marking a new chapter for one of Britain’s most prestigious jewellers”.

It’s taken over two decades but the Watches of Switzerland-owned brand’s return to the city comes with a premium showroom site located beneath the historic Burlington Hotel on New Street.

Just moments from the city’s Jewellery Quarter, the showroom “celebrates the deep connection between the brand’s craftsmanship and Birmingham’s long-standing reputation for creativity and design excellence”.

Following a seven-month refurbishment, the 2,800 sq ft showroom features a “world-class collection of luxury watch and jewellery brands within a refined and immersive environment”.

Key to the interior design is a dedicated hospitality bar, private consultation areas and statement chandelier and architectural detailing, “which pay homage to the building’s historic character”.

In a first for the city, the introduction of an external Rolex clock reinforces the century-long partnership between the brands.  Of course, a dedicated Rolex area is located at the heart of the showroom where visitors can explore the full range of collections. This also includes a curated selection of Rolex Certified Pre-owned watches. 

Additionally, the showroom features luxury timepieces from brands including IWC Schaffhausen, Jaeger-LeCoultre, TAG Heuer, and Tudor.

The jewellery highlight includes one of America’s “most innovative fine jewellery designers” David Yurman, which is exclusive to the Watches of Switzerland Group.  Venetian jeweller Roberto Coin is also present alongside Mappin & Webb’s own fine jewellery collections.

Joining other new-concept Mappin & Webb locations in York, Bluewater, Glasgow and Manchester, the Birmingham showroom “reinforces the Watches of Switzerland Group’s strategic vision to strengthen its city presence while balancing heritage with innovation”.