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Apple’s AI efforts ‘have struck midnight’ and the only way it can stop getting further behind is acquiring Perplexity, analyst Dan Ives says

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Apple is falling behind in the AI race, and the only way it can catch up is by buying the AI startup Perplexity, according to a top analyst.

Dan Ives of Wedbush Securities said it’s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple’s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta, Bloomberg reported.

Meanwhile, competitors are increasingly outdoing the company.

“Apple is at a highway rest stop on a bench watching this 4th Industrial Revolution race go by at 100 miles an hour,” wrote Ives in a Wednesday note.

Apple did not immediately respond to Fortune‘s request for comment.

Ives was more hopeful about Apple’s AI prospects in January, despite writing that the company was facing a “fork in the road” year on the technology. At the time, he highlighted Apple’s clearest advantage in the AI arms race: its existing base of 1.5 billion iPhones and 2.3 billion iOS devices used by people around the world. 

In his Wednesday note, Ives struck a more apprehensive tone, adding Apple still retained the advantage of its widespread devices and could eventually win the AI race, but that its “window is narrowing.” Apple’s most recent WWDC, its annual event for showcasing new tech, also “was a snoozer,” Ives wrote, and barely mentioned AI.

“Apple is way too behind and does not have the AI technology to compete. The clock has struck 12, they need to acquire Perplexity or risk getting further behind,” Ives told Fortune in an email.

Even if Apple has to pay around double what it is currently worth, it should acquire Perplexity, he wrote. The San Francisco-based startup, reportedly worth $14 billion, has made strides among AI enthusiasts for citing links to articles and other information when its AI responds to queries. Perplexity on Tuesday also launched Comet, an AI-based web browser, for select subscribers, in its latest effort to compete with tech giants Google and Microsoft

Yet, Tomasz Tunguz, the founder of Theory Ventures, which invests in early-stage enterprise AI startups, said acquiring Perplexity would come with myriad privacy considerations for Apple. The company is used to providing end-to-end encryption for products like iMessage and FaceTime, and would need to find a solution for how Perplexity would run, either locally or on a secure cloud architecture.

“They would need to have a lot of confidence they could build an architecture from end to end that had that privacy component,” Tunguz told Fortune.

Kevin Novak, founder and managing partner of early-stage AI investment firm Rackhouse Ventures, said it’s unclear whether a large acquisition would work for Apple. The company has tried to maintain the pro-building ethos of Steve Jobs for much of its history, and has been shy to acquire. Among its largest acquisitions was its $3 billion purchase of Beats electronics in 2014.

“This would be challenging for any company, but especially given Apple’s sort-of corporate ethos around perfectionism, may be especially challenging for Apple,” Novak told Fortune.

Still, Ives, for his part, said he believes Perplexity could be a natural fit for Apple and could especially help level up Siri to make it many people’s most frequent exposure to AI. 

“If Apple acquires Perplexity, the combined forces of Cupertino with Perplexity would be a game changer on the AI front and rival ChatGPT given the scale and scope of Apple’s ecosystem,” wrote Ives in the note.



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‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in the K-shaped economy 

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Mark Zandi is worried that the labor market no longer has a buffer.

So many Americans are “already living on the financial edge,” the chief economist for Moody’s Analytics told Fortune. If they start to pull back, that’s “fodder for a recession.”

The stark assessment comes as hiring has stalled, unemployment is rising – especially for the most vulnerable workers – and layoff announcements are piling up. To Zandi, the next stage is already visible: “If we actually do see layoffs pick up,” he told Fortune, “then it certainly would be a jobs recession.”

Zandi reached that assessment before the government released its long-delayed JOLTS report Tuesday, but the official numbers largely confirm the pullback he has been tracking through private data. Since the summer, job openings have risen by only a few hundred thousand and remain far below the highs seen in the frenzy of the pandemic. Layoffs upticked slightly, while quit rates fell, a sign that workers are increasingly hesitant to leave their current positions. Hiring, meanwhile, has held at 3.2%, a level consistent with employers who are not actively slashing staff but are no longer expanding their workforces either: a “low hire, low fire” market. 

If the cooling in the official data looks slow, the private indicators tell a sharper story. ADP’s November report found that private employers cut 32,000 jobs, the steepest decline in more than two years. Nearly all of those losses came from small businesses, which eliminated 120,000 positions. Larger employers moved in the opposite direction and kept hiring.

For Zandi, the pattern is not random. He sees it as the continuation of a break that appeared earlier in the year, when the administration escalated reciprocal tariffs.

 “If you look at when job growth really came to a standstill, it is back soon after Liberation Day,” he said. 

Because these firms often lack the financial cushions that larger corporations can draw upon, payroll becomes the most immediate and often the only mechanism through which they can respond to rising input costs. The result, Zandi argues, is a labor market in which the earliest fractures appear among precisely the kinds of employers most sensitive to policy and price shifts. Those fractures then begin to ripple outward, first through hiring freezes and only later, if conditions worsen, through broader layoffs.

Layoffs are coming, Zandi warns

So for Zandi, if ADP offers a snapshot of the present, the announcement data from Challenger, Gray & Christmas hints at what may lie ahead. Employers have announced 1.1 million layoffs this year, a figure surpassed only during the pandemic shock of 2020 and the depths of the Great Recession. These announcements are global and not all will materialize as U.S. cuts, Zandi advised, yet he considers their scale meaningful because they reflect decisions made months in advance of actual separations. 

“That would suggest that there are layoffs coming,” he said. “They seemingly have not occurred yet.” The disconnect between rising layoff announcements and historically low unemployment-insurance claims feels increasingly “incongruous” to him, and he suspects one reason may be that early cuts are falling on higher-income workers who receive severance or wait longer before filing for benefits, obscuring the first phase of the weakening.

Pressure is also building in pockets of the labor market that are typically harbingers of broader stress. Unemployment has risen for young workers and for Black workers, both groups that tend to see deterioration earlier in the cycle, Zandi said. Industries that rely heavily on foreign-born labor—including construction, logistics and agriculture—are grappling with a tighter supply of workers due to deportations, placing additional strain on small firms. 

Meanwhile, early research on AI adoption suggests that entry-level hiring in technology and information services is already being reshaped, a development Zandi believes may be understated in traditional data sets but is nonetheless starting to influence the distribution of job opportunities. All of these dynamics contribute to what he sees as a labor market that is weakening in slow but structurally significant ways.

What has kept the labor market from slipping into outright contraction is the continued strength of spending among higher-income households, even as borrowing costs remain elevated and prices have yet to fully ease. That persistence, despite rising layoff announcements and weakening hiring, reflects how insulated wealthier consumers remain after a year of strong equity gains fueled in part by the AI boom. It is also the clearest sign that the “K-shaped economy” has not dissipated but deepened, with affluent households buoyed by financial markets while lower- and middle-income workers face mounting strain

Zandi regards this spending as one of the last buffers preventing the slowdown from becoming self-reinforcing. Lower- and middle-income households remain stretched, however, and he warns that any further erosion in hiring could push them to retrench. Because these households account for a large share of day-to-day consumer activity, even a modest pullback could turn the current pattern of weak hiring into a contraction.

A pivotal moment for the Federal Reserve

The Federal Reserve is debating over an interest rate cut Monday and Tuesday into precisely this environment, a choice that reflects the central bank’s growing concern that the labor market could deteriorate more quickly in early 2026 if not supported now. 

The chances of the Fed delivering its third interest rate cut of the year tomorrow are 90%, according to the CME FedWatch Fed funds futures index. Economists expect the Fed to deliver a kind of hawkish cut, a move that acknowledges the weakness in hiring but refrains from promising a sustained cutting cycle.

That’s because the tension inside the committee is unusually pronounced. Bank of America economist Aditya Bhave wrote in a research note that Powell is confronting “the most divided committee in recent memory.” Some officials believe unemployment risks are rising and see a compelling case for further accommodation. Others remain convinced that the economy retains enough underlying strength that aggressive easing would be premature and potentially inflationary. 

For the Fed, the challenge is to articulate a strategy that acknowledges the unmistakable weakening Zandi has been warning about without assuming that the slowdown has already reached a stage requiring an aggressive response. 

For Zandi, the concern is more immediate: that the softening now visible in small-business payrolls, layoff announcements and early demographic stress will eventually coalesce into the layoffs he believes are coming.

“If we’re not in a jobs recession, we’re close,” Zandi said.



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Jamie Dimon taps Jeff Bezos, Michael Dell and Ford CEO Jim Farley to advise JPMorgan’s $1.5 trillion national-security initiative

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Jamie Dimon’s JPMorganChase just unveiled a list of business leaders and retired government officials that will make up a new advisory team to guide the investment bank’s $1.5 trillion national-security initiative. 

The external advisory council, announced on Monday, features prominent tech business leaders Jeff Bezos and Michael Dell as well as Ford CEO Jim Farley, alongside a number of national security and defense experts. 

JPMorganChase first announced its national-security push—coined the Security and Resilience Initiative (SRI)—in October by saying it would first invest up to $10 billion in direct equity and venture capital to companies it characterizes as paramount to U.S. national security.

Dimon also said on Monday he poached one of Warren Buffet’s personally selected investors to head the investment fund starting in January.

Both of the announcements are initial steps to realizing the company’s national-security pledge, which will span the next 10 years.

The council will be chaired by Dimon himself, and will “convene periodically” to “help spur growth and innovation in industries critical to the United States’ national security and economic resiliency,” the company said in its press release.

“We are humbled by the extraordinary group of leaders and public servants who have agreed to join our efforts as senior advisors to the SRI,” Dimon said in the Monday announcement. “With their help, we can ensure that our firm takes a holistic approach to addressing key issues facing the United States—supporting companies across all sizes and development stages through advice, financing and equity capital.”

Here is a list of the advisory council members: 

Business leaders

  1. Jeff Bezos, executive chairman and founder of Amazon and founder of Blue Origin

Bezos previously partnered with Dimon and Warren Buffett on the not-for-profit Haven health‑care venture in 2018, which was backed by Amazon, JPMorgan, and Berkshire Hathaway. Dimon has said the two “hit it off” in 1999, and Bezos even discussed hiring Dimon as Amazon’s president before Dimon chose to stay in banking.

  1. Michael Dell, CEO of Dell Technologies

Dell worked closely with Dimon and JPMorgan when the bank led the multibillion‑dollar financing for Dell’s $67 billion takeover of tech giant EMC in 2015, the largest tech deal ever at the time.

  1. Jim Farley, CEO of Ford Motor Company

Farley has publicly warned about U.S. dependence on China for chips and rare earths, arguing it is a strategic vulnerability. In a third-quarter earnings call in October, he told investors he had discussed these issues with U.S. officials as a chip shortage caused by China threatened to impact the automaker. 

  1. Alex Gorsky, former CEO of Johnson & Johnson

Gorsky, most recently the company’s former executive chairman, oversaw the company’s expansion and helped steer J&J through the Covid‑19 vaccine rollout as CEO.

  1. Phebe Novakovic, CEO of General Dynamics

Novakovic previously worked in the U.S. government in roles at the Central Intelligence Agency and the Department of Defense before moving to the private sector in 2001. After working her way up at General Dynamics, she now heads one of the Pentagon’s major defense contractors.

  1. Todd Combs, Berkshire Hathaway investment manager, CEO of GEICO

Combs is a longtime Berkshire Hathaway investment manager and CEO of Geico who left Geico this week and is leaving his Berkshire role as well to lead JPMorganChase’s SRI Strategic Investment Group and join the advisory council in early 2026. For years, he was one of Warren Buffett’s top stock pickers.

  1. Paul Ryan, Partner at Solamere Capital, former Speaker of the U.S. House of Representatives

Ryan is a partner at private-equity firm Solamere Capital and formerly served as Speaker of the U.S. House of Representatives from 2015 to 2019, where he was a key figure on fiscal and economic policy. He previously chaired both the House Budget Committee and the Ways and Means Committee, making him a central Republican figure on fiscal and economic policy and tax legislation.

National security experts

  1. Condoleezza Rice, former U.S. Secretary of State

Rice is a former U.S. Secretary of State under George W. Bush from 2005 to 2009 and, prior to that, was National Security Adviser. She played a central role in U.S. foreign policy and national‑security decision-making in the 2000s.

  1. Robert Gates, former U.S. Secretary of Defense

Gates is a former CIA director under former president George H.W. Bush from 1991 to 1993 and former U.S. Secretary of Defense, with a long career in national security and intelligence under both Republican and Democratic presidents.

  1. Chris Cavoli, retired general

Cavoli is a retired U.S. Army general who most recently served as Supreme Allied Commander Europe and Commander of U.S. European Command, overseeing NATO forces and U.S. military operations in Europe.

  1.  Ann Dunwoody, retired Commanding General of U.S. Army Material Command

Dunwoody is a retired four‑star general and former Commanding General of U.S. Army Materiel Command. She’s the first woman in U.S. history to achieve the rank of four‑star general.

  1.  Paul Nakasone, retired general and former NSA Director

Nakasone is a retired four‑star Army general who led the U.S. Cyber Command and served as director of the National Security Agency and chief of the Central Security Service from 2018 to 2024.



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‘Customers don’t care about AI’ — they want to boost cash flow and make ends meet, Intuit CEO says

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While Wall Street and Silicon Valley are obsessed with artificial intelligence, many businesses don’t have the luxury to fixate on AI because they’re too busy trying to grind out more revenue.

At the Fortune Brainstorm AI conference in San Francisco on Monday, Intuit CEO Sasan Goodzari acknowledged the day-to-day priorities of users of his company’s products, such as QuickBooks, TurboTax, Mailchimp and Credit Karma.

“I remind ourselves at the company all the time: customers don’t care about AI,” he told Fortune’s Andrew Nusca. “Everybody talks about AI, but the reality is a consumer is looking to increase their cash flow. A consumer is looking to power their prosperity to make ends meet. A business is trying to get more customers. They’re trying to manage their customers, sell them more services.”

Of course, AI still powers Intuit’s platforms, which help companies and entrepreneurs digest data that’s often stovepiped across dozens of separate applications they juggle. So Intuit declared years ago that it would focus on delivering “done-for-you experiences,” Goodzari said.

On the enterprise side, it means helping businesses manage sales leads, cash flow, accounting, or taxes. On the consumer side, it entails helping users build credit and wealth. Expertise from a real person, or human intelligence (HI), is an essential component as well.

“Customers don’t care about AI,” Goodzari added. “What they care about is ‘Help me grow my business, help me prosper.’ And we have found the only way to do that is to combine technology automating everything for them with human intelligence on our platform that can actually give you the human touch and the advice. And we believe that will be the case for decades to come. But the role of the HI, the human, will change.”

For example, an Intuit AI agent can hand off tasks to humans by helping them follow up with business clients who have overdue invoices or identify which ones typically pay on time.

Ashok Srivastava, Intuit’s chief AI officer, noted that the AI agents on average save customers 12 hours per month on routine tasks. In addition, users get paid five days sooner and are 10% more likely to be paid in full.

“As a person who’s run small businesses in the past, I can tell you numbers like that are very meaningful,” he said. “Twelve more hours means 12 more hours that I can spend building my products, understanding my customers.”

Read more from Fortune Brainstorm AI:

Cursor developed an internal AI help desk that handles 80% of its employees’ support tickets, says the $29 billion startup’s CEO

OpenAI COO Brad Lightcap says ‘code red’ will force the company to focus, as the ChatGPT maker ramps up enterprise push

Amazon robotaxi service Zoox to start charging for rides in 2026, with ‘laser focus’ on transporting people, not deliveries, says cofounder



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