K-beauty skincare brand Anua is expanding its presence in the U.S market through a strategic partnership with beauty retailer Ulta Beauty.
Anua expands U.S. presence at Ulta Beauty. – Anua
As part of the partnership, Anua products are now available in 1,400 Ulta Beauty stores across the U.S. The in-store launch is set to enhance the brand’s connection with North American consumers through branded displays and front-of-store tables showcasing its bestsellers.
Likewise, as part of the rollout, customers who make qualifying purchases will receive a Double Cleansing Duo set as a complimentary gift through February 22.
The move follows the debut of Anua on Ulta’s e-commerce platform in December last year.
“We are delighted to achieve such strong results as we successfully expand into the competitive U.S. retail market, following our online success,” said an Anua representative.
“Through our continued partnership with Ulta Beauty, we will work toward becoming a global No.1 skincare brand through strategic marketing initiatives and innovative product development tailored to our customers.”
Launched in 2019, the K-beauty brand continues to resonate with global consumers through its innovative marketing approach including its success on TikTok, where brand-related content has amassed over 2.4 billion views, particularly among Gen-Z audiences.
The brand’s bestsellers include the Heartleaf Pore Control Cleansing Oil; Heartleaf Quercetinol Pore Deep Cleansing Foam; and the Niacinamide 10 TXA 4 Serum.
