And the good news, at least for London outlet malls, keeps coming. The O2 in Greenwich is also celebrating another record-breaking year, “having achieved a consecutive year of growth for footfall and sales across retail, leisure, and F&B”.
Outlet Shopping at the O2
Following a day on from Wembley peer London Designer Outlet reporting impressive Boxing Day, Black Friday and summer-wide sales, The O2 was announcing that its own success has been underpinned by “a wave of new leasing activity and continued reinvestment from existing tenants”.
And now for the O2’s figures. It welcomed over 11 million visitors in 2025, the destination’s most successful year yet, with a 9.4% uplift on 2024 and a 23% uplift on 2023 Meanwhile, overall sales increased 12% year-on-year while Outlet Shopping sales alone achieved double-digit growth, up 15% compared to 2024.
Several retail categories also delivered double-digit growth, with beauty, accessories and footwear up 17%, 18%, and 24%, respectively, vs 2024, it noted.
Like its West London peer, Boxing Day was also a standout success for retail, experiencing its highest sales day of the year with a 7% uplift vs 2024, while Black Friday Weekend also saw sales 12% up on a year ago.
And those important new arrivals added up to 16,679 sq ft of new lettings in 2025, including beauty brand Rituals, and London outlet debuts for Kate Spade New York, Jack & Jones, New Era, Lovisa, and TM Lewin. This was in addition to nine renewals and seven sample sales, with brands including Scamp & Dude and Hackett.
Operator AEG International, also noted its leisure-based attractions saw category sales growing 18% year-on-year.
Alistair Wood, executive VP for Real Estate and Development at AEG, said: “2025 has been another landmark year for The O2. Our success comes from offering more of what people want in one place, and continually integrating and evolving our offer to stay relevant and appealing.”
He added: “Destinations that combine variety and adapt to changing consumer needs perform best, and The O2 reflects this. Our wide range of experiences drives social spending among friends and family, creating memorable moments and building strong customer loyalty that drives our continued outperformance.
“With a busy events programme and several new additions planned, we are confident this momentum will continue into 2026.”
