Amiri has named a new global brand ambassador, Japanese musician Yuta Jinguji, a member of boy band Number_i.
Yuta Jinguji
Jinguji has has a high international profile and as well as begin perfmorerinternational attention. In addition to his work as a performer, he serves as producer on many of Number_i’s songs.
The company said his “unique sense of personal style has also garnered attention, amplified by a devoted global fanbase. Celebrated for his refined yet bold approach to style, he is driven by a deep passion for fashion. Distinct and unmistakable, Jinguji’s look is as exceptional as his sound”.
Linking with musicians is a key part of the Mike Amiri’s Amiri brand identity and musicians from the all-important Asian market are hugely important to luxury labels in general.
That’s definitely the case with Amiri. Since opening its first flagship on Rodeo Drive in 2020, it has expanded globally, with standalone stores across Asia, including locations in Japan’s Tokyo, Osaka, and Nagoya.
It said that Yuta Jinguji is “a rising idol and cultural force, shaping the modern intersection of music, fashion, and global influence. His appointment as Global Brand Ambassador reflects Amiri’s forward-looking vision as a truly international luxury brand – with a future defined by creative collaboration, exchange of global perspectives, and the transformative power of personal style”.
