Ami Paris to support emerging film directors with Grand Prix Ami Paris

After launching the Entrepreneurship Award with the French Fashion Institute (IFM) to promote young fashion designers back in 2021, French luxury label Ami Paris is now also supporting emerging film directors. At the next edition of the Cannes Film Festival in May, the label by Alexandre Mattiussi will award the Grand Prix Ami Paris, recognising talented young directors.

At the intersection of film and fashion: Mattiussi, founder and creative director of Ami Paris, is passionate about cinema, and he is collaborating for the first time with the Cannes festival. The Ami Paris label will be the main partner of this year’s Semaine de la Critique, a parallel section of the Cannes Film Festival created in 1962 to spotlight first and second films by emerging directors.

Promotional focus on young directors 

In the last 60 years, the Semaine de la Critique has showcased the talent of names like Jacques Audiard, François Ozon, Justine Triet and Rebecca Zlotowski. 

Ami Paris, founded in 2011, will award the Grand Prix Ami Paris for young filmmakers at the next edition of the Semaine de la Critique, scheduled on May 14-22 at the Espace Miramar in Cannes. An international jury will select one of the seven films competing in this section of the festival.

The award will be a way to zoom in on the work of talented, promising young directors, affording them visibility on the international cinema scene during the highly publicised Cannes Film Festival.