Jaded London has appointed SEO agency Verde Digital to drive search growth as the streetwear fashion brand targets £100 million in revenue.
Jaded London
The partnership will “strengthen its organic search performance” to support the brand’s wider strategy to “broaden its reach among Gen Z shoppers”, as shifting search behaviour and rising paid media costs “make organic visibility increasingly important for fashion brands”, Verde Digital said.
As the brand “expands into new product areas and accelerates its international growth”, the aim is to “increase visibility across non-branded search to reach audiences beyond those already searching for it by name”.
Verde Digital is therefore tasked to “deliver on-page and technical SEO, alongside targeted content support, to grow non-branded visibility and build a stronger foundation for long-term organic revenue”.
Jaded London said the initial 12-month agreement “is already showing an impact”, with organic search revenue up 131% so far during Q4.
Jamie Evans, head of e-commerce at Jaded London, added: “Search plays a major part in how we scale. We needed a partner that understands fashion and can help us win more non-branded traffic, not just rely on people already searching for us by name. Verde’s specialism and clarity of approach made them the obvious choice, and we’re already seeing encouraging results.”
For Verde Digital, whose clients include Paul Smith, Adanola, and The Couture Club, the appointment “reinforces its position as a specialist agency for high-growth fashion brands”.
Joe Hale, founder of Verde Digital, added: “Jaded London is one of the most influential youth streetwear brands in the UK. There is a huge demand for the kind of fashion they make, and our job is to help them capture far more of that demand through search. We’re proud to support their next phase of growth.”
