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Amazon, Temu, and Zalando lead European cross-border fashion e-commerce

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3 months ago

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September 14, 2025

The rankings of the biggest cross-border sales sites operating in Europe in the fashion, beauty, and luxury sectors show that these three markets are dominated by Amazon, Notino, and Swarovski. However, this edition of the Cross-Border Commerce Europe rankings also highlights the rise of Temu, Zalando, and Farfetch, as well as the growing importance of cross-border e-commerce.

Cross-Border Commerce Europe

As in 2024, American Amazon remains in first place in fashion. But it is now followed by China’s Temu, up one place, and Germany’s Zalando, up four. They are followed by China’s Aliexpress, American Ebay, Nike, and Etsy. Then, Lithuania’s Vinted, up one place, Sweden’s H&M, and Japan’s Uniqlo follow them.

On the beauty front, the ranking remains dominated by Czech Notino, followed by American Fragrantica and Belgian Di. The Netherlands’ Farmaline and Rituals occupy the 4th and 6th places, separated by Switzerland’s Oriflame. Germany’s Douglas ranks 7th, ahead of the Americans Byrdie, Jafra, and The Ordinary. French Cerave, 4th last year, drops out of the Top 10.

Austria’s Swarovski retains its top spot. This year, it is followed by Britain’s Farfetch and Switzerland’s Rolex. The French second-hand portal Vestiaire Collective takes 4th place, ahead of Switzerland’s Tissot, Canada’s Ssense, and another French company, Moncler. The Top 10 is closed this year by the American Nordstrom, the German Chrono24, and the Swiss Tag Heuer.

According to data from Cross-Border CBCommerce, by 2026 cross-border trade should account for 45% of European fashion, luxury, and beauty online sales, at 105 billion euros. This represents a significant increase compared to the 38% market share achieved in 2024, at 82 billion euros.

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“This upward trajectory is underpinned by the strong presence of online beauty and luxury pure players, Chinese newcomers Shein and Temu, and the rapidly expanding global C2C marketplaces, which offer sustainable second-hand fashion and resale options,” estimated CBCommerce.

Fashion, beauty, and luxury account for 23% of all product categories sold online in Europe, and according to CBCommerce, they are set for continued growth over the next three years. To date, e-commerce accounts for some 30.5% of cumulative sales in these three sectors.

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Marc Cain names Marc O’Polo’s Patric Spethmann its new CEO

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December 10, 2025

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December 10, 2025

German womenswear brand Marc Cain has named a new CEO and it’s clearly preparing well in advance as he’ll take the reins of the business as of June next year.

Dr. Patric Spethmann – MARC O’POLO

He’s Dr Patric Spethmann, who will be responsible for all areas of the business. Helmut Schlotterer, founder and owner of Marc Cain, will remain chairman of the board, “primarily to mentor Patric Spethmann and act as a coach and advisor”.

So what is it about Spethmann that made the company (whose products are available internationally include the US and UK) pick him? He joins from Marc O’Polo, where he most recently held the position of COO. There, his focus was on “optimising internal processes, increasing the efficiency of workflows and organising structures”.

“In Patric Spethmann, we have gained a leader who brings with him many years of experience in the industry. Together, we will set the course for maintaining our brand and values and strategically driving them forward. This puts us in an excellent position for the future and enables us to respond quickly and efficiently to the challenges of the new era,” Schlotterer said.

And Spethmann added: “I am very much looking forward to joining Marc Cain in June 2026. As a leading player in the field of premium women’s fashion, I am particularly impressed by the company’s extraordinary innovative strength and its clear focus on forward-looking technologies. This combination of creativity, quality and progressive thinking makes Marc Cain, in my opinion, a company that sets trends for the entire industry.”

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South Africa’s Mr Price makes European debut through German value retailer deal

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56 minutes ago

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December 10, 2025

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December 10, 2025

South African fashion retailer Mr Price will acquire NKD Group, a German-based discount retailer for up to 487 million euros ($567.55 million), it said on Wednesday, marking its first entry to the European market. By 1030 GMT, Mr Price shares were down 13.35%. 

A shopper pushes a trolley outside a branch of South African clothing and homeware retailer Mr Price, at the Trade Route Mall, in Lenasia outside Johannesburg, South Africa, February 8, 2023 – REUTERS/Siphiwe Sibeko/File Photo

Mr Price said that NKD, an apparel and homeware retailer with 2,108 stores in ⁠seven Central and Eastern European countries, is a strategic fit. Market data indicates that the growth in the value ⁠retail market is outpacing that of the overall retail market. In Europe, value retailing accounts for about 22% of the market.

“After meeting the NKD team, it was ‍evident that ‌this was the right business to pursue,” said the group’s Chief ⁠Executive Officer Mark Blair. “Like ‌us, they are value-retailers at heart and have a very ‌clear understanding of who their customer is and how to best serve them,” he added.

The acquisition of NKD, which is from funds managed by TDR Capital LLP,  includes the purchase of all NKD ‍shares and income from shareholder loans. The deal will be settled using a mix of existing cash reserves and debt facilities, Mr Price ‌said in ⁠a ​statement.

The transaction is subject to regulatory approvals, including clearance ⁠from ​the European Commission and the South African Reserve Bank. It is expected to close by the second quarter of 2026, Wednesday’s statement said.

Once completed, ​Mr Price’s annual revenue would increase to approximately 53 billion rand ($3.12 billion) from 40.9 billion rand, while ⁠the number of its stores would ⁠reach more than 5,000, up from around 3,100,  and it would have more than  40,000 employees.

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CVC plans sale of Japan’s FineToday after scrapped IPO, sources say

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1 hour ago

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December 10, 2025

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Reuters

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December 10, 2025

Private equity firm CVC Capital Partners is seeking a sale of FineToday Holdings, the Japanese personal-care company behind the Tsubaki shampoo brand, after shelving plans to list it in Tokyo, said four sources with knowledge of the matter.

The Tsubaki shampoo brand retails in numerous Asian countries – The Beauty Room- Facebook

FineToday, which counts China as its second-biggest market, postponed its Tokyo Stock Exchange initial public ⁠offering (IPO) in October, citing market conditions, according to a company statement. FineToday was expected to debut with a market capitalisation of about 169 billion yen ($1.08 billion) in the postponed ⁠IPO. The company had previously targeted roughly 219 billion yen in a 2024 attempt to go public.

Both valuation outcomes fell short of CVC’s internal expectations, two of the sources said. One of the sources said CVC is now seeking a valuation of over $2 billion, ‍or around ‌14–15 times earnings before interest, taxes, depreciation and amortisation (EBITDA), for FineToday.

Interest has emerged from global buyout ⁠firms and at least one Chinese strategic ‌investor, one of the sources added, but declined to name any of the interested ‌parties. All the sources declined to be identified as the information is confidential.

CVC and FineToday declined to comment on Wednesday.
The planned sale comes amid renewed strains in Japan–China relations. FineToday noted in its latest preliminary offering document that sales in China and Hong Kong were hit by a consumer backlash against Japanese ‍brands after Japan released treated water from the Fukushima nuclear plant in 2023, and warned that it remains exposed to any future geopolitical tensions.

FineToday was created in 2021 after Shiseido Co carved out its personal-care ‌unit and sold it ⁠to ​CVC in a 160 billion yen deal. The Tokyo-based company manufactures and markets haircare, skincare ⁠and deodorant ​products under brands including Tsubaki, Fino, Senka, Uno, Ag Deo24 and Kuyura, according to its official website and IPO filing.

About half of its sales come from overseas markets, with China a key market. In ​the six months ended June 30, 2025, 35.9% of revenue came from China and Hong Kong, while Japan contributed 44.3%, the filing showed.

FineToday posted 107.3 billion yen ($688.66 ⁠million) revenue in 2024 and 56.6 billion yen in ⁠the first half of 2025, with an adjusted EBITDA margin improving to 21.0% from 15.5% a year earlier, according to the filing.

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