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Amazon has tried to crack Walmart’s groceries empire for decades, with limited success. A massive same-day shopping expansion could change that

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At a large press event last fall, a top Amazon executive stood onstage in front of hundreds of journalists and took a swipe at the company’s largest retail rival.

Referencing Amazon.com’s massive product selection, and plans for the company to more closely integrate groceries into its main online shopping experience, Amazon VP Anand Varadarajan boasted that the tech giant was building a version of a “supercenter that’s actually super to shop at,”—a not-so-subtle dig at Walmart, inventor of the U.S. supercenter model and a force in the online grocery market as well.

“The average consumer visits between four and five different retailers for groceries every single month,” the executive said in front of a smaller group of reporters later that day. What Amazon was doing, the executive claimed, was creating a one-stop shop that all customers crave. The obvious implication was that Walmart, the historical one-stop retail option, was not delivering on the promise.

On Wednesday, Amazon announced progress on what it believes is one important leg in that mission: the rollout to 1,000 U.S. cities of a same-day shopping capability where customers can buy fresh, perishable groceries, alongside regular non-grocery merchandise in a single order. The company says the service should be available in 2,300 U.S. cities by the end of 2025, making it possible for Amazon customers to order milk and fruit alongside, say, batteries or a camera—in a single delivery that arrives that very same day. Such an order wouldn’t carry a delivery fee for Prime members as long as it totaled at least $25 in “most cities,” the company said. Orders below that threshold will carry a $2.99 delivery fee. Amazon customers who aren’t Prime members will pay a $12.99 delivery fee regardless of the order size.

Walmart’s stock dropped more than 2% on the news, and shed more than $15 billion from its market cap. The stock price of grocery delivery firm Instacart plummeted 11%.

“The reason this announcement is so significant,” Wedbush Securities’ Scott Devitt wrote in a research note on Wednesday, “is that Amazon has yet to displace incumbents in the grocery category, at least for perishables. Grocery is the biggest retail category and still relatively untouched by the internet.”

Indeed.

In an interview for my book, Winner Sells All, about the Amazon/Walmart rivalry, the current CEO of Amazon’s core consumer business, Doug Herrington, explained the appeal of the grocery category. “Selling a book or a TV is great and super helpful, [but] how many times do I buy a book or TV each week versus how many times do I buy a packaged goods item, or some toilet paper or some food?”

In short, if Amazon can start making a real dent in the grocery delivery market, customers will likely shop even more frequently at the internet giant. In fact, the company previously said that was the behavior it witnessed among customers in test markets last year.

“This deepens AMZN’s customer engagement by strengthening a high-frequency purchase category into the Prime ecosystem, increasing stickiness and customer lifetime value,” Evercore’s Mark Mahaney wrote of the same-day grocery rollout in a research note to clients on Wednesday. He said the service could pose a threat to Instacart as well as Walmart’s same-day delivery membership program, Walmart+.

A history of launches, pivots, and setbacks

The path to the grocery aisle has been a long and sometimes bumpy one for Amazon, with this week’s announcement marking the latest in a string of grocery-related launches, failures, and pivots over the past two decades. For those who’ve closely followed the company’s efforts in this area, Wednesday’s announcement might even feel like déjà vu. Amazon once ran a service called Prime Now that offered two-hour delivery on a limited selection of general merchandise, along with fresh and frozen groceries in around 100 U.S. metro areas. It was discontinued in 2021, with the company saying at the time that it was being folded into the main Amazon shopping platform.

Amazon also offers the Amazon Fresh grocery delivery service, geared toward larger grocery orders, which it actually began testing all the way back in 2007. The service has gone through countless business model tweaks over the years as leadership has attempted to strike a balance between a price that’s attractive to enough customers while still supporting a cost structure that is economically sustainable. Amazon also runs a chain of dozens of Amazon Fresh grocery stores, which has a gone through phases of retrenchment and expansion itself.

And of course, Amazon made its biggest grocery splash in 2017 when it spent nearly $14 billion to acquire the brick-and-mortar grocer Whole Foods, which now counts more than 500 locations.

Amazon offers unlimited grocery delivery from both Amazon Fresh and Whole Foods grocery chains at a cost of $9.99 a month on top of the core Prime membership fee.

Along the way, Amazon has seemed intent in recent years on dispelling the notion that it has failed in the grocery space. At the press event in the fall, an Amazon executive said, “What most people don’t realize is we already have a huge established grocery business online … Most of the selection today are things like pantry items and household goods or what we call everyday essentials.”

And on recent earnings calls, Amazon executives including CEO Andy Jassy have hammered home the messaging that this “everyday essentials” business is already a major player in the nonperishable grocery space. Company leaders recently disclosed that Amazon sold more than $100 billion in groceries and household, or everyday, essentials in 2024, not counting what sold through its Amazon Fresh and Whole Foods divisions.

Now, with this latest initiative, Amazon is moving on to the type of fresh, perishable foods that customers really think of when they hear the word “grocery.” And it’s doing it in a way, thanks to years of cost-cutting under Jassy, that it believes is finally sustainable.

Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list.



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Craigslist founder signs the Giving Pledge, and some of his fortune will go to a pigeon rescue

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Of the wealthiest people in the world, about 250 have pledged to give away the majority of their fortune—an effort coined the Giving Pledge. It was started by Bill Gates, Melinda French Gates, and Warren Buffett in 2010, and billionaires including Mark Zuckerberg, Elon Musk, Larry Ellison, and Bill Ackman have signed on. 

Although it’s often also referred to as the “Billionaire’s Pledge,” other wealthy donors have committed to the endeavor. One of the latest signatories is Craigslist founder Craig Newmark, who announced on LinkedIn this weekend he’s officially joining the Giving Pledge.

“Okay, I’ve formally signed up for the Giving Pledge, sometimes considered the Billionaire’s Pledge, though I’ve never been a billionaire, particularly after I gave away all my Craigslist equity to my charitable foundation,” Newmark wrote. “Seems like a good way to officially enter my middle seventies, which I’ve done today.”

Newark built his fortune by founding popular online marketplace Craiglist in 1995. It started as an email list for local San Francisco residents, but turned into an online classifieds page the following year. Today, Craigslist is estimated to be worth about $3 billion

“This all feels like a follow up to my decision in early 1999 to monetize Craigslist as little as possible,” Newmark said of signing Giving Pledge. “The best estimate so far is that I turned down around $11B that bankers and VCs wanted to throw at me. I still made plenty after that.”

In 2020, Forbes estimated Newmark’s net worth at $1.3 billion, although in 2022 he said he’d give away most of his fortune to charitable causes. There aren’t more recent estimates of his net worth, but he emphasized in his LinkedIn post he is not a billionaire.

His foundation, Craig Newmark Philanthropies, mostly supports cybersecurity and veterans causes. And in his post committing to the Giving Pledge, Newmark said he’d continue making similar donations. 

“My focus is where I can do some actual good in neglected areas, like for military families and vets, like fighting cyberattacks and preventing scams,” he wrote. “Also, a little for pigeon rescue.”

Wait, what?

Newmark is also dedicated to rescuing pigeons. 

“I love birds, have a sense of humor, and I suspect that pigeons may become our replacement species,” he told the Associated Press in 2023.

His favorite neighborhood pigeon is named Ghostface Killah, who is featured in a painting on his mantle at home. 

He said he developed his love for pigeons in the mid-1980s when he lived in Detroit. Pigeons are “the underdog,” he told NYU’s student newspaper Washington Square News

“They’re the grassroots, most prominent bird and possibly our successor species,” Newmark said. “But pigeons are, well, I identify with them as well. I grew up with no money, living across the street from a junkyard.”

Early this year, Newmark donated $30,000 to San Francisco-based pigeon rescue Palomacy, which was the largest donation the organization had ever received. 

“Craig Newmark is many things: the founder of craigslist, an ‘accidental entrepreneur,’ a self-proclaimed old-school nerd, a full-time philanthropist and a life-long lover of pigeons,” Palomacy said in January. “We so appreciate the support they provide our feathered friends.”

With Newmark’s donation, Palomacy can continue to “save hundreds of pigeons and doves through hands-on rescue, rehabilitation, and rehoming in Northern California,” according to the organization. “We are reversing the unfair stigma against pigeons and showing the world they deserve our respect and protection.”

Recent criticisms of the Giving Pledge

Although there undoubtedly are some billionaires and other high-net-worth individuals who are genuinely committed to the Giving Pledge, there has been recent criticism many of the signatories aren’t living up to the pledge. Even Melinda French Gates, one of its founders, recently said people could be doing more. 

“Have they given enough? No,” she said in a recent interview with Wired.

Treasury Secretary Scott Bessent last week also called the Giving Pledge a failure—but for different reasons. He said it was “well intentioned,” but was “very amorphous” and claimed wealthy people made the commitment out of fear that the public would “come at it with pitchforks.” Bessent also pointed out that not many billionaires have actually delivered on their promise to donate their fortunes. 

Warren Buffett, another Giving Pledge founder, also recently admitted he had to rethink some of his original philanthropic plans.

“Early on, I contemplated various grand philanthropic plans. Though I was stubborn, these did not prove feasible,” he wrote in a recent letter to shareholders. “During my many years, I’ve also watched ill-conceived wealth transfers by political hacks, dynastic choices, and, yes, inept or quirky philanthropists.” 

Several studies have also poked holes in the Giving Pledge, showing how it’s benefitted billionaires by presenting themselves as generous and public‑spirited, but doesn’t question inequalities and tax rules that led to such massive wealth in the first place.

The Institute for Policy Studies (IPS) argues the Giving Pledge is “unfulfilled, unfulfillable, and not our ticket to a fairer, better future.” 

To be sure, many wealthy signatories like Newmark appear to be genuinely committed to the cause. 

“Like I say, a nerd’s gotta do what a nerd’s gotta do, and a nerd should practice what he preaches,” Newmark wrote over the weekend.





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Nvidia CEO Jensen Huang urges a return to factory careers: ‘Not everyone needs a PhD’

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“We want to re-industrialize the United States. We need to be back in manufacturing,” Huang said recently on theJoe Rogan Experience podcast. “Every successful person doesn’t need to have a PhD. Every successful person doesn’t have to have gone to Stanford or MIT.”

Huang believes more Americans need to take on manufacturing gigs—not just to pivot to where the work will be in the age of AI, but also because the entire industry could be at risk. As much as the thought of U.S. citizens heading back into factories may seem like a back-track, he said it impacts the nation’s ability to remain prosperous and build AI companies like his.

“If [the] the United States doesn’t grow, we will have no prosperity,” Huang continued. “We can’t invest in anything domestically or otherwise—we can’t fix any of our problems. If we don’t have energy growth, we can’t have industrial growth. If we don’t have industrial growth, we can’t have job growth. It’s as simple as that.”

“If not for [Trump’s] pro-growth energy policy, we would not be able to build factories for AI, not be able to build chip factories, we surely won’t be able to build supercomputer factories. None of that stuff would be possible without all of that. Construction jobs would be challenged, electrician jobs—all of these jobs that are now flourishing, would be challenged.”

Lutnick’s intergenerational manufacturing push amid talent shortages

As the cofounder and leader of the world’s most valuable company, Huang has a peek under the hood of America’s changing workforce dynamic. The CEO of the $4.53 trillion chip giant has a direct line to U.S. President Donald Trump and Secretary of Commerce Howard Lutnick, who are determined to bring U.S. manufacturing back to its glory days. 

The Trump administration is pressing for American self-reliance while curbing immigration, leading officials like Lutnick to push for an intergenerational manufacturing boom. He even framed it as a step into the future, not a stumble back into the past. 

For example, Lutnick claimed that technician jobs are promising gigs with a low barrier to entry, that can pay anywhere between $70,000 to $90,000 at the onset—no college degree required. 

“It’s time to train people not to do the jobs of the past, but to do the great jobs of the future,” Lutnick toldCNBC earlier this year. “This is the new model, where you work in these plants for the rest of your life, and your kids work here, and your grandkids work here.”

It’s an appealing proposition: avoid college debt and earn more than the average U.S. worker, all while having stability during an AI jobs wipeout. Yet many manufacturing roles have been left unfilled, despite the sector continuing to grow. 

Employment in the manufacturing surpassed pre-pandemic levels, standing at about 13 million jobs as of January 2024, according toDeloitte. It was estimated that the need for human workers in manufacturing could stand at around 3.8 million, but over half of these jobs—around 1.9 million—could remain unfilled if skill gaps aren’t addressed and the tune on the jobs doesn’t change. 

After all, only 14% of Gen Zers said they’d consider industrial work as a career, according to a 2023 study from Soter Analytics. There are a few concerns holding them back: they believe the industry doesn’t offer work flexibility, and the conditions are unsafe.

Huang even believes robots will create new jobs for humans

Huang has hope for the future of jobs, even as robot employees step onto the scene—and it’ll give yet another boost to factory jobs. 

Some tech leaders, like Tesla CEO Elon Musk, are already developing their own fleets of autonomous workers; Musk predicted his company’s Optimus humanoid robots will be used internally within Tesla by the end of 2025, and the following year, other companies will have the tech in their hands. 

It’s assumed that these robots will take over the work of employees, leaving humans high and dry—but Huang is optimistic that the tech will create new opportunities, especially for technicians.

“I’m super excited about the robots Elon’s working on. It’s still a few years away. When it happens, there’s a whole new industry of technicians and people who have to manufacture the robots,” Huang explained in the podcast. 

“You’re going to have a whole apparel industry for robots. You’re going to have mechanics for robots. And you have people who come to maintain your robots.”



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Mike Bloomberg’s new $50 million mayor bootcamp trains local leaders not to ‘play it safe’

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Michael R. Bloomberg has believed mayors have plenty to teach each other since he was mayor of New York City and supported the effort to share good municipal ideas through his nonprofit Bloomberg Philanthropies since he left office in 2013.

However, as more nations get bogged down in what the media entrepreneur and philanthropist calls “ideological battles and finger-pointing,” Bloomberg says mayors can do even more. He is expanding his support for them internationally, with the Bloomberg LSE European City Leadership Initiative, a collaboration with the London School of Economics and Political Science and the Hertie School in Berlin. And other philanthropists are investing in building stronger municipal governments to strengthen urban communities.

“Mayors are more important than ever because cities are more important than ever,” Bloomberg told The Associated Press in a statement. “For the first time in the history of the world, a growing majority of the world’s people live in cities – and cities lie at the heart of many of the biggest challenges facing countries, including expanding economic opportunity.”

The new international initiative, established by a $50 million investment from Bloomberg Philanthropies, brings together 30 mayors and 60 senior officials from 17 countries, representing over 21 million residents.

After one meeting in October, some already see the potential.

Oliver Coppard, mayor of South Yorkshire, England, jumped at the chance to work with Bloomberg Philanthropies again. Coppard learned much at the Bloomberg Harvard City Leadership Initiative, which focuses on training American mayors, but offers 25% of its seats to international mayors. And even he was surprised by how much he had in common with the first international class of mayors. They all look for ways to get their organizations to move faster, deal with social media, and communicate better with their communities.

“It was actually really surprising,” Coppard said. “There are a bunch of areas where, we all felt, despite the very different context that we work in, we were facing very similar challenges.”

A ‘show me, not trust me’ moment for mayors

Despite the varying political ideologies and viewpoints from a wide range of countries, Coppard said what united the mayors was a desire to serve their communities better through health care, transportation, and communication.

It’s exactly what James Anderson, head of Government Innovation programs at Bloomberg Philanthropies, hoped they would find. But he says tackling those issues has broader implications that require more philanthropic involvement.

“All of these mayors are recognizing that local governments have become the bulwark for democratic legitimacy,” Anderson said. “They feel the burden of that. And they want new and better ways to rebuild trust and a sense amongst their citizenry that government — local government, in particular — sees them and can respond to their needs in impactful ways.”

Anderson said the mayors also understand they have to show how government works for its community. Public safety, trash pickup and snow plowing have taken on new significance.

“We are in a moment where trust in institutions is very low,” he said. “This is a ‘Show me, not trust me’ moment. And mayors recognize that means they need to govern differently.”

Joseph Deitch, founder of the Elevate Prize Foundation, believes that philanthropy also has to support mayors and their cities differently.

“These days, there’s so much polarization,” he said. “Everyone is defending their corner. So where can we have common ground? I think one of those places is love of our cities.”

Launching Elevate Cities in Miami

To cultivate a stronger bond to those places, Deitch has launched Elevate Cities, a new initiative that both celebrates what makes cities special and convenes community leaders to make them better. The initiative will start in Deitch’s current home with Elevate Miami, though he hopes to expand it quickly to other cities.

In November, Elevate Miami awarded $25,000 unrestricted grants to three different Miami nonprofits to increase their impact on the city. Later this month, there will be a citywide scavenger hunt to introduce Miami residents to nonprofits in the area. And in January, Elevate Miami will launch a contest to write a love song to the city.

Kim Coupounas, Elevate Cities CEO, says that getting people to recognize all the positive things happening around them in their city makes it easier to cultivate civic pride. It also makes it easier for municipal leaders to get support from the community.

“We’re really trying to engage all of the city,” she said. “There’s so much potential and possibility that can come to life because we join hands and recognize what a good place we live in and what more can happen here.”

Bloomberg said he hopes the new Bloomberg LSE European City Leadership Initiative and other programs supporting municipal leaders will help spread good ideas and the diversity of viewpoints needed to try new strategies for their cities.

“If mayors want to do big things, they can’t afford to play it safe,” he said.

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Associated Press coverage of philanthropy and nonprofits receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP’s philanthropy coverage, visit https://apnews.com/hub/philanthropy.



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