Alo names former Dior managing director new international operations chief

Alo announced on Saturday the appointment of Benedetta Petruzzo to the role of chief executive of its international operations.

In her new role, Petruzzo will manage the Los Angeles-based activewear brand’s global operations, focusing on client experience, market strategy and brand identity, as well as its wellness category, according to the company.

A luxury veteran, Petruzzo joins Alo from luxury heavyweight Dior, where she served as managing director. Prior to that, the executive was the CEO of Prada-owned Miu Miu. Earlier in her career, Petruzzo spent five years at Kering Eyewear, operating in various leadership roles, after a five-year stint at consultancy firm, Bain & Co.

Petruzzo’s appointment is no coincidence. The brand is continuing to strengthen its luxury positioning, revealing plans last year for a new Paris flagship to open on the French capital premium strip, the Champs Élysées, in 2026, taking over the former Zara store.

Alo — which stands for air, land and ocean — was founded in 2007 by Harris and Marco DeGeorge, who remain co-owners and co-CEOs.

Today, Alo ships to 128 markets globally and operates over 100 stores across 26 countries.