Contemporary fashion brand AllSaints has announced three new long-term pop-up store openings taking place this autumn as it continues to further expand its retail footprint across the UK. Each will be open “for a minimum of one year”.
AllSaints
It’s a tough retail sector and long-term pop-ups are increasingly popular. They can be a win-win for both landlords and tenants.
The first of these AllSaints stores is in The Mall at Cribbs Causeway just outside Bristol. It opened its doors this week and sees the brand housed in a popular destination with over 150 stores, restaurants and entertainment outlets. The new 1,719 square foot store is located on the lower floor of the mall between Charles Tyrwhitt and Crew Clothing, and opposite Beaverbrooks, Space NK and John Lewis.
AllSaints clearly knows the demand for it is there as it already has a presence in the complex through a concession inside the aforementioned John Lewis department store. Its new store replaces the former Yankee Candle unit and offers the full AllSaints range spanning apparel, footwear and handbags.
Early next month, it will open a new store at London’s Battersea Power Station, taking up residence at a destination that houses over 140 premium brands.
The company said that opening there “represents a key milestone in AllSaints’ retail strategy, expanding its London footprint within one of the capital’s most high-profile retail and leisure destinations”.
A third new site will follow in Stratford on 12 November, replacing the previous location that closed last year.
The brand has been very busy with openings in recent periods, including launches at premium destinations such as Bicester Village and Glasgow’s Princes Square (both in June), as well as new stores at Birmingham Bullring, London Bridge and Manchester’s Trafford Centre.
The company currently has 323 stores globally, including standalones, concessions, franchised stores, duty-free and outlet locations.
