There’s been a lot of activity on the stores front for fashion retailer AllSaints, and the latest is an upsize and becomes one of its “most prominent this year”, at high-end outlet specialist Bicester Village.
The new 2,362 sq ft boutique, located in the Village Square, replaces the its previous unit “following strong footfall and growing customer demand”, it said.
The larger space enables AllSaints “to deliver an enhanced in-store experience, via a broader product range and refined aesthetic”.
It also becomes the first of AllSaints’ UK Value Retail locations to feature its elevated design concept, already in place at both the Meadowhall and Trafford malls and originally launched in Los Angeles in 2024.
With a “distinct boutique feel”, the store emphasises a “more personalised, clienteling-led experience”, with a unique window display incorporating a new hanging mannequin system.
Customisation is also available with any leather product purchased at the store, “reflecting AllSaints’ reputation for iconic leather jackets”, and sits alongside an expanded selection of products, across apparel, footwear, accessories and handbags, as well as a dedicated fragrance area, “a key focus for the brand in 2025”.
This store will also be among the first to introduce mobile till points, as part of a wider store rollout taking place over the coming months, it noted.
Catherine Jobling, AllSaints’ COO, said: “Our new and improved Bicester Village location reflects our strategic focus on investing in standout stores where we know our brand resonates strongly.” And the brand’s global retail director, Frankie Mallinson, added: “Bicester Village is a key location for us, and this larger boutique allows us to make a bigger statement across product, presentation and experience. Its opening reflects the strength of our partnership with Value Retail and the hard work invested on both sides.”
The upsized store follows quickly on from other UK store openings in Glasgow’s Princes Square last month, and London’s St Pancras station and Sheffield’s Meadowhall shopping centre in April.
