Australian fashion/homewares specialist Alémais has opened a pop-up space within high-end department store Liberty London.
ALÉMAIS at Liberty London
A platform to “release the spirit of its Resort 2026 collection”, the range available there takes its inspiration from the “colour, energy, and craftsmanship of Marrakech… celebrating the collection’s unique aesthetic”.
It also includes a collaboration with artist Laurence Leenaert, founder of Marrakech-based lifestyle brand Lrncell, known for its ceramics and textiles.
The pop-up space, open until 13 February, has been created by Arddun Agency Design and Project Management.
Led by co-owner Ian Shoobridge, the pop-up “reflects a shared approach to storytelling through space”.
Having just celebrated its 150th anniversary celebrations, Liberty continues to be a popular destination choice for collaborations and pop-ups linked to the store’s strong fashion and fabrics platform.
The most recent one included a major new collaboration/collection marking a return to the spotlight for former Gucci creative chief Frida Giannini.
Meanwhile, The Fold followed up its ongoing collaboration with the high-end retailer launching a new collection made with the department store’s famous fabrics, while resort menswear brand SMR Days launched a dedicated Summer Shop there.
